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Casual Articles - Marketing - Like a Game of Chess
We had an uncomfortable job search strategy session with Keely a few weeks ago.She sounded desperate. She had met some unexpected resistance in interviews . . . two in a row. Turns out prospective employers were questioning her about how her background could possibly fit into their organiza
Get the Message Out
Are you a manager in a company that is ready to improve growth in all ranks, you may even have a system in place, but something is going haywire with this growth phase? Could it be your management style is the root cause? Then follow this coach advice.In his book, The Next Level, James Wood
It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.
In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.
There are a few reasons why you need to have your promotions figured out that early.
Getting Promo Out Takes Time.
By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers’ hands at least 2 weeks before the sale or event.
Get the Message Out
Many companies don’t have a clear cut vision for their giving and haven't clearly defined what they want to get from it. They are simply giving to the same thing year after year and doing it the same old way. They are reading donation requests, answering calls about giving, sending out Sorry-But let
In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.
There are a few reasons why you need to have your promotions figured out that early.
Getting Promo Out Takes Time.
By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers’ hands at least 2 weeks before the sale or event.
Get the Message Out
In this day and age of fast paced business and advancing technology, we are most times too quick to move onto the next thing before appreciating our own accomplishments. This is a simple yet often overlooked tool for success. Those of us in service businesses, such as coaching and consulting, know
There are a few reasons why you need to have your promotions figured out that early.
Getting Promo Out Takes Time.
By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers’ hands at least 2 weeks before the sale or event.
Get the Message Out
Have you wanted to start your own Home Based Business? Are you afraid to start figuring out what to do as your business? If you are not sure of where to start then you should make a list. What is it that you like to do. You do not want to start a home business that ends up feeling like your job th
Get the Message Out
Trust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that
Get the Message Out Multiple Times.
Getting your promo out early lets you drive your message home through repetition. Take Christmas for example. If you start mailing to your customers in the beginning of November, you will be able to cement your company name in their head because you will be able to mail to them multiple times before they have to make their Holiday purchases. On the other hand if you start mailing to them in late November or Early December you will not have the time to do multiple mailings. Getting one mailing out at that stage will still be much better than not sending anything at all, but nothing works better when promoting than multiple mailings with the same message to the same list.
Free Up Time for Running Your Business.
Most people who own a business do their own marketing. Thankfully marketing is on
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