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Casual Articles - Increase Sales With Travel Incentives
Wire electrical discharge machining is a method of cutting conductive materials with a traveling wire that separates material in a controlled manner. The wire used is electrically charged and actually arcs with the part to be cut.The purchase of a wire electrical discharge machining system is a heavy investment and it should be made only after all queries are answered. The initial queries regarding the wire electrical discharge machining are concerned with its working. The system uses a thin brass wire as an electrode. This is controlled on a computer and runs close to the part to be cut, without touching it. The small gap produces sparks of 10000 C that vaporize the small particles of the piece, as the wire moves.Simultaneously, the dielectric fluid flushes away the disintegrated particles, enabling the wire to advance further. The movements of the wire are operated with help of a computer program. The other query that comes up is concerned with the materials that can be cut using wire electrical discharge machining. The system works on the principle of electricity and virtually any conductive metal can be processed.It is advisable to confirm with the dealer if it is required to pay for special industrial tooling or fixtures, when using wire EDM to cut the pieces. Some enquire about the kind of tolerance that can be expected while using the wire electrical discharge machining.Similarly, queries do come up about
On a survey conducted by the Wirthlin Worldwide Research, a question “How did you spend your last cash reward?” was asked. The following results were gathered:
29% - Bills
18% - Don’t remember
15% - Never received cash
11% - Gifts for family
11% - Household items
11% - Savings
Though its value is concrete and while it could be used to purchase a lifestyle award, most likely cash will be charged against a pile of bills or deposited into a leaky checking account where it soon ceases to exist. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.” (Incentive Travel Fact Book)
In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection of merchandise and travel – related rewards. The group receiving lifestyle and travel rewards outperformed the monetary rewards group by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from cash compensation packages. The programs do not become an expected part of an employee’s income. Surveys by Incentive Federation show that organizations use incentive tra
Many people desire to work for themselves. They long for the many benefits that can come with business ownership. Yet those same people fail to take the time to really understand what it takes to be the owner your own business. Opening a dollar store is no different. There are some real benefits, but there are also some major costs associated with become self-employed. Even more important there are specific skills required to achieve success.If you are considering opening a dollar store take the time to understand exactly what will be involved in that decision. Seriously examine your strengths and weaknesses. Be sure that you are ready to undertake the dollar store ownership adventure.There are two very different skill sets that business owners must bring to their business. If you are opening a dollar store you will find that one of the two skills sets can be covered by others. You can hire employees or retain experts to help. The second skill set rarely gets properly covered if the entrepreneur doesn’t possess that skill set.Every business has a core requirement for strategic leadership. This works best if that strategic leadership is coming from the senior manager; in this case that is the owner who is opening a dollar store. It is difficult to manage a successful business without having the vision and strategic leadership skills to lead the business into the future.Most businesses are based on some type of tec
Vacation and travel incentives are one of the most powerful methods of attracting business, retaining profitable clientele, increasing profits, enhancing product awareness, improving employee productivity. Businesses that have used vacation travel incentives in their marketing and promotions have seen at least 30% increase in their sales on both sides of the buy and sell cycle. Companies of all sizes and virtually any type of retail, wholesale, manufacturing, internet, service, distributor or direct sales business will benefit from incentive travel programs.
Why use incentives?
Here are some compelling reasons why you should consider using incentives:
·Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a PNC Bank Corp. survey.
·Fewer than one in four American workers is working at full potential; half of all workers do no more than directly asked, and 75% of employees say they could be more effective in their jobs, according to the Public Agenda forum.
·70% of unhappy customers abandon vendors because of poor service, according to the Forum Corp.
·A 5% increase in customer retention can increase lifetime profits from a customer by 75%, according to the Loyalty Effect by Frederick Reichheld.
·‘Reward and retention efforts can produce big dollar returns.’ That’s what the Incentive Federation found in a 2003 survey asking hundreds of businesses using incentive travel promotions 'Does Incentive Travel Improve Sales Productivity and By How Much?'
What then can we conclude from these survey results?
The bottom line is loyal customers and productive employees are the foundation of a successful business. But to continuously retain and motivate people can be a difficult challenge. Vacation and travel incentives, a proven motivator, will achieve this purpose.
Do your incentives measure up?
