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Casual Articles - Marketing On The Cheap: Speak Out!
Visionary, Strategist, and Tactician: How to Avoid Disaster
Why is it important to know if your boss or customer is a visionary, strategist or tactician? The combination of oil and water should give you a clue. It is critical to know how you and your boss are 'wired.' If you are in sales it is especially important to understand the difference because if you approach a visionary in the same manner that you would a strategist gaining permission to advance the sale will be more difficult. A lot of material talks about management 'style' but none talk about management ‘wiring’ or the natural bent people have that, in essence, determines their style. Without understanding th
' circuit. Don't have one in your area? Think again.Why is it important to know if your boss or customer is a visionary, strategist or tactician? The combination of oil and water should give you a clue. It is critical to know how you and your boss are 'wired.' If you are in sales it is especially important to understand the difference because if you approach a visionary in the same manner that you would a strategist gaining permission to advance the sale will be more difficult. A lot of material talks about management 'style' but none talk about management ‘wiring’ or the natural bent people have that, in essence, determines their style. Without understanding th
In another article (See "Marketing O
Out-sourcing MRO Catalog Management
Out-sourcing your Catalog Management is a big step for any organization. It sounds great in theory, but the execution is not always clear. What exactly can you expect from the service provider? How does it really work? …and most importantly: Is it the right thing to do?Often the decision to out-source your Catalog Management function can turn out to be more advantageous than you had ever imagined. Not only is your data integrity maintained, but some additional unexpected side benefits may also be realized.Catalog Management companies have dedicated staff who are constantly working with parts data
No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.Out-sourcing your Catalog Management is a big step for any organization. It sounds great in theory, but the execution is not always clear. What exactly can you expect from the service provider? How does it really work? …and most importantly: Is it the right thing to do?Often the decision to out-source your Catalog Management function can turn out to be more advantageous than you had ever imagined. Not only is your data integrity maintained, but some additional unexpected side benefits may also be realized.Catalog Management companies have dedicated staff who are constantly working with parts data
In another article (See "Marketing On
Performance Evaluations - 7 Strategies that Get Results
Many of you conduct year end performance evaluations with your employees. In this article we will presume that these have been positive experiences for both you and your employee and that you mutually agreed upon opportunities for growth, development, and improvement. As you look back over the past year did you see progress toward the achievement of those opportunities or did the employee start off enthusiastic but soon returned to the old way of doing things or behaving? Are you wondering why? Well first let’s agree that nearly every employee truly wants to do a good job and gain the approval of their employer.
ve something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.Many of you conduct year end performance evaluations with your employees. In this article we will presume that these have been positive experiences for both you and your employee and that you mutually agreed upon opportunities for growth, development, and improvement. As you look back over the past year did you see progress toward the achievement of those opportunities or did the employee start off enthusiastic but soon returned to the old way of doing things or behaving? Are you wondering why? Well first let’s agree that nearly every employee truly wants to do a good job and gain the approval of their employer.
In another article (See "Marketing O
The Four Most Pressing Trends For Generating Buzz
Sustainability, leadership, authentic marketing and innovation.These are the four most pressing trends in business today. Most entrepreneurs, corporations and even charities are using them each day in all of their communication mediums yet I wonder how many of them actually know the true meaning of these words. I think most people use these words very simply and therefore without knowing and living the true meanings are only setting themselves up for failure.I'm going to take a look a little deeper at what each one of them is for me. By doing this, you may see how many people are using them falsely an
on't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.Sustainability, leadership, authentic marketing and innovation.These are the four most pressing trends in business today. Most entrepreneurs, corporations and even charities are using them each day in all of their communication mediums yet I wonder how many of them actually know the true meaning of these words. I think most people use these words very simply and therefore without knowing and living the true meanings are only setting themselves up for failure.I'm going to take a look a little deeper at what each one of them is for me. By doing this, you may see how many people are using them falsely an
In another article (See "Marketing O
A Simple Way to Evaluate Any Target Market
If you are considering purchasing a business you should take the time to define your “must have” and, to a lesser extent, “ideal” business purchase criteria before you take your first step to find a company to buy.It is important to define what your absolute business purchase criteria are and what attributes of a company are just “nice to have”. Having these clearly defined and written will add a significant amount of efficiency to the entire business sourcing, definition, qualification and eventual purchase process. If you choose to utilize a business acquisition intermediary to assist you in findin
yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.If you are considering purchasing a business you should take the time to define your “must have” and, to a lesser extent, “ideal” business purchase criteria before you take your first step to find a company to buy.It is important to define what your absolute business purchase criteria are and what attributes of a company are just “nice to have”. Having these clearly defined and written will add a significant amount of efficiency to the entire business sourcing, definition, qualification and eventual purchase process. If you choose to utilize a business acquisition intermediary to assist you in findin
In another article (See "Marketing O
How To Look Professional For An Interview
This article will prepare you on how to market yourself for interview. Your apperance will be the very first impression on an interview.Men should wear a suit, but if you do not have a suit I would advise you to wear a cleanly ironed dress shirt with a plain colored, non-distracting tie. A leather belt that matches your shoes, clean sneakers or heavily scuffed shoes would be fine. If wearing a suit is required than you should wear a suit. A clean cut, well-fitted suit is classy and professional looking.Ladies should wear a pants or skirt suit. An interchangeable jacket can be paired up with a nice skir
' circuit. Don't have one in your area? Think again.This article will prepare you on how to market yourself for interview. Your apperance will be the very first impression on an interview.Men should wear a suit, but if you do not have a suit I would advise you to wear a cleanly ironed dress shirt with a plain colored, non-distracting tie. A leather belt that matches your shoes, clean sneakers or heavily scuffed shoes would be fine. If wearing a suit is required than you should wear a suit. A clean cut, well-fitted suit is classy and professional looking.Ladies should wear a pants or skirt suit. An interchangeable jacket can be paired up with a nice skir
In another article (See "Marketing On The Cheap: Become a Joiner") I wrote about joining a service club to get exposure for you and your business. Those same organizations are always looking for speakers. Most, if not all, Lions, Kiwanis, Rotary and a number of other service clubs have programs during their regular meetings. They are always looking for speakers on any variety of subjects of interest.
Regardle
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