Summer time can and should be a time when business owners prepare for the marketing they will do for the rest of the year and handle tasks they have been putting off when business is brisk.

Some of the marketing tasks that can be handled during the summer are:

1. Turn previously dead leads into sales. Contact everyone who expressed an interest in your product or services but did not follow through. They may have more time to consider your offers during the summer and you might be able to reach them more easily if their secretary is on vacation.

2. Create and begin to market that newsletter you always planned on starting.

3. Write a press release related to summer time activities and send it to appropriate newspapers both on-line and off-line.

4. Ask a few business associates to review and offer suggestions about your marketing materials. Update your materials to get them ready for the busier times ahead.

1. Write at least twelve articles related to your business and have them proofread and edited until they are polished. You will submit one article each month for the next year to appropriate publications.

2. Create a web site marketing plan. Research web site promotion on the internet and create a list of items that you can work on for the next several months.

3. Develop several contests for your web site visitors and newslet
   PVR Killed A Marketing Star
   Living in a world of ever more sophisticated technologies one can't help to notice some changes in the way people goes about everyday life. Today, everything in the entertainment world revolves around active content. The days of adverts being forced down on consumers is slowly but surly changing to viewer
   rs prepare for the marketing they will do for the rest of the year and handle tasks they have been putting off when business is brisk.

   Some of the marketing tasks that can be handled during the summer are:

   1. Turn previously dead leads into sales. Contact everyone who expressed an interest in your product or services but did not follow through. They may have more time to consider your offers during the summer and you might be able to reach them more easily if their secretary is on vacation.

   2. Create and begin to market that newsletter you always planned on starting.

   3. Write a press release related to summer time activities and send it to appropriate newspapers both on-line and off-line.

   4. Ask a few business associates to review and offer suggestions about your marketing materials. Update your materials to get them ready for the busier times ahead.
   Next start getting ready for the future with the following tasks:
   1. Write at least twelve articles related to your business and have them proofread and edited until they are polished. You will submit one article each month for the next year to appropriate publications.

   2. Create a web site marketing plan. Research web site promotion on the internet and create a list of items that you can work on for the next several months.

   3. Develop several contests for your web site visitors and newslet
      10 Innovative Packaging Ideas
      It was Peter Drucker, the leading business thinker of the 20th century, who said that business has two functions – marketing and innovation. This article is going to merge both these ideas. Packaging is ultimately a marketing function, it is the final marketing message your customers will see before purch
      ugh. They may have more time to consider your offers during the summer and you might be able to reach them more easily if their secretary is on vacation.

   4. Create and begin to market that newsletter you always planned on starting.

   5. Write a press release related to summer time activities and send it to appropriate newspapers both on-line and off-line.

   6. Ask a few business associates to review and offer suggestions about your marketing materials. Update your materials to get them ready for the busier times ahead.
   Next start getting ready for the future with the following tasks:
   1. Write at least twelve articles related to your business and have them proofread and edited until they are polished. You will submit one article each month for the next year to appropriate publications.

   2. Create a web site marketing plan. Research web site promotion on the internet and create a list of items that you can work on for the next several months.

   3. Develop several contests for your web site visitors and newslet
      To Meet or Not to Meet - What are the Questions?
      Meetings can be a total waste of time or a powerful and productive communication tool that solve problems, stimulate ideas, promote team spirit and generate action. The results lie totally in how they are run. Organized and well-managed meetings will inevitably produce effective results. Whereas, meeti
      and off-line.

   4. Ask a few business associates to review and offer suggestions about your marketing materials. Update your materials to get them ready for the busier times ahead.
   Next start getting ready for the future with the following tasks:
   1. Write at least twelve articles related to your business and have them proofread and edited until they are polished. You will submit one article each month for the next year to appropriate publications.

   2. Create a web site marketing plan. Research web site promotion on the internet and create a list of items that you can work on for the next several months.

   3. Develop several contests for your web site visitors and newslet
      Electronic Newsletters - Building a Personal Marketing Database
      Having a free newsletter or eZine is an essential marketing tool for any business, individual, or organization. Upon first consideration, it may seem like a third-rate marketing ploy, or not worth the hassle to maintain. However, when you create a newsletter, you not only provide your subscribers with val
      dited until they are polished. You will submit one article each month for the next year to appropriate publications.

   4. Create a web site marketing plan. Research web site promotion on the internet and create a list of items that you can work on for the next several months.

   5. Develop several contests for your web site visitors and newsletter subscribers that you can run regularly during the year. Prepare advertising text, rules and decide on prizes.

   6. Contact your local Chamber of Commerce and offer to speak at a fall or winter event. Write your speech and practice it until you feel comfortable working without notes.

   7. Research and budget for e-zine and newsletter advertising for the next twelve months. Set up a tickler file to remind you when to submit and pay for your ads.
   Grab a glass of lemonade and get started on using the summer months to your advantage. Implement just a few of the ideas in this article every summer and watch your sales soar all year round!