Today’s business environment demands a new breed of incentive programs. Many companies have already discovered that standard incentives of just a few years ago just don’t cut it with the customers as well as the workers in our continuously changing economy. Your choice of incentives have to widely appeal to your clients’ and employees’ wants or desires in order to measure up and get results you are looking for.
Hundreds of promotional companies offer incentive programs that are designed to evoke an emotional response and motivate people to take a positive action. It’s obvious from industry surveys of companies using incentives that travel is the most widely appealing incentive where everyone wins. Your sales people will close more sales, your clients will enjoy an exciting vacation experience and your business will increase its profits.
Why use travel incentives?
-Travel is considered to be the most effective reward.
According to the result of an email survey conducted by CMI, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward. (Incentive Travel Fact Book)
“Cash bonuses are necessary but travel is a higher perceived reward,” says Verizon’s Porterfield.
Additionally, in a recent survey of American workers, 85% said they were motivated by vacation travel incentives.
-Nothing beats travel for long-term results.
In a 2003 Incentive Survey of Buying Practices conducted by the Incentive Federation, survey respondents believe that travel and merchandise awards are remembered longer than cash payments. Specifically, 69% strongly agree with this statement. (Copyright IPC)
Porterfield added, “When people spend their money, it’s gone. But the recognition that comes from our travel incentives lives on.”
-Travel has a universal appeal and high-perceived value.
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
-Travel is desirable.
Another question asked on the Wirthlin Worldwide Research 2003 survey was “Suppose your employer wanted to reward your work performance. What would you find most rewarding?”
88% - indicated a trip they plan and take with a companion to the destination of their choice
5% - indicated a trip planned for them and a companion of choice with their co-workers
5% - indicated a trip planned just for them and their co-workers
-Travel has a promotion value.
A more exciting and memorable program can be built with travel than you can with cash.
Do travel incentives work?
According to the 2003 Incentive Travel Facts survey, travel incentives increase sales by an average of 15%. In addition, half of the respondents reported that travel incentives meet 75% - 99% of their objectives. (Incentive Magazine)
Where can I use travel incentives for?
Sales Incentives - To increase sales
In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program’s conclusion, policy enrollments exceeded LifeUSA’s initial goal by 700%. There were 10,000 certificates issued and were more than twice what the company planned for. (Copyright IMA)
Employee Incentives - To motivate, retain and reward loyal and efficient employees
A small retail store in Maryland, Target Appliance, used travel incentives. “We introduced our first travel incentive for sales employees five years ago,” says President Daryl Gamerman, “and since then we’ve only lost staff due to retirement. I don’t ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.
Customer Loyalty Incentives - To build customer loyalty and trust
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%. While it’s impossible to measure precisely the role that the Frequent Builders Program played, “there is no doubt in mind that it helps to build customer loyalty,” says Loomis.
Referral Incentives - To develop contacts or promote referrals.
'Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico.' is one example of so many ways to use incentives to get those referrals every company needs.
Purchase Incentives - Increase cash flow and obtain money upfront.
'Pre-pay a one year service agreement, you will get a free 7 days and 6 nights resort condo accommodation in the destination of your choice.' is an example how incentives can be used to up sell.
Member Perks - Sell new accounts or member ships.
'Join our golf club now and we will send you and a companion to Las Vegas with airfare and hotel for free!' 'We will send you and a companion to a free vacation for 3 days/2 nights in over 30 destinations when you open a checking or savings account with us.'
Encourage responsiveness or trial of product or service.
'Send back our questionnaire, we will send you and a companion to Orlando near Disney with free hotel and airfare!'
'We will give you a free 3 day/2 night vacation to Orlando when you test drive our all new 2002 Honda Hybrid.'
Improve attendance
Create new markets
Foster teamwork
Build traffic
Set appointments
Business gifts
Consumer/User promotions
Cash vs. Travel Incentive?
