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Casual Articles - Sage Advice from a Marketing Expert!
There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.10 P’s of Packaging Yourself• Perceptive - You really listen to what people are saying and what message they are intending to convey.• Performer - You get the job done. Not just occasionally but on time and with credible results.• Persistent - You never give up. Did you know that very rare
• Having the Cheapest Price does not ensure success.
• Bigger and Newer… is not always best… and/or most profitable.
• Huge marketing budgets do not always crush the competition.
• Successful companies – however basic – are “Strategic!”
The computer reseller industry is a perfect example of th
Affiliate Project X, or "APX," is an ebook providing methods for earning income as an affiliate marketer on the internet. There are many such methods, techniques, products and services being touted as "the key" to earning big money online. The field of net marketing is rife with competition, each one trying to outdo another. APX is no different in this regard, and its author, Chris McNeeney, found his product breaking Clickbank records upon its release in October 2006. Shortly after its launch, Affiliate Project X was flying around countless internet marketing lists, blogs and forums. I myself received at least a half a dozen emails about APX from a number of internet marketers, including some of the better-known names.Affiliate Project X
Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Life was good for ol’Joe back then, but the new ‘Haircuts-R-Us’ across the street was intent on changing all that.
The new store had music, big comfy chairs, fancy sinks, bright colors, wall-to-wall mirrors and they had something else - a proven marketing strategy designed to put little guys like ol’Joe out of business.
Their strategy? Simply undercut [no pun intended] the competition!
Most folks were nervous for Joe as the word quickly got around about the competitions’ Grand-Opening price of only $3.00 per cut. Ol’Joe didn’t seem too nervous though, in spite of the fact he was used to charging $8.00.
Joe knew he couldn’t compete with all the fancy things his new competitor had and he also knew his marketing budget was no match for their new neon sign – the one that read, “Haircuts Only $3.00!” So he decided to compete the only way he knew how.
On opening day, amid the music, balloons and hoopla, townsfolk were lured to the new store with the fancy sign only to see ol’Joe had put up a new little sign of his own. Across the street from the new store, was a small 10” X 12” piece of white cardboard in ol’Joe’s front window that simply said, WE FIX $3.00 HAIRCUTS!
In the end, ol’Joe prevailed.
This story is purported to be true but not new. Its telling serves to underscore the importance of understanding a few fundamental business facts:
• Having the Cheapest Price does not ensure success.
• Bigger and Newer… is not always best… and/or most profitable.
• Huge marketing budgets do not always crush the competition.
• Successful companies – however basic – are “Strategic!”
The computer reseller industry is a perfect example of thi
We get asked all the time..."What is it that you do?" Most people really do not understand what we do. They conjure up things like: "Oh, you are the dog catcher" or "Oh, you study wildlife and live in the forest." NO! Not exactly :-)A typical day in the life of a Nuisance Wildlife Manager usually involves much the same as any working person. We wake up, check our schedule and have a fun-filled day working to resolve many facets of wildlife conflicts. (Well, not exactly like a normal-working person!)We could be removing a skunk from a window well. Removing a colony of bats from an attic or pulling a very poisonous snake out of a basement wall. Most days consist on your normal stuff like removing a nest of squirrels out of the attic.
The new store had music, big comfy chairs, fancy sinks, bright colors, wall-to-wall mirrors and they had something else - a proven marketing strategy designed to put little guys like ol’Joe out of business.
Their strategy? Simply undercut [no pun intended] the competition!
Most folks were nervous for Joe as the word quickly got around about the competitions’ Grand-Opening price of only $3.00 per cut. Ol’Joe didn’t seem too nervous though, in spite of the fact he was used to charging $8.00.
Joe knew he couldn’t compete with all the fancy things his new competitor had and he also knew his marketing budget was no match for their new neon sign – the one that read, “Haircuts Only $3.00!” So he decided to compete the only way he knew how.
On opening day, amid the music, balloons and hoopla, townsfolk were lured to the new store with the fancy sign only to see ol’Joe had put up a new little sign of his own. Across the street from the new store, was a small 10” X 12” piece of white cardboard in ol’Joe’s front window that simply said, WE FIX $3.00 HAIRCUTS!
In the end, ol’Joe prevailed.
This story is purported to be true but not new. Its telling serves to underscore the importance of understanding a few fundamental business facts:
• Having the Cheapest Price does not ensure success.
• Bigger and Newer… is not always best… and/or most profitable.
• Huge marketing budgets do not always crush the competition.
• Successful companies – however basic – are “Strategic!”
