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Casual Articles - Turbocharge New Sales with a Marketing Database
Electroplating is the process of coating an electrically conductive object with a layer of metal using electrical current. Generally this process is used to deposit an adherent surface layer of a metal to a substance lacking that property.Electroplating is used in many types of industries for both functional and decorative purposes. One well-known example of chrome-plating steel parts is on automobiles. Some steel bumpers become more re
7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing
8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline
9. I have a customer database clean-up plan to update my contact information at least once per year
10. I have an effective system for tracking open and closed customer service issues
11. I can download leads from my website and
There is no worse person to be than the project manager at the end of a failed project. As an IT project manager, I have experienced that feeling and I can tell you it's not nice. IT projects are particularly difficult to manage. In fact there really aren't any IT projects, just projects that have elements of IT in them.The trouble with these projects is that often you are doing something that hasn't been done before, is unproven or cuttin
You’ve heard the old adage, “It’s 5 times easier to sell an existing customer than to find a new one.” Selling an existing customer is easy because you’ve got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved referrals and for the next sale. Second, you practice solid customer relationship management and mine your database for all that it’s worth. The first way is passive and takes a really long time.
The second way actively places you on your customer’s radar and keeps you top of mind for his next buying decision. But if your customer information resides in 10 different places, like your accounting software, Excel spreadsheets, little Post-It notes on your monitor and a PDA, you’ve greatly diminished or erased your ability to “be there” for your number one asset when he’s ready to buy again.
Take this 12-point true/false quiz to see if you’re prepared to profit from your database. Give yourself 1 point for each “true” answer:
1. I collect complete contact information (name, address, phone numbers and email address) on every customer who buys from me
2. I collect complete contact information (name, address, phone numbers and email address) on everyone who inquires about my services
3. I keep all my contacts in a single database
4. I keep track of how each customer or prospect found me so I can duplicate my successes and thank my referral sources
5. I have an easy-to-use automated response tool to follow up with prospects before, during and after the sale so I never lose an opportunity because it fell through the cracks
6. I have an easy-to-use system to cross sell my customers on my other services because I track what they bought previously
7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing
8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline
9. I have a customer database clean-up plan to update my contact information at least once per year
10. I have an effective system for tracking open and closed customer service issues
11. I can download leads from my website and s
Do you know the lifetime value of a customer? If you knew, you would take better care of your customers. Good customers are like comic books and baseball cards. Who would have thought they would become so valuable over time. The better we take care of them, the greater value they yield. It makes me wonder how much Spider-Man or my Mickey Mantle card might be worth on eBay today.Customer Life Time Value Calculator<
The second way actively places you on your customer’s radar and keeps you top of mind for his next buying decision. But if your customer information resides in 10 different places, like your accounting software, Excel spreadsheets, little Post-It notes on your monitor and a PDA, you’ve greatly diminished or erased your ability to “be there” for your number one asset when he’s ready to buy again.
Take this 12-point true/false quiz to see if you’re prepared to profit from your database. Give yourself 1 point for each “true” answer:
1. I collect complete contact information (name, address, phone numbers and email address) on every customer who buys from me
2. I collect complete contact information (name, address, phone numbers and email address) on everyone who inquires about my services
3. I keep all my contacts in a single database
4. I keep track of how each customer or prospect found me so I can duplicate my successes and thank my referral sources
5. I have an easy-to-use automated response tool to follow up with prospects before, during and after the sale so I never lose an opportunity because it fell through the cracks
6. I have an easy-to-use system to cross sell my customers on my other services because I track what they bought previously
7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing
8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline
9. I have a customer database clean-up plan to update my contact information at least once per year
10. I have an effective system for tracking open and closed customer service issues
11. I can download leads from my website and
If you are planning to have an exhibit in an upcoming trade show –whether it be a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth –don’t overlook the opportunity of having a multi media show at your trade show booth.Every trade show exhibit has the potential of having some sort of a multi media show inside its trade show booth. It can be as simple as a Power Point presentation on a 17” monitor r
Take this 12-point true/false quiz to see if you’re prepared to profit from your database. Give yourself 1 point for each “true” answer:
1. I collect complete contact information (name, address, phone numbers and email address) on every customer who buys from me
2. I collect complete contact information (name, address, phone numbers and email address) on everyone who inquires about my services
3. I keep all my contacts in a single database
4. I keep track of how each customer or prospect found me so I can duplicate my successes and thank my referral sources
5. I have an easy-to-use automated response tool to follow up with prospects before, during and after the sale so I never lose an opportunity because it fell through the cracks
6. I have an easy-to-use system to cross sell my customers on my other services because I track what they bought previously
7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing
8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline
9. I have a customer database clean-up plan to update my contact information at least once per year
10. I have an effective system for tracking open and closed customer service issues
11. I can download leads from my website and
Want to get prospects to read all of your marketing message? Want to generate interest and motivate them to action? Awaken their curiosity!A great example of this is the direct mail package put out by Boardroom Publications. They offer exciting news and benefits, with the page number where you can find out the details. Of course, to get to that page, you have to first order the book from them. They get lots of orders from people who want t
3. I keep all my contacts in a single database
4. I keep track of how each customer or prospect found me so I can duplicate my successes and thank my referral sources
5. I have an easy-to-use automated response tool to follow up with prospects before, during and after the sale so I never lose an opportunity because it fell through the cracks
6. I have an easy-to-use system to cross sell my customers on my other services because I track what they bought previously
7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing
8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline
9. I have a customer database clean-up plan to update my contact information at least once per year
10. I have an effective system for tracking open and closed customer service issues
11. I can download leads from my website and
If you are planning a car wash fundraiser then you need to be smart about parent supervision. You cannot adequately run a car wash fundraiser with only one parent or even two for that matter. Especially a big one with hundreds of cars coming thru, you just need more adults there to prevent chaos and out of control water fights you see?Personally, I have raised over 500,000 dollars in car wash fundraisers and have even written a book online
7. I have a system to track opt-outs to my email campaigns so I can stay in CAN-SPAM compliance with my e-marketing
8. I can forecast my sales for the next week, month or quarter based on opportunities in my sales pipeline
9. I have a customer database clean-up plan to update my contact information at least once per year
10. I have an effective system for tracking open and closed customer service issues
11. I can download leads from my website and schedule a call back for myself in 1 hour or less—everyday!
12. It takes me one hour or less to launch an important email campaign to my customers.
What Your Score Means
If you scored a 7 or less, you’re working way too hard for business and leaving money on the table. Most likely, you’re developing one account at a time instead of creating a sales process that can run on auto-pilot until someone is ready to buy from you. While that’s certainly the way most of us were taught to get more business, and it’s been done like that for decades, it’s not a very efficient use of your time, or a very profitable way to spend your day, or much fun.
If you scored an 8 or above, you’re doing a great job of marketing to and reselling your existing customers. You should look for new sales opportunities with a targeted prospect list or try online advertising. Redouble your efforts with existing customers. Customers think of you as a trusted friend and treat your communications as information, not advertising. A good customer contact program includes 12-18 “touches” per year.
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