Cash as a motivator is considered an unemotional award and widely over used. It seems that all human behavior stems from one of the brain’s two hemispheres: the left, which thinks in rational, linear terms; or the right, which operates in terms of images, emotions, and feelings. When companies offer money as a motivator, they are addressing performance issues from a rational, left-brain point of view. Tangible rewards, however, are often more motivating because they appeal to the right brain eliciting images. (Copyright IMA)
On a survey conducted by the Wirthlin Worldwide Research, a question “How did you spend your last cash reward?” was asked. The following results were gathered:
29% - Bills
18% - Don’t remember
15% - Never received cash
11% - Gifts for family
11% - Household items
11% - Savings
Though its value is concrete and while it could be used to purchase a lifestyle award, most likely cash will be charged against a pile of bills or deposited into a leaky checking account where it soon ceases to exist. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.” (Incentive Travel Fact Book)
In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection of merchandise and travel – related rewards. The group receiving lifestyle and travel rewards outperformed the monetary rewards group by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from cash compensation packages. The programs do not become an expected part of an employee’s income. Surveys by Incentive Federation show that organizations use incentive trav
At my last part time job, I discovered quickly that not only was I expected to do my work, but also that of the coworker from the shift before me. It wasn't written into my contract, nor was it ever actually expressed in this fashion, but it was something that infuriated me as it persisted. It started with little things; being asked to "finish" mopping that had never even started, bring supplies up from downstairs that she knew where to find and had not shown me, organizing and other upkeep efforts that, while either of us could handle them, would have been nice to have finished, or at least started, before her shift ended. In the daily log book she would complain of trials and tribulations with materials and customers, even on slow days, and would leave even simple tasks undone. While her external demeanor was sweet and perhaps so much as ineffectual, her attitude was ultimately one of the factors that helped me decide to leave. I learned a lot about what I will and won't tolerate from employers and other coworkers in the future though, and that is worth more than a paycheck to me.A few of the things that I've learned about along the way:*Don't bend over backwards to impress anyone in your first few weeks at a new job. Odd as this sounds, it will set you up for a ridiculously high standard of performance from the job. Do exactly as you are asked to do, and don't overextend yourself. Demonstrate your ability to allot y
What then can we conclude from these survey results?
The bottom line is loyal customers and productive employees are the foundation of a successful business. But to continuously retain and motivate people can be a difficult challenge. Vacation and travel incentives, a proven motivator, will achieve this purpose.
Do your incentives measure up?
Today’s business environment demands a new breed of incentive programs. Many companies have already discovered that standard incentives of just a few years ago just don’t cut it with the customers as well as the workers in our continuously changing economy. Your choice of incentives have to widely appeal to your clients’ and employees’ wants or desires in order to measure up and get results you are looking for.
Hundreds of promotional companies offer incentive programs that are designed to evoke an emotional response and motivate people to take a positive action. It’s obvious from industry surveys of companies using incentives that travel is the most widely appealing incentive where everyone wins. Your sales people will close more sales, your clients will enjoy an exciting vacation experience and your business will increase its profits.
Why use travel incentives?
-Travel is considered to be the most effective reward.
According to the result of an email survey conducted by CMI, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward. (Incentive Travel Fact Book)
“Cash bonuses are necessary but travel is a higher perceived reward,” says Verizon’s Porterfield.
Additionally, in a recent survey of American workers, 85% said they were motivated by vacation travel incentives.
-Nothing beats travel for long-term results.
In a 2003 Incentive Survey of Buying Practices conducted by the Incentive Federation, survey respondents believe that travel and merchandise awards are remembered longer than cash payments. Specifically, 69% strongly agree with this statement. (Copyright IPC)
Porterfield added, “When people spend their money, it’s gone. But the recognition that comes from our travel incentives lives on.”
-Travel has a universal appeal and high-perceived value.
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
-Travel is desirable.
Another question asked on the Wirthlin Worldwide Research 2003 survey was “Suppose your employer wanted to reward your work performance. What would you find most rewarding?”
88% - indicated a trip they plan and take with a companion to the destination of their choice
5% - indicated a trip planned for them and a companion of choice with their co-workers
5% - indicated a trip planned just for them and their co-workers
-Travel has a promotion value.
A more exciting and memorable program can be built with travel than you can with cash.
Do travel incentives work?
According to the 2003 Incentive Travel Facts survey, travel incentives increase sales by an average of 15%. In addition, half of the respondents reported that travel incentives meet 75% - 99% of their objectives. (Incentive Magazine)
Where can I use travel incentives for?
Sales Incentives - To increase sales
In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program’s conclusion, policy enrollments exceeded LifeUSA’s initial goal by 700%. There were 10,000 certificates issued and were more than twice what the company planned for. (Copyright IMA)
Employee Incentives - To motivate, retain and reward loyal and efficient employees
A small retail store in Maryland, Target Appliance, used travel incentives. “We introduced our first travel incentive for sales employees five years ago,” says President Daryl Gamerman, “and since then we’ve only lost staff due to retirement. I don’t ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.
