Casual Articles - Business

Low Cost Franchise Opportunities
There are may franchise opportunities for people with small budgets. A low cost franchise does not necessarily mean a business with low income potential. Trawling through the franchise market, I have discovered that some of the best franchises only need a small initial outlay.In some cases it is possible to recover the entire franchise fee in the first year of trading. With many of these businesses, you do not need any premises as you can work from home. This greatly reduces over

nd money, and create the desired results a whole lot faster!

2. Focus on a SPECIFIC TARGET MARKET! If you remember nothing else from this article – remember this one thing – to be successful you must focus your marketing efforts!

3. Find a “HIVE OF HUNGRY PROSPECTS”! Hundreds of thousands of disinterested passers-by at the Penn Station can’t event compare to the power of a targeted email blast to 23,000 brides hunting for the best deal on their wedding gown. To quickly penetrate your niche find centers of influence and large networks of your potential clients and get your message in front of them. Self-Employment And Work Experience
For many years I managed a computer training centre. During those years I handled the financials, sales and marketing, human resources and anything else that required input. During this time I also on rare occasions and as an emergency, took over in reception answering the phones. This was not difficult and I did a fair job of it. Certainly never had any complaints! I abided by the easy principle of being friendly to people. I would hazard a guess that I would not be able to find employ

In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale.

Each team had to contact vendors, secure inventory, and most importantly, attract qualified prospects to generate the maximum profits. And here is the kicker – they had just 24 hours to do it.

1. Zeroed in on a specific strategy: give other bridal shops’ opportunity to sell their discontinued designs at drastically discounted prices.

2. Formulated a marketing plan: send 23,000 highly targeted email announcements to brides-to-be for a cost of $1,000

As a result of a clear and attractive offer Mosaic easily attracted local bridal shops eager to get rid of their discontinued lines.

Meanwhile Apex jumped right into chasing potential vendors and – without a clear and enticing marketing message - endured one rejection after another.

Discouraged, they almost gave up before stumbling onto a helpful local bridal shop owner who managed to point them in the “right direction”.

But just as they had no plan to attract vendors to their gown sale, Apex didn’t give any thought as to who their target market was and where they could easily and quickly find large groups of prospects.

Their marketing strategy of handing out fliers at Grand Central and Penn Station (in New York) was unfocused and unnecessarily tied up team members’ most precious asset – time.

Mosaic attracted a city-block-long line or eager-to-buy prospects and generated $12,788.94 in profits in one day! Apex brought in only a handful of buyers and a measly $1,060.47.

Wow! By following solid marketing principles Mosaic beat their opponents by generating almost 12 times as much profits as Apex. So what were their marketing secrets? Well, here they are:

1. THINK STRATIGICALLY! Before you get busy peddling make sure your boat is pointed in the right direction. Take time to formulate your strategy and outline a specific action plan and you’ll save a time, energy and money, and create the desired results a whole lot faster!

2. Focus on a SPECIFIC TARGET MARKET! If you remember nothing else from this article – remember this one thing – to be successful you must focus your marketing efforts!

Things Do Not Change - We Do
We live in a world of constant change, and even though the vast majority of these changes are for the better, change is still something that many people – and therefore many organisations – can find extremely difficult to deal with. Why is this, and what can be done to help people embrace change rather than fearing it?The nature of changeChange is all around us. Changes can be small or large, but the overall impression they create is of a world that is in a constant state