Casual Articles - Business

Business Partnerships Good or Bad?
There are many reasons why people form business partnerships:1. Spread the costs 2. Spread the workload 3. Limit the riskThese are the obvious reasons why business partnerships are formed, but the question is do business partnerships work or can the forming of them be the beginning of the end.The main problem in my experience in forming a business partnership is what kind of partnership are you going

p 3: Copywriting

• You only have 160 characters-use them wisely
• Be aware of limitations of different screens
• Be personal (it can be an intrusive medium)
• Be targeted
• Talk in the same language as your customers
• Lrn txt spk-especially for youth markets
• Use an SMS copywriter

Step 4: Test , test and test again..

• Test the campaign on differe

How to Know What You Know (1)
Do you know what you know? In many situation we act without even knowing why we act the way we do. If this is true for one person, what would this mean for an organizations?In business, the management of knowledge is not a primary business activity and therefore difficult to manage: The attention for the topic doesn’t normally last long. And than it is just another supportive task, like accounting, administration, human reso

SMS is good for:

• Short lead times and immediacy
• Cost effective personalised communication
• Ongoing 1 to 1 relationships
• Automated data capture and compliance
• Direct revenue and uplift opportunities

Basic Rules for SMS

In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign.

You need Permission plus:

1: Relevance
2: Location
3: Time
4: Adding Value
5: Interactive

Step 1: Planning the campaign

Objectives:

• Why are you communicating via mobile?
• What do you want to achieve?

Offer plan:

• What’s the definition of your offer?
• How are you going to say it?
• When should it be sent?
• Who are you targeting?
• Is viral marketing a possibility?

Limitations:

• Do you need to cap the responses?
• Message receipt –have you systems in place to handle the volume?

Step 2: Creating the campaign

Some SMS Service Providers enable you to create, test and track your basic campaign yourself via your web browser. This can be very useful for simple push campaigns such as; event notifications, requested information (i.e results, account info), “show this message for a free..” style campaigns, staff memos etc. However, the more complex the campaign, the more likely you will require professional help in both the planning and fulfilment of the campaign.

Step 3: Copywriting

Step 4: Test , test and test again..

• Test the campaign on differe

How To Get A Good Job--Without A College Degree
Most of us are taught at an early age to get a good education so that we can get a good job when we grow up. Our teachers, our counselors, our parents all have instilled these ideas into our brains to “Finish school, and then get a good job.” As a parent, I couldn’t think of any other lesson more valuable to teach a child. ‘Knowledge is power’, ‘a good education will open doors’, or my personal favorite “don’t be a fool—stay in sch

key success factors for its use. A minimum of 2 factors is necessary for a successful campaign.

You need Permission plus:

1: Relevance
2: Location
3: Time
4: Adding Value
5: Interactive

Step 1: Planning the campaign

Objectives:

• Why are you communicating via mobile?
• What do you want to achieve?

Offer plan:

• What’s the definition of your offer?
• How are you going to say it?
• When should it be sent?
• Who are you targeting?
• Is viral marketing a possibility?

Limitations:

• Do you need to cap the responses?
• Message receipt –have you systems in place to handle the volume?

Step 2: Creating the campaign

Step 3: Copywriting

Step 4: Test , test and test again..

• Test the campaign on differe

Why Your Business Needs Professional Photography
When running a business you have to worry about many different aspects of your business to make it successful. You have to worry about payroll, rent, product development, and following governmental guidelines. However the most important part of your business is actually selling your product to your customers. Without sales your business will fail in a very short period of time.The hardest part of selling your product is g

ion of your offer?
• How are you going to say it?
• When should it be sent?
• Who are you targeting?
• Is viral marketing a possibility?

Limitations:

• Do you need to cap the responses?
• Message receipt –have you systems in place to handle the volume?

Step 2: Creating the campaign

Step 3: Copywriting

Step 4: Test , test and test again..

• Test the campaign on differe

Leading Change - Keeping Perspective Top to Bottom
As a change leader, if you’re worth your salt, you’ll have the big picture. Usually change leaders focus too much on the big picture at the expense of the business of their organizations. The ‘big picture’ I am talking about is you know why you’re changing what you are, you know how, what, when and everything there is to know about the work at hand.Now that we’ve established you’re in the ‘know’ as they say, it’s important t

r basic campaign yourself via your web browser. This can be very useful for simple push campaigns such as; event notifications, requested information (i.e results, account info), “show this message for a free..” style campaigns, staff memos etc. However, the more complex the campaign, the more likely you will require professional help in both the planning and fulfilment of the campaign.

Step 3: Copywriting

Step 4: Test , test and test again..

• Test the campaign on differe

The Last Minute Interview
Your breath catches in your throat — at last, an interview! Elated, you write down the time and place of the interview, who to ask for, say thanks, and hang up!But, wait, it’s such short notice, and you haven’t been interviewed for ages. Too, you never did get around to practicing. How can you possibly prepare in time to perform well? You hesitate to call them back to reschedule—that might not look good. You feel the

p 3: Copywriting

Step 4: Test , test and test again..

• Test the campaign on different screens
• Test different networks (i.e. Vodaphone, Orange)
• Check to see if the appropriate replies are sent etc
• If it is a competition, plan for unusual/wrong answers and have suitable replies in place.
• Test language, typos and technical (not all symbols will come out as you expect).

Step 5: Measurement and tracking

Some indicators that you may use to measure success of the campaign are:

• Open rates
• Foot traffic (to website etc)
• Offer acceptance
• Replies
• Redemption rate
• Brand awareness…

• Use it as an automated data capture
• Consider timing
• Trial different approaches
• Exploit “landgrab” opportunities by using SMS before your competitors do.
• Use only opt in and give opt out route (the more automated the better)
• Identify yourself

Common Mistakes:

• Poor targeting and relevance
• Not identifying the sender
• Poor copywriting
• Targeting wrong audience with wrong offer/message
• Messages sent out at wrong time
• Not allowing recipient to unsubscribe
• Typos
• No personalisation
• Inability for systems/customer service, to handle responses

Conclusion

• It’s an important marketing medium and it’s here to stay
• It’s about the experience not the technology
• Plan ahead so you get it right
• Be creative with your campaign
• Keep IT Simple Stupid (KISS) applies

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When you learn something new like accounting concepts and terms, it helps to create links between what you know and what you are trying to learn. In some ways, it is like learning a second language and decoding the new word is part of the learning process.

In any kind of business, you must be able to identify you target market to effectively roll out your marketing plan.

Catalogs and magalogs both make great marketing tools if you know how to use them. They don't have to be expensive and you can use them to drive traffic to your web site. If used effectively, catalogs and magalogs can boost your sales tremendously.

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