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Casual Articles - When Business Cards Aren't Enough: Unusual, Unexpected, and Uncommon Networking Tips
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.Interruption marketing does just that. It interrupts you, and steals your time.And it is the darling of mass marketing, which is the child of the mass media, which was born in the 19th century with large circulation newspapers, and thrived in the 20th with radio, TV, and the international media.Now, it's overkill. People ignore it (can you remember any of the TV ads you saw last night), or hate it, like that dinnertime phone call.Before mass marketing, product information was rarely thrust at you. You chose it. You initiated the whole process. It was your idea that you wanted a particular thing. So you'd stroll down the street seeking the sto
es get overused to the point that they become insufficient.You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.Interruption marketing does just that. It interrupts you, and steals your time.And it is the darling of mass marketing, which is the child of the mass media, which was born in the 19th century with large circulation newspapers, and thrived in the 20th with radio, TV, and the international media.Now, it's overkill. People ignore it (can you remember any of the TV ads you saw last night), or hate it, like that dinnertime phone call.Before mass marketing, product information was rarely thrust at you. You chose it. You initiated the whole process. It was your idea that you wanted a particular thing. So you'd stroll down the street seeking the sto
Three Lessons from the NFL Experience
This week I had a chance to visit the NFL Experience in Miami. It’s a weeklong festival the league puts on in the city where the Super Bowl is played. I have to tip my hat off the National Football League for putting on a fun event that could appeal to a variety of fans. Here are three customer service lessons that I picked up from the event:Treat your customers well. Right away I noticed that the hundreds of people who staffed this event treated people with respect and enthusiasm. Clearly, from the vendors to the security staff, someone had stressed making this a positive event for fans. It was the type of behavior you’d normally see at a high class restaurant or hotel. Even the players and coaches on hand seemed to want to be there and interact with the fans. So congrats to the league for wanting to make the fans feel special. If the NFL can do this for a weeklong festival, can’t all of us bring some of this customer service magic to our
There comes a time in every small businessperson’s life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.<This week I had a chance to visit the NFL Experience in Miami. It’s a weeklong festival the league puts on in the city where the Super Bowl is played. I have to tip my hat off the National Football League for putting on a fun event that could appeal to a variety of fans. Here are three customer service lessons that I picked up from the event:Treat your customers well. Right away I noticed that the hundreds of people who staffed this event treated people with respect and enthusiasm. Clearly, from the vendors to the security staff, someone had stressed making this a positive event for fans. It was the type of behavior you’d normally see at a high class restaurant or hotel. Even the players and coaches on hand seemed to want to be there and interact with the fans. So congrats to the league for wanting to make the fans feel special. If the NFL can do this for a weeklong festival, can’t all of us bring some of this customer service magic to our
Behavioral Interview Techniques
Below are some behavioral interview techniques that you'll find useful: 1. Be prepared for the interview by analyzing and making an educated guess as to which skills are most desired by the employer. You can study the job description of the position or go to some job boards to review requirement sections of related jobs. 2. Compile a list of skills that are relevant to the position you are applying. 3. Identify behavioral interview questions by introductory phases like "Tell me about a time when...," " Describe a situation where you...," "Give me an example of..." etc. 4. Listen carefully to each question. If necessary, rephrase the question and ask for clarification. 5. Use STAR formula to answer behavioral interview question. STAR stands for Situation, Task, Action and Result. Make sure that your answers are detailed and specific. This behavioral interview technique is widely recommended by career advisors. 6. Use your real-life exam
n common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.Below are some behavioral interview techniques that you'll find useful: 1. Be prepared for the interview by analyzing and making an educated guess as to which skills are most desired by the employer. You can study the job description of the position or go to some job boards to review requirement sections of related jobs. 2. Compile a list of skills that are relevant to the position you are applying. 3. Identify behavioral interview questions by introductory phases like "Tell me about a time when...," " Describe a situation where you...," "Give me an example of..." etc. 4. Listen carefully to each question. If necessary, rephrase the question and ask for clarification. 5. Use STAR formula to answer behavioral interview question. STAR stands for Situation, Task, Action and Result. Make sure that your answers are detailed and specific. This behavioral interview technique is widely recommended by career advisors. 6. Use your real-life exam
Impact of FDI in Retail in India
