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Casual Articles - Marketing To Women
US Work Ethic Issues and Lack of serviceWell many of us are getting upset with the lack of service these days and no one cares and somehow we have all lowered our standards to the fact that getting good service is not to be expected, but rather a nice surprise if it ever does occur. Many great companies have derelicts, under achievers, cry babies, and people which could really careless and this is causing a rift between the best c
Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazin
For most of us the idea of a man being sexually harassed is a bit of a joke. After all most men are big enough and tough enough to take care of themselves. Lets face it if anyone should be worried about getting sexually in the workplace it is gorgeous girls like us. No so according to new research.New statistics show that more and more men are getting sexually harassed in the workplace. According to Web Wombat; sexual harassment of men
Fact #1: Fifty-nine percent of women “rarely” or “never” read a newspaper from beginning to the end, compared to 41% of men. The traditional advertising through newspaper ads or inserts certainly won’t help your marketing efforts if women are your targeted audience. However, they might read newsletters from child care establishments, yoga classes, or spas. If print advertising is a large portion of your advertising budget, think about getting a lot more targeted in the types of publications where you advertise.
Fact #2: Only half (51%) “frequently” watch a television program from start to finish, compared to 60% of men. Just 47% frequently listen to the radio for more than 30 minutes straight versus 62% of their male counterparts. There go those television and radio spots too. The only exception regarding radio spots, are the number of working women who listen to the radio all day at their jobs. Check with your local radio stations and find that station preferred by those women in your area.
Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazine
Think you have the speed, endurance, and know-how to fix what’s broken? Bet not. The smartest people in the world are those who can leave their ego at the door, and know when its wise to seek help.Since crashes are usually preventable, when is it a good time to seek professional assistance…before or after the disaster? Talk to local firehouse or police headquarters and they’ll chant the mantra, “Prevention rules.” Smarter
Fact #1: Fifty-nine percent of women “rarely” or “never” read a newspaper from beginning to the end, compared to 41% of men. The traditional advertising through newspaper ads or inserts certainly won’t help your marketing efforts if women are your targeted audience. However, they might read newsletters from child care establishments, yoga classes, or spas. If print advertising is a large portion of your advertising budget, think about getting a lot more targeted in the types of publications where you advertise.
Fact #2: Only half (51%) “frequently” watch a television program from start to finish, compared to 60% of men. Just 47% frequently listen to the radio for more than 30 minutes straight versus 62% of their male counterparts. There go those television and radio spots too. The only exception regarding radio spots, are the number of working women who listen to the radio all day at their jobs. Check with your local radio stations and find that station preferred by those women in your area.
Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazin
I have written a couple articles so far about the downfall of GM and Ford, although I have mostly focused on GM. GM announced today that they are going to offer some 113,000 hourly employees a severance package in the six figure range to leave and waive their rights to their healthcare benefits.If I were in the position of some of these workers I would have a difficult decision to make. You have to weigh the fact that you would possib
Fact #2: Only half (51%) “frequently” watch a television program from start to finish, compared to 60% of men. Just 47% frequently listen to the radio for more than 30 minutes straight versus 62% of their male counterparts. There go those television and radio spots too. The only exception regarding radio spots, are the number of working women who listen to the radio all day at their jobs. Check with your local radio stations and find that station preferred by those women in your area.
Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazin
Two important pre-reading notes: Before you chose to read or not read this article, let make two things clear. Everyone has Customers. Even if you work in an internal staff department in a large firm, you have Customers. They are the people you provide work to. And second, don’t be put off by the term Customer. Maybe you call them Clients, Students, Patients, or (heaven forbid!) Users. If one of those words works better for you, read th
Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazin
We have all heard of people losing their job for something they have said in an e-mail sent out from their company. But what happens when AOL lays off 5000 people because they want to give away free e-mail? All those people are being laid off because of e-mail too. Sometimes beeng laid off may not be all that bad and if you work at some companies it is actually a blessing in disguise, as it provides new opportunities and a chance to work in
Fact #3: Fifty-six percent of women surveyed rarely or never read a magazine from cover to cover, a percentage that, surprisingly, is nearly similar to their male counterparts (57%). Like newspaper advertising, consider choosing the magazines that are specifically targeted at women if you want to get your message across.
Fact #4: Women (mid-20s to mid-50’s) don’t have a lot of time available to absorb the information. So offering shorter chunks of information for women to digest likely will cut through the clutter. Adding pictures that capture the essence of your message will also grab their attention.
Fact #5: Women spend a significant amount of time thinking and caring for others. Marketers can tap into women by showing them how their products and services can help them take even better care of others, and themselves.
Fact #6: Women enjoy being invited to do something; to attend a special luncheon in honor of a local celebrity or non-profit agency; to have a sneak preview of next month's latest and greatest; to be given the chance to offer input into how you're doing. Invite more women to your location with a promise of something in return (a small offering, a gift, a surprise?) and you will build traffic.
Fact #7: According to Nielsen NetRatings, women now account for 52% of the 55 million Internet users at home (contrasted with 48% male). However, men spend 24% more time surfing the Internet than women. Therefore, you have to catch her and catch her fast. Research the sites like
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