The computer reseller industry is a perfect example of th
As health care costs increase at a faster rate than other products or services, health care providers, in particular hospitals, are under continuous pressure to dramatically improve service, reduce costs, improve patient safety, reduce waiting times, and reduce errors and associated litigation.However, hospitals are not making the necessary improvements in cost, quality, and safety. A report by the U.S. HHS Office of the Inspector General finds that 20% of consecutive inpatient stay sequences were associated with poor quality care, unnecessary fragmentation of care, or both. The current organization and management of hospitals is an imperfect system that cannot effectively address these issues. Major projects to restructure hospitals, dra
Joe knew he couldn’t compete with all the fancy things his new competitor had and he also knew his marketing budget was no match for their new neon sign – the one that read, “Haircuts Only $3.00!” So he decided to compete the only way he knew how.
On opening day, amid the music, balloons and hoopla, townsfolk were lured to the new store with the fancy sign only to see ol’Joe had put up a new little sign of his own. Across the street from the new store, was a small 10” X 12” piece of white cardboard in ol’Joe’s front window that simply said, WE FIX $3.00 HAIRCUTS!
In the end, ol’Joe prevailed.
This story is purported to be true but not new. Its telling serves to underscore the importance of understanding a few fundamental business facts:
• Having the Cheapest Price does not ensure success.
• Bigger and Newer… is not always best… and/or most profitable.
• Huge marketing budgets do not always crush the competition.
• Successful companies – however basic – are “Strategic!”
The computer reseller industry is a perfect example of th
Your boss is 3000 miles away at a conference with the company's bigwigs, and has asked you to create a PowerPoint presentation for the occasion. You create a 15 slide masterpiece, complete with stunning digital images, flashy animations and the perfect background music. Your presentation looks so professional that your boss is going to wonder why she didn't promote you sooner.But here's the kicker: your boss can only access email through dial-up, and she needs your presentation yesterday. How are you going to bypass your email server's sending limit and get your boss the presentation without crashing her email program at the other end?It's estimated that 30 million PowerPoint presentations are created daily. Unfortunately, most pro
On opening day, amid the music, balloons and hoopla, townsfolk were lured to the new store with the fancy sign only to see ol’Joe had put up a new little sign of his own. Across the street from the new store, was a small 10” X 12” piece of white cardboard in ol’Joe’s front window that simply said, WE FIX $3.00 HAIRCUTS!
In the end, ol’Joe prevailed.
This story is purported to be true but not new. Its telling serves to underscore the importance of understanding a few fundamental business facts:
• Having the Cheapest Price does not ensure success.
• Bigger and Newer… is not always best… and/or most profitable.
• Huge marketing budgets do not always crush the competition.
• Successful companies – however basic – are “Strategic!”
The computer reseller industry is a perfect example of th
If you haven’t looked for a job recently, there are new tactics that hiring professionals are using that you should be aware of before updating your resume.Employers and recruiters increasingly rely on electronic resumes, resume posting boards and job banks to find job candidates. Resumes are either being scanned or input directly into keyword-searchable databases, and accessed when an employer inputs a keyword list of requirements that best describe the position they are seeking to fill.The database searches for keywords describing job titles, responsibilities and descriptions, degree requirements, computer knowledge as well as personality traits. This software scans through thousands of resumes and identifies those that most clos
• Having the Cheapest Price does not ensure success.
• Bigger and Newer… is not always best… and/or most profitable.
• Huge marketing budgets do not always crush the competition.
• Successful companies – however basic – are “Strategic!”
The computer reseller industry is a perfect example of this as both large and small ‘IT-Providers’ wrestle with new challenges introduced by the evolutionary changes in technology and the business landscape as a whole.
• Do resellers need the latest and greatest machineries/technologies to compete against the larger more formidable competitors?
• Where is the threshold between what resellers really need versus what they can afford / sustain - and still remain profitable?
• Where is the IT industry going to be in five years and do resellers understand how their company fits in– if at all?
All legitimate questions, to say the least. If it helps, resellers can take comfort in the fact, these same questions are being asked by entrepreneurs in just about every industry today.
Nonetheless, the question still remains, Are there any answers?
Successful ‘profitable’ resellers may not have all the answers, but they do have a strategy.
1- They have stopped trying to be all things to all people.
Successful resellers distinguish themselves by becoming specialists in one or maybe two areas. Simply put, we do not go to the foot doctor if our head hurts.
2- Their investment in technology follows two proven criteria:
a) Technology need only be current / not always leading edge…. Unless
b) The newer technology serves to clearly define their unquestioned expertise or “Unique Value-Add” to the marketplace. That is to say, to be different, one must differentiate. Sometimes – but not always – technology is the quintessential differentiator.
3- They offer a wider array of potential solutions to customers in spite of the fact, they specialize in only one or two
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