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Casual Articles - Marketing Basics Aren't a Bad Thing
Around the world's coffee machines, talk about the culture of an organisation and its impact on performance wastes thousands of hours a day. We talk about the results that would be possible if the culture were just right; we complain where we see issues of organisational culture impacting performance.Talking is one thin
This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website.
The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he’s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to ma
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions for both, for example, creativity can be measured according to the number of ideas produced, the diversity of those ideas and the novel
Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don’t see any competitors at all, there may be a good reason for it.
Don’t think for one moment that your the first guy to think of using this particular medium to advertise. It is remotely possible you are but chances are slim you’d be the first person to pioneer this advertising path.
I think of this psychology much like the feeling one gets when passing a slot machine. Hmmm... no one else is playing this one, I think I'll give it a try, man oh man, it is calling my name. Even in the world of gambling, the smart players go where the machines are known to pay off more often.
A perfect example is motorcycle dealers. You will find that despite the competition, they tend to show up in the local "everything used for sale" paper. In Michigan, it's called the “Trade n Times”. This paper comes out every couple of weeks and lists everything from sewing machines to homes for sale including used motorcycles. Why do the dealers choose this paper? Because they know that most of their client base sell their used bikes here first while they begin to look for a new one. And the reality is, they wouldn’t keep paying the money to be in this paper if it didn't earn them a return on their investment.
One really exceptional strategy I use when looking to advertise in a new market is to actually call people advertising in it to see if it is working. Of course I look for someone in a non-competitive business and have discovered they are generally willing to help with an honest assessment. Often times this conversation puts us on the same level "from one entrepreneur to another" and opens up a networking opportunity for me as well.
This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website.
The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he’s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to mak
Medical claims billing is a growing industry that many people want to get into and take advantage of. There are a number of things to know when trying to get into medical claims billing and the first main lesson is to know that not everyone in the medical claims billing business is after your best interests. There are a lot o
I think of this psychology much like the feeling one gets when passing a slot machine. Hmmm... no one else is playing this one, I think I'll give it a try, man oh man, it is calling my name. Even in the world of gambling, the smart players go where the machines are known to pay off more often.
A perfect example is motorcycle dealers. You will find that despite the competition, they tend to show up in the local "everything used for sale" paper. In Michigan, it's called the “Trade n Times”. This paper comes out every couple of weeks and lists everything from sewing machines to homes for sale including used motorcycles. Why do the dealers choose this paper? Because they know that most of their client base sell their used bikes here first while they begin to look for a new one. And the reality is, they wouldn’t keep paying the money to be in this paper if it didn't earn them a return on their investment.
One really exceptional strategy I use when looking to advertise in a new market is to actually call people advertising in it to see if it is working. Of course I look for someone in a non-competitive business and have discovered they are generally willing to help with an honest assessment. Often times this conversation puts us on the same level "from one entrepreneur to another" and opens up a networking opportunity for me as well.
This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website.
The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he’s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to ma
Fund raising is not a simple and easy mission. It requires lots of time and effort plus the profits are most often unpredictable. However, with a good fund raising idea that works best for your organization or group cause, you will fulfil the organization’s desired goals and targets. School organizations often have the most
One really exceptional strategy I use when looking to advertise in a new market is to actually call people advertising in it to see if it is working. Of course I look for someone in a non-competitive business and have discovered they are generally willing to help with an honest assessment. Often times this conversation puts us on the same level "from one entrepreneur to another" and opens up a networking opportunity for me as well.
This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website.
The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he’s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to ma
Is anyone surprised that this is where I chose to begin my monthly newsletters? The concept of "You win with people" is the basic premise that I have built my entire management and leadership style around. The quote and original concept was presented to me in high school when I read a book of the same name written by the Ohio S
One really exceptional strategy I use when looking to advertise in a new market is to actually call people advertising in it to see if it is working. Of course I look for someone in a non-competitive business and have discovered they are generally willing to help with an honest assessment. Often times this conversation puts us on the same level "from one entrepreneur to another" and opens up a networking opportunity for me as well.
This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website.
The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he’s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to ma
Have you ever sat in front of your computer looking for a document – knowing it was there – the question is: “Where?” The answer gets amazingly complicated if the document is an attachment someone sent to you from someone else’s e-mail account!In addition to organizing the additional paper that results from our new tech
This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website.
The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he’s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to make some money try the waters elsewhere.
The Lone Wolf is Blind
by Lemonade Stand Simple Author & Small Business Coach Dan Nichols
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