Customer Loyalty Incentives - To build customer loyalty and trust
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%. While it’s impossible to measure precisely the role that the Frequent Builders Program played, “there is no doubt in mind that it helps to build customer loyalty,” says Loomis.
Referral Incentives - To develop contacts or promote referrals.
'Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico.' is one example of so many ways to use incentives to get those referrals every company needs.
Purchase Incentives - Increase cash flow and obtain money upfront.
'Pre-pay a one year service agreement, you will get a free 7 days and 6 nights resort condo accommodation in the destination of your choice.' is an example how incentives can be used to up sell.
Member Perks - Sell new accounts or member ships.
'Join our golf club now and we will send you and a companion to Las Vegas with airfare and hotel for free!' 'We will send you and a companion to a free vacation for 3 days/2 nights in over 30 destinations when you open a checking or savings account with us.'
Encourage responsiveness or trial of product or service.
'Send back our questionnaire, we will send you and a companion to Orlando near Disney with free hotel and airfare!'
'We will give you a free 3 day/2 night vacation to Orlando when you test drive our all new 2002 Honda Hybrid.'
Improve attendance
Create new markets
Foster teamwork
Build traffic
Set appointments
Business gifts
Consumer/User promotions
Cash vs. Travel Incentive?
Cash as a motivator is considered an unemotional award and widely over used. It seems that all human behavior stems from one of the brain’s two hemispheres: the left, which thinks in rational, linear terms; or the right, which operates in terms of images, emotions, and feelings. When companies offer money as a motivator, they are addressing performance issues from a rational, left-brain point of view. Tangible rewards, however, are often more motivating because they appeal to the right brain eliciting images. (Copyright IMA)
On a survey conducted by the Wirthlin Worldwide Research, a question “How did you spend your last cash reward?” was asked. The following results were gathered:
29% - Bills
18% - Don’t remember
15% - Never received cash
11% - Gifts for family
11% - Household items
11% - Savings
Though its value is concrete and while it could be used to purchase a lifestyle award, most likely cash will be charged against a pile of bills or deposited into a leaky checking account where it soon ceases to exist. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.” (Incentive Travel Fact Book)
In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection of merchandise and travel – related rewards. The group receiving lifestyle and travel rewards outperformed the monetary rewards group by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from cash compensation packages. The programs do not become an expected part of an employee’s income. Surveys by Incentive Federation show that organizations use incentive tra
Of course, giving away promotional items is a must at any trade show booth. Giving away and receiving cool products are part of the experience of attending and participating in the event. You’re there to network and build contacts by interacting with your prospective customers. Giving them useful, valuable, and interesting items helps them to remember your business.Beyond this simple reason, there are countless others that promotionals help you with as well. Products generate traffic toward your booth. People look for the most interesting gifts. They notice the items that other attendees carry. When you offer something unique, people will flock to your space to receive what you are donating. This equals opportunities for introduction, explanation of your company, and the beginning of new client relationships. These products also assist in the establishment of customer goodwill and loyalty regarding your company. Some gifts are appreciated more than others, and putting a little extra thought and care into one can create a connection between your potential clients and you.Yes, it’s true. Some items work better than others do. However, the approach does not have to entail lots of expense. Staying with a general theme or tying into your business’ message or slogan can be done easily by selecting a simple gift but planning the packaging, colors, or text effectively. There is no one perfect item to hand out.Tap int
Porterfield added, “When people spend their money, it’s gone. But the recognition that comes from our travel incentives lives on.”
-Travel has a universal appeal and high-perceived value.
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
-Travel is desirable.
Another question asked on the Wirthlin Worldwide Research 2003 survey was “Suppose your employer wanted to reward your work performance. What would you find most rewarding?”
88% - indicated a trip they plan and take with a companion to the destination of their choice
5% - indicated a trip planned for them and a companion of choice with their co-workers
5% - indicated a trip planned just for them and their co-workers
-Travel has a promotion value.
A more exciting and memorable program can be built with travel than you can with cash.
Do travel incentives work?
According to the 2003 Incentive Travel Facts survey, travel incentives increase sales by an average of 15%. In addition, half of the respondents reported that travel incentives meet 75% - 99% of their objectives. (Incentive Magazine)
Where can I use travel incentives for?
