Casual Articles - Business

Fields of Study for Careers to Come
This is a little off-topic, but last week, I was asked what profession I thought a colleague’s teenager should begin preparing for in order to be successful. My friend was looking for a technology or two in information management. However, I found myself going off in a variety of directions, even though I am not so afflicted as to have teenagers yet. I’ll try to recreate, and reduce, my diatribe here…1. What the teenager brings natural talent and interest to. This must be overriding guidance for any of the subsequent directions. There’s nothing wrong with pushing and refining towards a direction tha

s will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically com

Large Posters - A Solution To All Your Ad Woes
I was losing sleep over this, so you can imagine how grave my concern is. The business I was setting up required dedicated effort and since this is my baby I was giving extra attention to it. Now my only area of concern was publicity about the business and I want it to be impeccable, like any business owner. Now there are different methods that are available which I can make use of for the purpose of promotion. Traditionally popular methods like doing promotion in television, newspaper, radio and online sites are fine and I want to use them for promotion. But what I want is to use something different so t

In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization.

Many non-profit organizations believe their programs will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically come

Why Training Fails
If the objective of training is for people to apply that learning in the workplace and make an observable difference to an organisation's results, then almost all corporate training fails to achieve its objective and even fails to measure whether it achieved its objective. In a 2000 study, the American Society for Training and Development (ASTD) reported that only 3% of training was measured at Kirkpatrick's "level 4" of training evaluation "results" where there is an impact on the organisation. In contrast, 95% of training was measured at "level 1" whe

are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization.

Many non-profit organizations believe their programs will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically com

Quick Tips - Foot Out of Mouth Apologies
Who would have thought a year ago that Don Imus, Mel Gibson, and Michael Richards would find themselves drowning in a negative sea of publicity over something they said. Worse yet, many said their initial apology wasn’t genuine.I hope you never put your foot in your mouth and offend someone or a group. But if you do, here are some tips for damage control. These suggestions are for verbal mistakes. A slightly different series of rules apply for written gaffes.Admit and own up to your mistake. If you said something that you know is wrong, then you should have no problem immedia

everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization.

Many non-profit organizations believe their programs will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically com

Guest Service
My very first serious hotel job was as a “Guest Service Agent” at a huge convention hotel right on Disneyworld property. While not a Disney Resort, I still had to go to a half day Disney training seminar where I learned the names of the Seven Dwarfs. I still know them: Sleepy, Droopy, Sneezy, Grumpy, Happy, Sarcastic, Chubby---ok maybe not. I do remember that the ONE thing that HAD to happen anywhere on Disney property was “good service”. My first day on the job was exciting. Another one day new hire orientation where I got to see a video of the hotel general manager telling us all about his vision a

le identity through marketing will increase local support for your organization.

Many non-profit organizations believe their programs will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically com

Lifelong Learning – How Relevant is it to My Career
Did you hate school? You couldn’t wait to get out into the world to earn a living and felt everything you were learning just did not relate to real life. If you can identify with this, it may come as a bit of a shock to discover that lifelong learning is now something which should be on everyone’s agenda. Information and knowledge have become essential commodities since the late 20th century, irrespective of which career an individual is involved in.And if that isn’t bad enough, technology is moving at such a rapid pace that it is difficult for consumers, never mind experts to keep up. Not long ago

s will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically come to a good cause. Unfortunately, this is a false premise. Even the best of programs will fade into obscurity unless non-profit management intentionally makes other groups, associations, businesses, and individuals aware of their mission and continuously maintains that level of awareness.

Communication builds understanding and initiates action. It is essential that non-profit management define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organization

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What makes Wegmans so formidable? They learned their brand lessons well and are playing brand hardball. Borrowing on the specialty marketers like Whole Foods, Fresh Market and Bread & Circus, and the upscale brands of Four Seasons and Ritz Carleton, they recognized that brands that differentiated the customer enabled these brands to become destinations. They became a magnet for those seeking specialness, specialty, high quality foods, and experience - within a geographic area. When the shopper believed they were a more discriminating shopper (what we call a Brandface), these shoppers were willing to inconvenience themselves by traveling a greater distance to satiate that self-identifying need. They would also be willing to pay higher costs for that same self-identification.

As a company with long –term goals of development you should know what your customer wants. Without it you will hardly manage to build a good service for your clients. So, what are the clients’ present expectations?

Using business cards for contact information is a proven and long standing business practice. The trouble with business cards is that everyone uses them, and they are easily lost, tossed, or set aside by customers.

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Casual Articles - Non-Profit Success Requires Ongoing Marketing

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