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Casual Articles - Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger?Today, mergers and acquisitions (M&A) are commonplace. They are strategic decisions grounded in geographic expansion, product and competency diversification, and brand leveraging.
Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.
Next you want to do some re
Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must unforgettably embody the promise of your product’s main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Wher
Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But…a good letter will make you money.
The best place to start is with research. You want to know everything you can about the product or products you’re selling. At this point you’re interested in specific information.
The details are vital. You want to understand and be able to clearly and thoroughly describe every aspect of the program you’re writing for.
Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.
Next you want to do some res
Recently, I have noticed some of my radio habits when driving in my car. When I'm listening to music I tend to switch radio stations whenever a commercial comes on. When I’m listening to talk radio I tend to leave the dial as is whether I’m listening to a talk show or whether a commercial is playing.I've been thinking about why this is the case and if other ra
The best place to start is with research. You want to know everything you can about the product or products you’re selling. At this point you’re interested in specific information.
The details are vital. You want to understand and be able to clearly and thoroughly describe every aspect of the program you’re writing for.
Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.
Next you want to do some re
Recently, I was interviewed by a business publication about business lunches and I added business breakfasts to the interview. The focus was on doing business at a business lunch or breakfast and tips about doing so. This article caused me to think about strategic business entertaining and what would be the appropriate venues for such entertaining.Business e
The details are vital. You want to understand and be able to clearly and thoroughly describe every aspect of the program you’re writing for.
Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.
Next you want to do some re
Attitudes can be defined as either positive or negative views on the object. Presently there is a vast amount of information on attitudes, as the concept historically was a key issue in psychology. The reason for this is rooted in the fact that practical implications of studies on attitudes can be applied in every sphere of our life. Attitudes not only can serve diff
The details are vital. You want to understand and be able to clearly and thoroughly describe every aspect of the program you’re writing for.
Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.
Next you want to do some re
1. Select the right type of recruitment partnerDetermine whether you would be best served by a retained, contingency, contract or research based partner at a global, national or local level.2. Interview recruiters to find the appropriate fitEffective partnerships are built on mutual interests, opportunities, values and performance.3. Treat
Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.
Next you want to do some research on your target market. Again the specifics are important.
Start by defining the characteristics of the typical prospect who would benefit most from your product. Be as thorough as possible.
What problem will your product solve for your client? Get inside their head. See the whole loan process from their point of view. Constantly ask “why would they want to do this”?
Make another few pages of notes.
Your first set of notes are features. They’re what your product does. The second set of notes are benefits. They’re the reason the prospect will
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