Sales Incentives - To increase sales
In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program’s conclusion, policy enrollments exceeded LifeUSA’s initial goal by 700%. There were 10,000 certificates issued and were more than twice what the company planned for. (Copyright IMA)
Employee Incentives - To motivate, retain and reward loyal and efficient employees
A small retail store in Maryland, Target Appliance, used travel incentives. “We introduced our first travel incentive for sales employees five years ago,” says President Daryl Gamerman, “and since then we’ve only lost staff due to retirement. I don’t ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.
Customer Loyalty Incentives - To build customer loyalty and trust
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%. While it’s impossible to measure precisely the role that the Frequent Builders Program played, “there is no doubt in mind that it helps to build customer loyalty,” says Loomis.
Referral Incentives - To develop contacts or promote referrals.
'Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico.' is one example of so many ways to use incentives to get those referrals every company needs.
Purchase Incentives - Increase cash flow and obtain money upfront.
'Pre-pay a one year service agreement, you will get a free 7 days and 6 nights resort condo accommodation in the destination of your choice.' is an example how incentives can be used to up sell.
Member Perks - Sell new accounts or member ships.
'Join our golf club now and we will send you and a companion to Las Vegas with airfare and hotel for free!' 'We will send you and a companion to a free vacation for 3 days/2 nights in over 30 destinations when you open a checking or savings account with us.'
Encourage responsiveness or trial of product or service.
'Send back our questionnaire, we will send you and a companion to Orlando near Disney with free hotel and airfare!'
'We will give you a free 3 day/2 night vacation to Orlando when you test drive our all new 2002 Honda Hybrid.'
Improve attendance
Create new markets
Foster teamwork
Build traffic
Set appointments
Business gifts
Consumer/User promotions
Cash vs. Travel Incentive?
Cash as a motivator is considered an unemotional award and widely over used. It seems that all human behavior stems from one of the brain’s two hemispheres: the left, which thinks in rational, linear terms; or the right, which operates in terms of images, emotions, and feelings. When companies offer money as a motivator, they are addressing performance issues from a rational, left-brain point of view. Tangible rewards, however, are often more motivating because they appeal to the right brain eliciting images. (Copyright IMA)
On a survey conducted by the Wirthlin Worldwide Research, a question “How did you spend your last cash reward?” was asked. The following results were gathered:
29% - Bills
18% - Don’t remember
15% - Never received cash
11% - Gifts for family
11% - Household items
11% - Savings
Though its value is concrete and while it could be used to purchase a lifestyle award, most likely cash will be charged against a pile of bills or deposited into a leaky checking account where it soon ceases to exist. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.” (Incentive Travel Fact Book)
In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection of merchandise and travel – related rewards. The group receiving lifestyle and travel rewards outperformed the monetary rewards group by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from cash compensation packages. The programs do not become an expected part of an employee’s income. Surveys by Incentive Federation show that organizations use incentive tra
The author has spend years training supervisors, generally in manufacturing. With whatever curriculum he used he would add a chapter on adult learning theory. With this as a framework, he believed that trainees are far more receptive to the training as they have some understanding of why and how the program is constructed to benefit there growth. Very rarely do training facilitators take the time to explain the basics of adult learning to class participants. Indeed, if he has limited facilitator experience the facilitator may not even know the basics of adult learning himself.The Supervisor: A Key PositionFrom the outset you need to know that there is no other job more important than that of supervisor. It is the supervisor who helps staff work at their optimal levels. It is also the supervisor that helps make management’s work smoother and more trouble-free than it would otherwise be. But developing the necessary skills to be successful in this pivotal position is a real challenge and does not just happen because the new supervisor used to be a first rate tradesman!The new supervisor probably has the potential to be an excellent supervisor otherwise his boss would not have appointed him. But it is too much to expect you to “pick up the supervisory skills on the job.” This is why the boss normally provides supervisory training. When and if this occurs, the new supervisor owes it to himself, his boss and the training fa
Customer Loyalty Incentives - To build customer loyalty and trust
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%. While it’s impossible to measure precisely the role that the Frequent Builders Program played, “there is no doubt in mind that it helps to build customer loyalty,” says Loomis.
Referral Incentives - To develop contacts or promote referrals.
'Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico.' is one example of so many ways to use incentives to get those referrals every company needs.
Purchase Incentives - Increase cash flow and obtain money upfront.
