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Casual Articles - Ten Easy Marketing Tasks You Can Do NOW
Calendars are great to keep your name in front of your clients and membership and summer is the time to start thinking about next year's calendars.If you've got 12 great photos, you've got yourself a nice wall calendar. You can even sell some ads on the calendar pages and make it a self-financing project. A national grassroots organization that I consulted for in the pa
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Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it.Your second priority is marketing. Marketing is taming and grooming the beas
1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
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It's not about traffic; it's about generating leads. That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PP
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
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Are you thinking about getting your online health care degree but don't know where to start? Afraid of choosing the wrong college or school? Here's a simple guide to help you get started building the career that you've always wanted.Making the decision to get your online health care degree is not any easy one. There are many things that you should consider, before cho
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
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It’s often said that you can’t manage what you don’t measure – one of the most important parts about business is monitoring your organisation’s performance. Traditionally this is done via a set of Key Performance Indicators (KPI’s). These usually support the organisations strategy or targets – for example if your business has a target of customer satisfaction you may have a
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay at
The boom in home based businesses for women could be due to the fact that more women want to be able to stay at home with their children without sacrificing a career. Many want more flexibility, independence and control, instead of being told what to do. It is a way to escape the glass ceiling of the corporate world.A women owned business from home gives many women the
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform your client work, visit a client with your employee to show interest. This keeps you fresh and demonstrates your commitment to the client. It also shows the client that there's more to your organization than their sole point of contact.
6. Give a copy of this article to your staff and ask them to come to the next staff meeting prepared to talk about the ideas that this generates. Ask people to commit to one new task. Have them give a progress report at the next meeting. Rinse, repeat.
7. Draft a 3 or 4-question survey to do short, conversational telephone interviews with your target audience to find out what t
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