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Casual Articles - Make Your Mailing a Home Run, Not a Strike Out!
With the rise of the internet came the jobs, the way of the future is also the way for employment it seems. With so many different professions to specialize in as a virtual assistant there really is no limit. The job description is often very appeali
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Every healthy direct mail fundraising program balances asking with informing. Appeal letters do the asking. And donor newsletters do the informing. But your donors will only read your newsletters if each newsletter is donor-cente
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?
The
This is not a course in how to get rich by embezzling funds from the company your work for but a group of suggestions on how to protect your company from this heinous crime.Embezzlement is defined as theft of money or property from a business by
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?
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Your toughest job as a business owner and marketer is to get clients. It's also your most expensive job. So it stands to reason that you'd want to make the most of every single client you do get.The best way to do that, and one of the most cost-
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?
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Do you ever wonder why some people seem to get all the lucky breaks in business while others struggle to barely get by? They seem to be in the right place at the right time.Fact is, maybe they’re not at the right place at the right time; maybe t
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You’ve probably noticed competitions on web sites. They come through your letterbox nearly every week. They proliferate on the wrappers of chocolate bars and on food packets in supermarkets. Why?It’s not because the manufacturers like to give mo
The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
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