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Casual Articles - Does Your Marketing Pass This 10-Point Test?
The Philippines’ top newspapers’ classified ads sections have been flooded with half-page to full-page ads of companies seeking for call center agents or customer service representatives. Almost every job fair has representatives from these companies. The Malacanang, the seat of Philippine government, has been advocating the “fastest growing industry in our country.”A call
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposi
The tragic events resulting from the recent Tsunami on Boxing Day 2004 serve to again highlight the fragile nature of many of the world’s communities. In each of these locations the key tasks of treating the sick and injured, ensuring clean water was available, or made available, providing food, accommodation and so on was critically important as a first step on the way
1) Does it focus on the solution or benefit you provide?
Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.
2) Does it have one, clear message?
What's the ONE message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3) Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4) Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposit
It seems that everyone from the 15-year-old child to their Grandmother is able to design a web site these days. You could also build the site yourself using a word processor or other web site program; however if you choose this route, plan on spending quite a bit of time learning, to get your site to look professional. Creating a web site is not as simple as typing a letter.If yo
1) Does it focus on the solution or benefit you provide?
Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.
2) Does it have one, clear message?
What's the ONE message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3) Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4) Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposi
Even though they hear them all the time, in many surprising places, many people may not be aware just how prevalent professional voice talent is in this world of ours. There is simply a lot of need for professional speaking to make certain projects happen. It's just that we are so used to hearing it, we hardly even notice it. But if you have a project that could benefit from prof
2) Does it have one, clear message?
What's the ONE message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3) Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4) Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposi
Your company’s organizational strategy is centred around the development and communication of your Organization Chart. The Organization Chart takes the form of a graphical representation of the positions in your company. The top Position in the company (i.e. CEO or General Manager) is placed at the top of the Organization Chart. The various layers of management and supporting Pos
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4) Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposi
The Global Entrepreneurship Monitor suggests that 20% of new businesses in the United States fail in the first year (Barringer and Ireland, 2006). The most common reason for business failure is insufficient operating cash. New businesses are often more expensive than anticipated. The initial cash flow sometimes cannot support the business overhead, draining cash reserves over a p
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposition?
This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It’s what’s unique, different and valuable about your product or service. It better come across loud and clear in everything you do.
6) Does it have one, compelling point of focus?
Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't know either if you try to cram too much into your ads or promotional materials.
7) Does it accurately communicate your business personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you. And consumer buy from those they know and trust.
8) Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them
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