The opening up of retail trade for foreign direct investment (FDI) promises to usher in revolutionary changes to the Indian consumer market in the days to come.Recently, in a significant step towards liberalizing India's retail trade, the government had decided to partially open the retail sector by announcing 51 percent FDI in single brand retailing – a move that should pave way for big names like Nike, Versace, Addidas, Marks & Spencer to set up their own stores in India.This means that foreign companies willing to enter the Indian market will now be able to invest up to 51 percent in setting up production facilities, distribution network and retail shops and the rest will come from Indian investors. But at the moment, the entry of retail giants of multiple brands like Wal-Mart is not allowed. The government is yet to announce the guidelines that will make the picture more clear.However, experts are still divided on the problems and prospects of this move. Some say i
s, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.The opening up of retail trade for foreign direct investment (FDI) promises to usher in revolutionary changes to the Indian consumer market in the days to come.Recently, in a significant step towards liberalizing India's retail trade, the government had decided to partially open the retail sector by announcing 51 percent FDI in single brand retailing – a move that should pave way for big names like Nike, Versace, Addidas, Marks & Spencer to set up their own stores in India.This means that foreign companies willing to enter the Indian market will now be able to invest up to 51 percent in setting up production facilities, distribution network and retail shops and the rest will come from Indian investors. But at the moment, the entry of retail giants of multiple brands like Wal-Mart is not allowed. The government is yet to announce the guidelines that will make the picture more clear.However, experts are still divided on the problems and prospects of this move. Some say i
Does My Bum Look Big in This?
If a good manager asks his workforce for their opinion of him he will receive their expressions of approval and be satisfied that he is doing a good job.If a bad manager asks his workforce for their opinion then he too will receive their expressions of approval because as we all know, the best way to get a bad manager off your back is to agree with him.The problem for the manager is how to find out if he is good, and adding value to the organisation, or if he is bad, interfering and preventing the workforce from performing tasks that they are perfectly capable of doing well on their own.To get honest feedback we have to be able to look in the mirror.The problem the boss faces is that his own behaviour distorts the reflection away from the true one towards the one that the workforce thinks he wants to see.If a boss asks his workforce what they think of him the answer will be coloured by the fact that the boss is the person who decides wage increases, promo
clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.If a good manager asks his workforce for their opinion of him he will receive their expressions of approval and be satisfied that he is doing a good job.If a bad manager asks his workforce for their opinion then he too will receive their expressions of approval because as we all know, the best way to get a bad manager off your back is to agree with him.The problem for the manager is how to find out if he is good, and adding value to the organisation, or if he is bad, interfering and preventing the workforce from performing tasks that they are perfectly capable of doing well on their own.To get honest feedback we have to be able to look in the mirror.The problem the boss faces is that his own behaviour distorts the reflection away from the true one towards the one that the workforce thinks he wants to see.If a boss asks his workforce what they think of him the answer will be coloured by the fact that the boss is the person who decides wage increases, promo
Using Headshots to Define Your Business Brand
Do you ever wonder if you should put your photograph on your website?Many online business owners seem to opt into the anonymous aspects of internet ecommerce. They don't publish their name, let alone share their face with website visitors and customers. But is that the right decision?The question has to be, are potential clients and customers more comfortable making first contact with someone they have seen? I think we know the answer to that one. Take a look at your local newspaper. Scan the display ads for car dealers, chiropractors, dentists, doctors, life insurance and real estate agents. What do you see?You see faces that assure you by their expressions that the person is just who you need.Sometimes the smile is warm and the eyes are friendly, perfect for the dentist you're going to call for help with that aching tooth or that OB GYN that will deliver your next baby.Other photos display strict business like confidence. Just the look you'd want to
es get overused to the point that they become insufficient.Do you ever wonder if you should put your photograph on your website?Many online business owners seem to opt into the anonymous aspects of internet ecommerce. They don't publish their name, let alone share their face with website visitors and customers. But is that the right decision?The question has to be, are potential clients and customers more comfortable making first contact with someone they have seen? I think we know the answer to that one. Take a look at your local newspaper. Scan the display ads for car dealers, chiropractors, dentists, doctors, life insurance and real estate agents. What do you see?You see faces that assure you by their expressions that the person is just who you need.Sometimes the smile is warm and the eyes are friendly, perfect for the dentist you're going to call for help with that aching tooth or that OB GYN that will deliver your next baby.Other photos display strict business like confidence. Just the look you'd want to
But how many times have you gained new business, created a great relationship or watched your website hits skyrocket because you did something unusual? Or uncommon? Perhaps even unexpected? Maybe you were on the right track.
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