'Pre-pay a one year service agreement, you will get a free 7 days and 6 nights resort condo accommodation in the destination of your choice.' is an example how incentives can be used to up sell.
Member Perks - Sell new accounts or member ships.
'Join our golf club now and we will send you and a companion to Las Vegas with airfare and hotel for free!' 'We will send you and a companion to a free vacation for 3 days/2 nights in over 30 destinations when you open a checking or savings account with us.'
Encourage responsiveness or trial of product or service.
'Send back our questionnaire, we will send you and a companion to Orlando near Disney with free hotel and airfare!'
'We will give you a free 3 day/2 night vacation to Orlando when you test drive our all new 2002 Honda Hybrid.'
Improve attendance
Create new markets
Foster teamwork
Build traffic
Set appointments
Business gifts
Consumer/User promotions
Cash vs. Travel Incentive?
Cash as a motivator is considered an unemotional award and widely over used. It seems that all human behavior stems from one of the brain’s two hemispheres: the left, which thinks in rational, linear terms; or the right, which operates in terms of images, emotions, and feelings. When companies offer money as a motivator, they are addressing performance issues from a rational, left-brain point of view. Tangible rewards, however, are often more motivating because they appeal to the right brain eliciting images. (Copyright IMA)
On a survey conducted by the Wirthlin Worldwide Research, a question “How did you spend your last cash reward?” was asked. The following results were gathered:
29% - Bills
18% - Don’t remember
15% - Never received cash
11% - Gifts for family
11% - Household items
11% - Savings
Though its value is concrete and while it could be used to purchase a lifestyle award, most likely cash will be charged against a pile of bills or deposited into a leaky checking account where it soon ceases to exist. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.” (Incentive Travel Fact Book)
In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection of merchandise and travel – related rewards. The group receiving lifestyle and travel rewards outperformed the monetary rewards group by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from cash compensation packages. The programs do not become an expected part of an employee’s income. Surveys by Incentive Federation show that organizations use incentive tra
In a recent article in the Performance Improvement journal, William Liccione presents a model that estimates a person's motivation to accomplish their assigned goals based on the relationship between factors like goal commitment, instrumentality to attain the goal, expectancy of receiving compensation, the value of the compensation and the fairness relative to compensation given to others.This article inspired me to think about the relationship of motivation to accountability, a word that is bandied around a lot in workplaces today, without much practical discussion about exactly what it means nor exactly how to get it. In essence, it's the pointy end of responsibility - that when you are responsible for getting something done, you will need to show account (show a count?) of having gotten it done, or bear the consequences of not.So if we want more accountability, what are the things we need to pay attention to?Ingredient #1: Clear, clear, clear goalsWhat exactly is the person accountable for? How similar is the vision in your head to the vision in their head about what it looks like when their goals are attained? Get rid of ambiguity, inert language, all-encompassing broadness and keep the number of goals manageable (e.g. 3 to 7 priority goals per person).Ingredient #2: Personal interest in pursuing those goalsDoes the person care about the goals? What's in it for them? You know how hard it is to a
On a survey conducted by the Wirthlin Worldwide Research, a question “How did you spend your last cash reward?” was asked. The following results were gathered:
29% - Bills
18% - Don’t remember
15% - Never received cash
11% - Gifts for family
11% - Household items
11% - Savings
Though its value is concrete and while it could be used to purchase a lifestyle award, most likely cash will be charged against a pile of bills or deposited into a leaky checking account where it soon ceases to exist. And with the demise of the cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight into people’s pockets, and they need it to supplement their salary, but our trips give us the competitive edge. They’re a big part of how we motivate the salesperson at the dealership that has the opportunity to sell more than one product.” (Incentive Travel Fact Book)
In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve sales of tires. Two groups were formed; one was offered monetary rewards, and the other an equivalently priced selection of merchandise and travel – related rewards. The group receiving lifestyle and travel rewards outperformed the monetary rewards group by nearly 50%. This was the first documented evidence that cash, as a motivator, is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from cash compensation packages. The programs do not become an expected part of an employee’s income. Surveys by Incentive Federation show that organizations use incentive travel because it creates lasting memories for the participants and generates positive buzz throughout the organization. Because they do not have an impact on compensation, it’s easier to use incentives as needed without creating the impression that people are getting pay cuts when no program is in gear. (Copyright IPC)
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