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Casual Articles - How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
Whenever I can, I try to frequent locally owned and operated businesses. To be even more specific, non-franchised businesses. You're now asking "why?" Before I get into that, I will say that I believe that chains, franchises and
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your me
Restaurant Marketing experts contend that there are four ways in which hospitality businesses can improve their financial performance. None of these ways are mutually exclusive, so you can try any combination of these four variable
If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?
How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?
I would argue you can't. And if you can't do these things, your marketing will not be effective.
Let's see how you do answering the following 10 questions about your prospects or customers.
1. Who are they?
2. Where do they live ... work ... play?
3. What problem do they have that you can solve?
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your mes
Business to business means the relation between the two businesses that is a business relation in which the end consumer is not involved. It is more popularly know by its abbreviation B2B. Business to business refers to the relatio
How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?
I would argue you can't. And if you can't do these things, your marketing will not be effective.
Let's see how you do answering the following 10 questions about your prospects or customers.
1. Who are they?
2. Where do they live ... work ... play?
3. What problem do they have that you can solve?
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your me
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that t
Let's see how you do answering the following 10 questions about your prospects or customers.
1. Who are they?
2. Where do they live ... work ... play?
3. What problem do they have that you can solve?
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your me
If you are trying to convey a message to the people around you, the easiest and the cheapest way to do it is use rubber silicone wristbands. These silicone wristbands are highly customizable and eye-catching.Because of the c
4. How does your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Where do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your me
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it'
9. What is their emotional connection to your product/service?
10. How will they rationalize purchasing your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.
Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.
© Copyright 2005 Debbie LaChusa
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