Casual Articles - Business

Smart Staffing Practices: Don't Confuse Activity with Results
Does your hiring process consist of proven practices or just a hodgepodge of activities that get into gear when someone says, “I need more people” or “Sally has left

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Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try othe

Making An Employer Want You
Finding a job can be a stressful, intimidating, agonizing experience. The process of an interview is often something that is feared greatly by many people, who work

Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.

Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get.

You don't have to use the specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type headline, the following:

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

Venturing Into The Unknown
Yet another year has sped past. Before we knew it, we’ve been pitch forked into the New Year! Can we make our life in 2005 substantively different or will we continue

ing proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

Make It Easier for Your Market to Find You
Sometimes, the reason why a product or service fails is not because it is not relevant to its consumers, but because your market may not be aware you exist. If this i

rvice. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get.

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

11 Moments of Truth
These moments come when a customer or client…1. Hears someone else praise you or your work.2. Likes your physical presentation (appearance, voice, and

imilar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type headline, the following:

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional"

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Many of the people who want to own their own company believe they need to have a startlingly original idea for a business before they can get started. They are wrong! This article explains that you can easily become your own boss without being original at all. An example is provided of an entrepreneur who started a business exploiting someone elses good idea through a new franchise.

It is believed the quota regime has frozen the market share, providing export opportunities even for high cost producers. Thus, in the free trade regime, the pattern of imports in the quota countries would undergo changes. The issues that would govern the market share in the post quota regime would eventually be productivity, raw material base, quality, cost of inputs, including labour, design skills and operation of economies of scale.

Experts estimate that somewhat less that twenty percent of training investments lead to some organizational benefit. Why is it that such a small proportion of training ends up being used back in the workplace? Find out how you can better promote the transfer of skills from the training room to the job.

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