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Casual Articles - Grab Your Audience by Focusing on Benefits
These days, the internet seems to be the source for nearly everything. From fitness and diets to love relationships to gardening to buying a car, you'll find all sorts of information online that's available with a few simple clicks. Yup, internet coaching is a strong force online and you could be part of it.If you feel it in your bones that you were meant to share what you know online, you'll need to know if it's right for you. And if it is, you might want to know how to do it. Here are a few tips to point you in the right direction:Ask yourself…Do I have the expertise? Just because you studied psychology in high school doesn’t mean you're qualified to coach. You'll need to have enough skills and experience in your chosen field to actually do it. You don’t necessarily need to have a master's degree, but higher quali
In order to sell this policy change, the job becomes to convey this information to the employee
Nursing is no longer just about offering services to patients, and working in hospitals and homes. Today, experienced nurses can become entrepreneurs, and be their own boss. While becoming a nurse entrepreneur can be exciting, the job also has challenges and difficulties, something that is part of all businesses.How to Become Successful Nurse Entrepreneur:Here are some ways to becoming a successful nurse entrepreneur.1) Hands On ApproachYou need to know and understand the needs of your patients. Apart from that, you need to combine various approaches to provide the best healthcare possible, from educational to management and training. The American Association of Diabetes Educators, for example, provides training and advice to potential nurse entrepreneurs, and helps them start a nursing business.2) Getting St
The people we come in contact with through the course of our jobs are human beings with feelings, needs, wants, and desires. When we take the time to figure out how what we have to offer fills one or more of their needs, we discover the way to grab—and keep—their attention. After all, if we don’t get their attention we can’t expect them to read long enough to get our message.
Understanding the Need
Okay, sounds simple enough. But how do we get their attention? How do we figure out how to tune in to their needs—especially when we can’t or don’t want to know them personally? There’s the challenge. Think in terms of what you’d want if the same offer were made to you. Would you buy your own product or concept if the marketing material for it focused on how the manufacturer ultimately benefits by your purchase? No.
For instance, think of all those advertisements you hear and see that offer you a variety of insurance. What is the reason those insurance companies are in business? To make money. After all, if they didn’t make money on the products they sell they wouldn’t be in business! But will you and I purchase their products if they told us they designed this great new insurance just so they’d have something else to sell? No way!
We will, however, buy that product if they can show us how it fills a gap we are currently experiencing—or if they make us aware of a gap that may occur in our futures. They focus, ultimately, on the benefit to us as the reason they developed this new type of insurance . . . because they know the benefit to us is what gets us to buy.
What if you have to notify employees of a change in a policy that affects them? Maybe it’s not a policy change they’re going to like, such as a reduction in the amount of personal time they can take. How are you going to find a benefit to sell that situation? Seems tough, but the benefits are there. Let’s see if we can brainstorm a few.
Brainstorming the Benefits
To get at the benefit to your readers, begin thinking about the “why” of this policy change to begin with. Is it to save the company money by reducing lost employee work time? Let’s say the answer to this question is “yes.” In that case, what would be the downside or the consequence of the company leaving the personal time benefit as it is? Perhaps the current system is costing so much money that the company is considering laying off employees to reduce costs. If the personal time policy changed to reduce the amount of time available for employees to take at their own discretion, then when an employee did take time beyond the hours allowed they would be taken without pay. Therefore, the company would save money that would in the long run allow them to retain more employees.
In order to sell this policy change, the job becomes to convey this information to the employee
It sometimes may seem like there are pages in the classified ads every Sunday for registered nurse jobs. In fact, registered nurses now constitute the largest healthcare occupation, as there are over 2.3 million jobs available. If you are looking to get into a growing field where you are in the driver's seat with employment and salary choices, it may be that becoming a registered nurse is a good option for you.What is a registered nurse and why are there so many registered nurse jobs out there? A registered nurse is one that has a college degree (Associate’s or Bachelor’s degree) from an accredited institution and has passed his or her nursing boards. Required classes to get a degree so that you can qualify for registered nurse jobs include anatomy, physiology, chemistry, nutrition, and behavioral science classes like psychology. M
Understanding the Need
Okay, sounds simple enough. But how do we get their attention? How do we figure out how to tune in to their needs—especially when we can’t or don’t want to know them personally? There’s the challenge. Think in terms of what you’d want if the same offer were made to you. Would you buy your own product or concept if the marketing material for it focused on how the manufacturer ultimately benefits by your purchase? No.
For instance, think of all those advertisements you hear and see that offer you a variety of insurance. What is the reason those insurance companies are in business? To make money. After all, if they didn’t make money on the products they sell they wouldn’t be in business! But will you and I purchase their products if they told us they designed this great new insurance just so they’d have something else to sell? No way!
We will, however, buy that product if they can show us how it fills a gap we are currently experiencing—or if they make us aware of a gap that may occur in our futures. They focus, ultimately, on the benefit to us as the reason they developed this new type of insurance . . . because they know the benefit to us is what gets us to buy.
What if you have to notify employees of a change in a policy that affects them? Maybe it’s not a policy change they’re going to like, such as a reduction in the amount of personal time they can take. How are you going to find a benefit to sell that situation? Seems tough, but the benefits are there. Let’s see if we can brainstorm a few.
