Tags |
|
|
Links |
|
|
Casual Articles - Fundamental Strategic Marketing Mistakes to Avoid
Most employees these days do not really care about the companies they work for, sure they look as if they do, but more often than not, it is simply about a paycheck and they know in 2.3 years they will indeed be looking for a new job or upgrade. Who knows what the economy will be like and they also know how companies lay-off vast numbers of employees at a drop of the hat due to a some bean counter advising the board way to keep the stock price up.Remember it is about shareholders equity a
4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distri
Competition in business today is keen and those in business need to seek a competitive edge whenever possible. A strategic approach to making calls to your prospects is one area to gain a competitive advantage. With that in mind, I chose to use some strategic thinking skills to develop a list of ten top tips for making effective calls to your business prospects. Your Strategic Thinking Business Coach offers the following ten tips to increase the effectiveness of calls to your list of prospect
1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.) - nice professional term, but it's descriptive of some of the dreck that passes for web site design. A company should not forget that perception is reality on the web and people aren't going to do business with a company that can't field a decent web site - end of story!
2) Deploying a marketing strategy that's all over the map: Is Yahoo a Search Engine, a Portal or a Hollywood Media company? They are the classic 3D hologram advertisement for a company that can't figure out what it wants to be when it grows up. A company must pick a marketing strategy and then stay the course - changing direction every time the wind shifts is not a good business strategy and creates more motion than action.
3) Forgetting real brand development: Branding became the ".com" rallying cry for every newby wet behind the ears with an Internet dream to become a billionaire by selling dog food on the web (I'll leave the sock puppet out of this) - we all know this didn't work. But that does not mean a company should ignore brand development - it's important to remember that a good brand is built one marketing process at a time; everything that a company publishes, develops or communicate is part of the brand building process, which in turn defines the company's market position.
4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distrib
Building a lasting relationship with your customers is a vital marketing strategy in ensuring the existence of your business. Making your customers unhappy even once can impact their likelihood of ever revisiting.Small, local stores, retailers, and companies, can sometimes offer more personable service because of their focus on the quality and uniqueness of their products not sold anywhere else. Honoring the customers' needs is what brings them back for more. The customers who approach yo
2) Deploying a marketing strategy that's all over the map: Is Yahoo a Search Engine, a Portal or a Hollywood Media company? They are the classic 3D hologram advertisement for a company that can't figure out what it wants to be when it grows up. A company must pick a marketing strategy and then stay the course - changing direction every time the wind shifts is not a good business strategy and creates more motion than action.
3) Forgetting real brand development: Branding became the ".com" rallying cry for every newby wet behind the ears with an Internet dream to become a billionaire by selling dog food on the web (I'll leave the sock puppet out of this) - we all know this didn't work. But that does not mean a company should ignore brand development - it's important to remember that a good brand is built one marketing process at a time; everything that a company publishes, develops or communicate is part of the brand building process, which in turn defines the company's market position.
4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distri
Promotions and advertising are the crucial part that business undertakes. This is the span of time businesses tell whether they were able to successfully introduce their products in the market. It is this period that they can evaluate how good their products had been for their clients.Printed materials such as promotional postcards are vital tools for your business. This is because they simply represent you and tell more about your business. Moreover, it really pays to be thorough and met
3) Forgetting real brand development: Branding became the ".com" rallying cry for every newby wet behind the ears with an Internet dream to become a billionaire by selling dog food on the web (I'll leave the sock puppet out of this) - we all know this didn't work. But that does not mean a company should ignore brand development - it's important to remember that a good brand is built one marketing process at a time; everything that a company publishes, develops or communicate is part of the brand building process, which in turn defines the company's market position.
4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distri
Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.1. Most consultants focus on two areas: cutting costs and raising revenues. What do you see as the relationship between the two functions? Which do you do better?Cost cutting is the consultant's usual expertise.
3) Forgetting real brand development: Branding became the ".com" rallying cry for every newby wet behind the ears with an Internet dream to become a billionaire by selling dog food on the web (I'll leave the sock puppet out of this) - we all know this didn't work. But that does not mean a company should ignore brand development - it's important to remember that a good brand is built one marketing process at a time; everything that a company publishes, develops or communicate is part of the brand building process, which in turn defines the company's market position.
4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distri
I once had a boss who told us to never return phone calls right away. He said if you return a call too quickly, the other person might think you're not very busy. This same boss also liked to say "always make it hard for the other person to schedule an appointment with you".His logic, in both cases was that if you appeared super busy then the other person (a prospect) would want to do business with you because you're a winner. And (he reasoned), it gave you the upper hand in any negotiati
4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distribution channel. It's imperative to give the customer the choice to buy direct from your company or locate a distribution channel partner via a look up capability on the site. And, if you really want to win the hearts and mind of a channel never sell below retail (SRP) - and afford the channel the opportunity to discount your product so they can compete effectively with you.
5) Making competitive analysis a low priority: Too many companies forget about their competitors after the business plan has been written. They don't take the time to review them on a periodic basis and try and figure out how to deliver goods and services differently, which in turn drives competitive advantage and a long-term sustainable business model.
6) Poorly thought out Investor Relations press release: Do companies actually think investors are just plain stupid and don't really read an IR (Investor Relations) directed Press Release carefully? Investors are typically very bottom line oriented - they want to know about revenue growth and real strategic partnership developments that help the company grow and not much else. Just throwing fluff out in the market and hoping this will drive investors to invest is just plain shortsighted stupidity.
7) Thinking any/all consultants know your business better than you: Reporters and consultants (including this one) have driven just as many companies into the ground with bad advice as much as they have helped them - companies must realize a consultant is typically not down in the trenches and they can make some bad calls - it's important to fil
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29712/casualarticles-Fundamental-Strategic-Marketing-Mistakes-to-Avoid.html">Fundamental Strategic Marketing Mistakes to Avoid</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29712/casualarticles-Fundamental-Strategic-Marketing-Mistakes-to-Avoid.html]Fundamental Strategic Marketing Mistakes to Avoid[/url]
Related Articles:
Selling Yourself During The Interview
Post Office, Incredible Lady Postmaster
Bookmark it:
|