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Casual Articles - Finding Your Niche: What Do You Want To Be Known For?
People want experts: toot your horn and hook them on what you have to say.Experts will give advice freely but will not give away the farm in the process. Most experts like to share their knowledge with others. If you want to be an expert then the more information (that is, useful information) you provide, the more people will come back to your website. You need to have a hook that has them coming back for more. Ask them what they want, ask for feedback and then follow up on the feedback. Let them know you are listening to what they have to say. Print their rebuttals in your next newsletter. Have them use your BLOG. Always respond and keep the information up-to-date. They will tell everyone they know that th
Who can use these services?
You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners jus
If you haven’t already starting using the internet to assist you in the job search, then you are missing out on a huge employment trend. There are numerous reasons to take advantage of this powerful tool, the most important one being that employers are using the internet more than ever to find candidates. If recent internet usage studies are accurate, nearly 48% of businesses do at least some of their recruiting online. Not utilizing the internet in your job search means that you are flying under the radar for many potential job opportunities.The internet is useful for a number of job search-related activities including:-- Searching for Jobs Online-- Posting your Resume Online-- Networ
In all reality, you’re not limiting any profits at all! When playing horseshoes, you have one horseshoe with one stake. Try playing horseshoes with 5 stakes and one LARGE horseshoe – how successful do you think you’ll be then? My guess is not very. The same is true with marketing: the more stakes you’re trying to ‘ring’ the more difficult it is to accomplish that goal. By clarifying which stake you’re going after, your success rate is going to be that much higher; and because you’re targeting a specific group of people you can speak to them using their own words and make yourself an expert in their field!
Expertise = more business!
I know that personally, I would much rather do business with someone who caters directly to my needs. There are a million widgets out there; why would I buy a large red widget when I need a small green one? If I’m aware of the small green ones, I would definitely buy one! The same goes for your product/service. The more you know about your market, the more people of that market are going to want to buy from you!
Determining your Niche
Where do I find my target market?
Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.
Who can use these services?
You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners jus
Today with the internet you can find numerous work at home data entry jobs opportunities, all you need is to know how to search them. If you have some typist skills, then you can easily get some work at home data entry jobs, but you do not need to have typist skills for all data entry jobs.There are some employers who may want you to type an specific number of words per minute, but there are others who just want you to enter the data. In order to be successful with work at home data entry jobs you need to have a good eye for the details and you need also to have the ability to enter data correctly and quickly.If you are not sure of your typist skills, then you can take some continuing educati
In all reality, you’re not limiting any profits at all! When playing horseshoes, you have one horseshoe with one stake. Try playing horseshoes with 5 stakes and one LARGE horseshoe – how successful do you think you’ll be then? My guess is not very. The same is true with marketing: the more stakes you’re trying to ‘ring’ the more difficult it is to accomplish that goal. By clarifying which stake you’re going after, your success rate is going to be that much higher; and because you’re targeting a specific group of people you can speak to them using their own words and make yourself an expert in their field!
Expertise = more business!
I know that personally, I would much rather do business with someone who caters directly to my needs. There are a million widgets out there; why would I buy a large red widget when I need a small green one? If I’m aware of the small green ones, I would definitely buy one! The same goes for your product/service. The more you know about your market, the more people of that market are going to want to buy from you!
Determining your Niche
Where do I find my target market?
Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.
Who can use these services?
You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners jus
Attention college seniors: I am the voice of your not-so-distant future. I was once where you are now, sweating and worrying about my future, forced to answer the never-ending question from family and friends: "What are you going to do when you graduate?"The Onset of PanicI can relate. But you do not want sympathy; you want advice. The best advice I can give you is to relax. You do not have to figure out the rest of your life in the next six months. You have a lifetime to sketch out those dreaded career goals. In the meantime, take a job you can enjoy: teach in an under-served school system, try your luck in Hollywood, work your way across the world, or do as I did, and take to the s
Expertise = more business!
I know that personally, I would much rather do business with someone who caters directly to my needs. There are a million widgets out there; why would I buy a large red widget when I need a small green one? If I’m aware of the small green ones, I would definitely buy one! The same goes for your product/service. The more you know about your market, the more people of that market are going to want to buy from you!
Determining your Niche
Where do I find my target market?
Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.
Who can use these services?
You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners jus
Recently, I was interviewed by a business publication about business lunches and I added business breakfasts to the interview. The focus was on doing business at a business lunch or breakfast and tips about doing so. This article caused me to think about strategic business entertaining and what would be the appropriate venues for such entertaining.Business entertaining is expensive and time-consuming and warrants being very strategic and goal oriented beyond what the goals are for business breakfasts and lunches. It is good to know that one of the main purposes of the business entertaining is to make people feel good and to have a good time. It is critical to consider whether the event will emphasize and
Determining your Niche
Where do I find my target market?
Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.
Who can use these services?
You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners jus
Managing a business is not as simple as one might think it is. As a matter of fact, in order for your business to succeed, one must exert extra effort. Also, you must always monitor the current condition of your business. In order to know how well your business is doing is by monitoring the monetary flow of your business. When we say "monetary flow" or more known by many as "cash flow", it represents the entire gross sales and revenues. Also, you must always keep track of your net income or "net profit" so as to know how to enhance the performance of your business.One of the essential factors in making your business successful is by creating a financial scheme and periodically checking its status against cert
Who can use these services?
You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners just doesn’t count (The Small Business Administration (www.sba.gov) estimated there were 23.7 million small businesses in 2003). There may very well be more than one group of people who can use your services; but you must approach these groups one at a time for the most success out of your marketing dollar. Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characteristics.
Who exactly are you speaking to?
You must do some research (yes, the dreaded ‘r’ word) to figure out the demographics/psychographics of your ideal client. Who are they? Where do they live? How much money do they make annually? Where do they shop? What do they do in their spare time? Where do they congregate? The list goes on and on. You need to know as much about the specific types of people to whom you’re marketing. An easy and cost-effective method on the internet is finding discussion groups directed at those people, and listening very carefully. Knowing the exact demographics just isn’t enough – you must get into their heads and find out what makes them tick. When you know what makes them tick, you kno
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