Brainstorming the Benefits
To get at the benefit to your readers, begin thinking about the “why” of this policy change to begin with. Is it to save the company money by reducing lost employee work time? Let’s say the answer to this question is “yes.” In that case, what would be the downside or the consequence of the company leaving the personal time benefit as it is? Perhaps the current system is costing so much money that the company is considering laying off employees to reduce costs. If the personal time policy changed to reduce the amount of time available for employees to take at their own discretion, then when an employee did take time beyond the hours allowed they would be taken without pay. Therefore, the company would save money that would in the long run allow them to retain more employees.
In order to sell this policy change, the job becomes to convey this information to the employee
No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences than happy ones which could spell disaster for your business.There is good news, however. Unhappy customers who receive satisfaction can become your biggest allies. The trick, of course, is discovering how to satisfy their needs so efficiently that they'll forget whatever caused their disappointment in the first place. Here are some ways to make that happen:1) Be a Good ListenerWhen someone complains about us, our first instinct is to get defensive and to distribute blame. Most of the time we start doing this even before the oth
We will, however, buy that product if they can show us how it fills a gap we are currently experiencing—or if they make us aware of a gap that may occur in our futures. They focus, ultimately, on the benefit to us as the reason they developed this new type of insurance . . . because they know the benefit to us is what gets us to buy.
What if you have to notify employees of a change in a policy that affects them? Maybe it’s not a policy change they’re going to like, such as a reduction in the amount of personal time they can take. How are you going to find a benefit to sell that situation? Seems tough, but the benefits are there. Let’s see if we can brainstorm a few.
Brainstorming the Benefits
To get at the benefit to your readers, begin thinking about the “why” of this policy change to begin with. Is it to save the company money by reducing lost employee work time? Let’s say the answer to this question is “yes.” In that case, what would be the downside or the consequence of the company leaving the personal time benefit as it is? Perhaps the current system is costing so much money that the company is considering laying off employees to reduce costs. If the personal time policy changed to reduce the amount of time available for employees to take at their own discretion, then when an employee did take time beyond the hours allowed they would be taken without pay. Therefore, the company would save money that would in the long run allow them to retain more employees.
In order to sell this policy change, the job becomes to convey this information to the employee
In business management inventory consists of a list of goods and materials held available in stock. Management of an inventory or Inventory management is all about handling functions related to the tracking and management of material. This includes the monitoring of material moved into and out of stockroom locations and reconciling the inventory balances, setting targets, providing replenishment techniques, reporting actual and projected inventory status. The task of ABC analysis, lot tracking, cycle counting support etc. can even be a part of inventory management.The primary and foremost step in inventory management is acquiring accurate information for inbound operations. The information so gained in advance can be a crucial factor in improving the inbound productivity. Setting up of an advanced inbound strategy and execution framewor
Brainstorming the Benefits
To get at the benefit to your readers, begin thinking about the “why” of this policy change to begin with. Is it to save the company money by reducing lost employee work time? Let’s say the answer to this question is “yes.” In that case, what would be the downside or the consequence of the company leaving the personal time benefit as it is? Perhaps the current system is costing so much money that the company is considering laying off employees to reduce costs. If the personal time policy changed to reduce the amount of time available for employees to take at their own discretion, then when an employee did take time beyond the hours allowed they would be taken without pay. Therefore, the company would save money that would in the long run allow them to retain more employees.
In order to sell this policy change, the job becomes to convey this information to the employee
Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.What seems now like a hundred years ago I owned and operated a company that was made up of three components: a monthly magazine that we converted over to the Internet (http://www.sbmag.org); a graphic art studio; and an advertising agency. While we were in our infant stages, one of the tools I used to build a client base was a one hour consultation for new business start-ups on how to get business with little or no advertising budget.This program was very successful, and we ended up with a number of excellent clients that stayed with us for years. Most, if not everything that I suggested in that one hour session many years back, is still v
In order to sell this policy change, the job becomes to convey this information to the employees so they understand the need to change the policy. Most resistance to change and most conflict arises from audiences not having enough information about the changes being imposed on them. Making them aware of the benefit to them of reducing personal time may help them to understand the policy change. Increasing their awareness, however, does not guarantee they will be happy with the change. But it does help us lay the groundwork for getting the change across while encountering least resistance.
Asking the Right Questions
When you begin writing your documents, consciously focusing on the benefit to the reader, ask yourself these questions:
• What is the benefit to the reader of reading this document or of doing what I’m asking?
• What is the consequence if they don’t?
Continue asking the consequence question until you dig down two or three layers into the topic to discover the truest consequence. Once the consequence is established, it’s easier to begin looking for the benefit of doing what you suggest. Consider the following scenario:
We’ve developed a homeowner’s insurance policy to cover roof repairs for our customers who live in the Northern Nevada desert. What is the benefit to them of this policy? The customer's roof will be repaired through insurance should it become damaged. Is that persuasive enough? I don’t think so. So let’s look at it from the consequences side.
Last year, 430 homes in the urban areas surrounding Reno were damaged by high winds. Of these 430 homes, only 23 were covered by policies that directly covered roof damage. The remaining 407 homes had no coverage. Consequently, their owners had to pay for their repairs out of pocket. Of these 407, 348 homeowners were unable to pay for the repairs without going into debt. The majority of them had to refinance their existing homes, take equity loans, or seek some other form of financing to make the repairs. This set them back in their goals toward reaching their retirement funding targets. It’s estimated that 80 percent of these homeowners will have to work beyond the point at which they had planned to retire in order to repay the debt for repairing their homes. Should they remain uncovered by insurance for this type of damage and a similar event occur, they will sink deeper into debt—when an affordable addendum policy was available to them prior to the first event.
Putting it into Words
If we wrote a document marketing this policy to our clients, telling them this e
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