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Casual Articles - Beyond Fear And Greed: Emotions That Sell
Some of these challenges have been around since business began and others are new ones that are being faced as technology and the marketplace evolves. As a business owner, you need to be sure that you a
I can’t stress how many job sites that are out there that specialize. There are so many. Anything and everything. From, physicians, medical, hospital jobs online, American Association of Blood Banks, for
Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings:
Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the question – which, by the way, is only answered if you subscribe.
Vanity: Everyone wants to look good. Can your product or service make them more beautiful? But don’t stop there – vanity can sell more than just diet and beauty products. Verbal Advantage uses vanity (people will think you’re more intelligent) to sell vocabulary tapes. Will your product or service make your prospect look more successful? (Sometimes a higher cost can be a benefit.) How about the appeal of being “cool” or “hip”?
Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, the American Express Card is not for every
If you’re reading this article, I’m sure I don’t have to tell you that discrimination has become much more sneaky than in the past. No one comes out and say, “We’re not hiring you because you’re too old.
Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the question – which, by the way, is only answered if you subscribe.
Vanity: Everyone wants to look good. Can your product or service make them more beautiful? But don’t stop there – vanity can sell more than just diet and beauty products. Verbal Advantage uses vanity (people will think you’re more intelligent) to sell vocabulary tapes. Will your product or service make your prospect look more successful? (Sometimes a higher cost can be a benefit.) How about the appeal of being “cool” or “hip”?
Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, the American Express Card is not for ever
Gifts are an excellent way to build client and employee relationships. People love to be remembered and recognized, particularly when least expected. The surprise of a carefully-chosen gift can go a long
Vanity: Everyone wants to look good. Can your product or service make them more beautiful? But don’t stop there – vanity can sell more than just diet and beauty products. Verbal Advantage uses vanity (people will think you’re more intelligent) to sell vocabulary tapes. Will your product or service make your prospect look more successful? (Sometimes a higher cost can be a benefit.) How about the appeal of being “cool” or “hip”?
Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, the American Express Card is not for ever
What if all the illegal aliens disappeared tomorrow? Many industries would be severely hut we would assume? If Illegal Aliens all disappeared tomorrow would there be anyone to work in the fast food resta
Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, the American Express Card is not for ever
Research shows us that we are competing with and for our customer's time.The more knowledge you give them about your product, and the more entertained you can get them, the more you'll keep them
Step out of the Fear-and-Greed box in your next marketing communication. You may be amazed at the difference – not just in your ad, but in your response as well.
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