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Casual Articles - Marketing Person You Think You Aren't
Stress at Work and Satisfaction
There appears little doubt that one of the major adverse influences on job satisfaction, work performance, absenteeism, turnover and productivity, is the incidence of stress at work. Stress is a source of tension and frustration that may arise through a number of interrelated influences on behavior, including the individual, group, organizational and environmental factors. In a recent survey into attitudes to work, when a random sample of 1,000 workers was asked to specify the biggest problem at work, the second most common response (after poor pay - 18%) was stress at 17%. This would seem to support the contention that stress is a problem of the ninetie
found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a bThere appears little doubt that one of the major adverse influences on job satisfaction, work performance, absenteeism, turnover and productivity, is the incidence of stress at work. Stress is a source of tension and frustration that may arise through a number of interrelated influences on behavior, including the individual, group, organizational and environmental factors. In a recent survey into attitudes to work, when a random sample of 1,000 workers was asked to specify the biggest problem at work, the second most common response (after poor pay - 18%) was stress at 17%. This would seem to support the contention that stress is a problem of the ninetie
Beat the Bully
Bullying has come into the spotlight this week, with a record number of complaints made about Celebrity Big Brother (UK). Whilst Jade Goody is bearing the brunt of the criticism, she was not alone in her appalling behaviour and was joined by 2 other housemates, who thought it was fair game to target another contestant.Nearly everyone is bullied at some time in their lives. Bullying doesn't stop when you leave school; it can happen to anyone at any age, and people can become bullies at any stage in life. Although it is hard to believe, bullying isn't always deliberate and bullies are not always aware of the harm they cause.What is bullyin
Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success…I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between.Bullying has come into the spotlight this week, with a record number of complaints made about Celebrity Big Brother (UK). Whilst Jade Goody is bearing the brunt of the criticism, she was not alone in her appalling behaviour and was joined by 2 other housemates, who thought it was fair game to target another contestant.Nearly everyone is bullied at some time in their lives. Bullying doesn't stop when you leave school; it can happen to anyone at any age, and people can become bullies at any stage in life. Although it is hard to believe, bullying isn't always deliberate and bullies are not always aware of the harm they cause.What is bullyin
After working in the corporate field for 25 years, an opportunity presented itself to start my own business, to work out of my home. I found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a b
Entrepreneurs: Business - Not By Default - By Design
Design is a vital component of my business.It struck me the other day when I looked closely at how my business operates and appears in public. I find that nothing I do is left to happen randomly. I design, I plan and project, I piece together, stand back and look. I go back and change things around.For example: I chose a colour for my office, it was yellow, because yellow stimulates thinking. When I need to design and develop ideas I go to another room, with a wide window overlooking a mountain, with a board to capture ideas, with music and different sources of light to create varied atmospheres to stim
f failure, fear of success…I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between.Design is a vital component of my business.It struck me the other day when I looked closely at how my business operates and appears in public. I find that nothing I do is left to happen randomly. I design, I plan and project, I piece together, stand back and look. I go back and change things around.For example: I chose a colour for my office, it was yellow, because yellow stimulates thinking. When I need to design and develop ideas I go to another room, with a wide window overlooking a mountain, with a board to capture ideas, with music and different sources of light to create varied atmospheres to stim
After working in the corporate field for 25 years, an opportunity presented itself to start my own business, to work out of my home. I found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a b
Benefits of Maintaining a Career Portfolio
Have you ever tried to contact a past employer only to discover they are no longer in existence or your former manager has moved on and been replaced by someone else? Of course, if you are an avid networker this shouldn’t be much of a problem when it comes time to provide proof of your experience, education and accomplishments. A portfolio of your career should be developed and maintained using all documentation of your career history in order to overcome any problems that could arise in proving any aspects of your career. It should also include your most up-to-date resume which will be based on the contents of your portfolio. Include docume
to share my story with you. A journey, from corporate to business owner and everything in between.Have you ever tried to contact a past employer only to discover they are no longer in existence or your former manager has moved on and been replaced by someone else? Of course, if you are an avid networker this shouldn’t be much of a problem when it comes time to provide proof of your experience, education and accomplishments. A portfolio of your career should be developed and maintained using all documentation of your career history in order to overcome any problems that could arise in proving any aspects of your career. It should also include your most up-to-date resume which will be based on the contents of your portfolio. Include docume
After working in the corporate field for 25 years, an opportunity presented itself to start my own business, to work out of my home. I found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a b
Roles, Power And Uniform
The pictures that shocked the world will still be in many people’s minds when the name Abu Ghraib is forgotten. The scenes of Iraqi prisoners and their American custodians made front pages and prime time everywhere. The sense of disgust was universal, but apart from this there was a varied spectrum of reactions. There were the politico-military questions. How on earth could this happen? Were the perpetrators just a few bad apples? How far up the chain of command did it go? There was the socio-political question: to what extent can this type of thing be justified? And there was the plain, ‘normal citizen’ question: how on earth can human beings do this to
in the corporate field for 25 years, an opportunity presented itself to start my own business, to work out of my home. I found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a bThe pictures that shocked the world will still be in many people’s minds when the name Abu Ghraib is forgotten. The scenes of Iraqi prisoners and their American custodians made front pages and prime time everywhere. The sense of disgust was universal, but apart from this there was a varied spectrum of reactions. There were the politico-military questions. How on earth could this happen? Were the perpetrators just a few bad apples? How far up the chain of command did it go? There was the socio-political question: to what extent can this type of thing be justified? And there was the plain, ‘normal citizen’ question: how on earth can human beings do this to
The Marketing Power of Social Proof - Testimonials Sell
Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. If you say you are good at what you do, it's self serving. But, if others say you are good...it's credible.Providing testimonials from current and prior customers of their actual problem and the specific results from your company enhances your company's credibility. It's not enough to say that you solve problems - you have to show your prospects the direct results of
found a fulfilling profession in personal and business coaching. I love working with others helping them to achieve a better life for themselves. Although it was my choice to develop my own business, I did not have the marketing experience and desire I needed to build that client base. The truth is, I disliked (kind word) marketing, I didn't want to sell and I knew I didn't have what it takes to achieve this part of my business…or thought I didn't have what it takes. The fact is, if I had a dollar for every time I said, "I'm not a marketing person," I wouldn't have to market my business; I'd
Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. If you say you are good at what you do, it's self serving. But, if others say you are good...it's credible.Providing testimonials from current and prior customers of their actual problem and the specific results from your company enhances your company's credibility. It's not enough to say that you solve problems - you have to show your prospects the direct results of
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