Casual Articles - Business

Estimating the Market for Construction Equipment Sales
Heavy construction equipments are required in all parts of the world. Their demand has increased all the more after the growing economy in the Indian sub-continent, Middle East, Far East and Oriental nations as well.Countries like China, Singapore, etc. are developing at an exponential rate in the area of infrastructure development. Chinese infrastructure has become so strong in the recent past that even the interior cities and remote areas are also well laid with clean broad roads, buildings, shopp

nally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT feature your single message in your marketing materials exactly as

The Holiday Party S-Word: Spouses
With the upcoming holidays, many office environments become more festive, filling up with good food and holiday cheer. But end-of-the-year celebrations can also bring headaches for management and human resource staff as they try to figure out what is the most appropriate way to acknowledge and celebrate the holidays. While it is hard to say if it qualifies as a trend, some companies are opting out of the big after-hours company celebrations. Rather, they organize a smaller celebration for staff during work

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.

Unique Selling Proposition

A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

It may be an inherent attribute of your product or service (it's the only blue widget available and blue is the color your ideal customers prefer) or it may be something you create. I created the USP for my business, 10stepmarketing.

There are many marketing training programs and educational products available. But there were none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

So I created my marketing training program (name and all) to fill this void in the marketplace. And it became my "created" USP. It didn't exist when I first started training 5 years ago — I created it and built my business around it.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

This is what you say about your business, product or service when you market. It is the one key idea or message you include in all of your marketing. It may be very closely related to your USP, but it may not be exactly the same.

You will determine your single message AFTER you determine your USP. Additionally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

How to Deal With Difficult Customers
“You mean I spend thousands of dollars in here, and I can’t return a defective tool?” The customer leaned across the counter.“Well, the tool isn’t really defective,” replied Luke, taking an adversarial stance.“So you’re calling me a liar?”The customer now had everyone’s attention in the sales counter area. His loud voice and aggressive manner caused some of the other customers to look at one another and roll their eyes as if to convey the silent message, Oh, one of those people.

business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

The Necessity Of Strategic Marketing
We find many companies that are expending resources trying to sell to the wrong markets against competitors who are way stronger than they are in the markets they are trying to sell into and lack of fundamental focus in this area as a result of not understanding their strategic marketing imperatives. We see companies that are selling the wrong products with the wrong people to the wrong customers and with strategic marketing planning work could fundamentally alter the odds and gain a much more solid footin

e none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

When Should You Fire a Cleaning Customer?
Years ago the phrase was coined, "The customer is always right." But this is not always a true statement, and keeping extremely demanding or troublesome customers may be biting into your profits. When you first started your cleaning business you were no doubt eager to get any paying customer you could get to sign on. But do you have customers whose phone calls you don't want to answer? Or are there cleaning clients on your list that are low profit, yet demanding and take up a lot of your time? Trimming the

the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

Seven Steps to Better Networking
If published statistics are accurate, employment agencies and search firms fill about 20% of all jobs in the US. Job boards fill anywhere between 2% and 8%. So how do the others get filled?Networking consistently fills more jobs than any other method. Yet people often don’t know how to network well or only act in crisis (I need a job now!) Networking when you don’t need a job will help you cultivate relationships that will help you find work.Here’s what to do.1. Develop an elevator spe

nally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

The idea will be communicated, but you will very likely use different words in your actual marketing materials. For 10stepmarketing, my single message is "If you can answer 10 questions, you can successfully market your business." (In my case, I turned my single message into a tagline because it was succinct, it communicated exactly what I wanted, and frankly, it just WORKED!)

Tagline

Your tagline is an actual line of marketing copy you write to sum up what you do, or what you want your prospects to know about your product or service, or a key benefit they will reap if they purchase. You will draw on your USP and your Single Message to help you craft your tagline.

This is the only one of all three (USP, Single Message, Tagline) your prospects will see exactly as you have written it in your marketing plan. As stated above, my tagline for 10stepmarketing came directly from my single message. This is not usually the case, but it just happened to work out that way.

You may have the same situation. Your USP or your Single Message may be so spot-on you choose to use it as your tagline. As long as your tagline communicates a customer-focused message that's great.

Always ask yourself the question "What's so great about that?" when you are thinking of putting a tagline or any other message or copy in front of your prospects. If "what's so great" is obvious, your copy or tagline is probably already very customer-focused.

If you can further drill down to a more specific customer benefit when asking this question, then you are still in business-owner "feature-land" and you will want to keep asking "What's so great about that?" until you can't drill down any further.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29694/casualarticles-Deciphering-Marketing-Lingo-Whats-the-Difference-between-a-USP-Single-Message-and-a-Tagline.html">Deciphering Marketing Lingo: What's the Difference between a USP, Single Message and a Tagline?</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/29694/casualarticles-Deciphering-Marketing-Lingo-Whats-the-Difference-between-a-USP-Single-Message-and-a-Tagline.html]Deciphering Marketing Lingo: What's the Difference between a USP, Single Message and a Tagline?[/url]

Your brand is the soul of your company. Don't leave it to your marketing department. The brand should pervade all aspects of your corporate culture. Learn how to make your brand come alive.

Entrepreneurial e-gnorance Part 1: Questions for the entrepreneur to be If you are an entrepreneur starting out, or have been around the block for some time but are yet to hit on the jackpot, you mig...

The internet proves to be beneficial in many ways than one. There is no need of running around doing shopping as all you need can be bought through online stores while sitting in your living room.

Tags

Links

Casual Articles - Deciphering Marketing Lingo: What's the Difference between a USP, Single Message and a Tagline?

Related Articles: