Tags |
|
|
Links |
|
|
Casual Articles - Sell More Online By Offering a Big Fat BONUS!
Business is slow, you are not doing as well as you hoped, want to build your business very quickly? Yup we all do. Have you thought about over delivering? Give your customers more that they thought they were getting, offer them a better deal, great service and see what happens?What about my profit I hear you say. Well profit is money in minus costs of providing your sales. Well if you get more sales and manage your costs then your profit is going up as well. Think of the ripple effect when you throw a stone into a lake – it spreads out. So treat your customers well and they will not only come back but they will bring their friends and acquaintances as well. Put your compa
5. Action Guide
Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)
6. Audio Class
Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory
Toiling away at our daily grind, we dream of running away to Hawaii or the South Pacific where we can lie on the beach and do absolutely nothing.Some of us are lucky enough to take a vacation there and temporarily cut ourselves off from the world of responsibilities and demands and worries. We breathe easier, sleep deeper, eat more heartily. It is truly paradise.It's wonderful because we have a life waiting to be reclaimed when we step off the plane. Our job is waiting for us and we go back to work with renewed energy and zest from our long overdue break.It is like the first few days of unemployment, that honeymoon period when we find ourselves with extra time on our h
As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Often the bonus is worth even more than the featured product itself. You know what I mean... they're selling you a little vegetable chopper, but they also throw in a blender, toaster, and coffeemaker!
Why do they do this? Because it makes the offer completely irresistible. The prospect thinks, "Jeez, I'd be crazy not to buy this right now!"
The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to.
Here are 7 ideas to get you started offering a bonus ASAP:
1. Special Report
Think of some information that relates to what you're offering that would be very helpful for the customer. Exciting titles with numbers are shown to work best, like "31 Easy and Fast Ways to Get More Clients" or "5 Mistakes Most Families Make When Choosing a Puppy." Write it in Microsoft Word, format it so it looks nice, and then use Adobe Acrobat to save it as a PDF file for easy downloading. (Be sure to promote your business and website in there too - remember it may get passed around.)
2. Resource List
Compile a list of your personally recommended resources, websites, books, and vendors that are related to your product or service. You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access. Example: One bonus that comes with my Boost Business With Your Own Ezine system is the "Ezine Queen Private Resource Library." It's simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.
3. Checklist
Are there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy for them.
4. Collection of Articles
Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your "Top 10" or "Best of" collection?
5. Action Guide
Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)
6. Audio Class
Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory
This is when I realized it is a whole new level of marketing for any type of business out there, from the local business to the large national corporation.The lessons we learned included, but were not limited to:What our clients would like to see available on the marketplace,Our competitor's image and how they communicate with their clients,Our place in the Industry,and, Potential lucrative alliances with other industry players.What our clients would like to see in the marketplace:We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our pote
The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to.
Here are 7 ideas to get you started offering a bonus ASAP:
1. Special Report
Think of some information that relates to what you're offering that would be very helpful for the customer. Exciting titles with numbers are shown to work best, like "31 Easy and Fast Ways to Get More Clients" or "5 Mistakes Most Families Make When Choosing a Puppy." Write it in Microsoft Word, format it so it looks nice, and then use Adobe Acrobat to save it as a PDF file for easy downloading. (Be sure to promote your business and website in there too - remember it may get passed around.)
2. Resource List
Compile a list of your personally recommended resources, websites, books, and vendors that are related to your product or service. You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access. Example: One bonus that comes with my Boost Business With Your Own Ezine system is the "Ezine Queen Private Resource Library." It's simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.
3. Checklist
Are there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy for them.
4. Collection of Articles
Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your "Top 10" or "Best of" collection?
5. Action Guide
Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)
6. Audio Class
Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory
My wife and I recently had our second baby, and like all expectant parents we had to go through the often difficult process of picking a name. Choosing a name is one of the first big decisions you make for your child and it can have a large impact on their future. Anyone familiar with the 1980s movie The Sure Thing remembers the diatribe of John Cusack’s character in which he expresses his disgust for the name “Elliot” who will grow up to be “a fat kid with glasses who eats paste.” He then goes on to explain that “You gotta give him a real name. Give him a name! Like Nick….Nick’s a real name! Nick’s your buddy. Nick’s the kinda guy you can trust.”Choosing a name for your co
2. Resource List
Compile a list of your personally recommended resources, websites, books, and vendors that are related to your product or service. You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access. Example: One bonus that comes with my Boost Business With Your Own Ezine system is the "Ezine Queen Private Resource Library." It's simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.
3. Checklist
Are there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy for them.
4. Collection of Articles
Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your "Top 10" or "Best of" collection?
5. Action Guide
Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)
6. Audio Class
Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory
What do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle
3. Checklist
Are there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy for them.
4. Collection of Articles
Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your "Top 10" or "Best of" collection?
5. Action Guide
Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)
6. Audio Class
Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory
Have you ever wondered what it would be like to quit that 9 to 5 and work from home? Try, it may be easier than you think!Everybody has something that they are good at or know a lot about, this is called your niche.“Niche - a position particularly well suited to the person who occupies it”.(Source http://en.wikipedia.org/wiki/Niche)So what could be your niche?Maybe you are a good organizer. Working parents are finding it increasingly difficult to spend time at home; let alone organize a party for their child. Become a children's party planner. Do some research in your area, the local children's indoor play areas, pa
5. Action Guide
Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.)
6. Audio Class
Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory teleclass or do live speeches, you can simply record that. Offer it online as an MP3 download, or even better, let people listen right from the website. (You can see exactly how I set mine up here.)
7. Consultation With You
A consultation is a great bonus to offer, for several reasons. First, it lets you get to know your customers better and hear the questions they ask and issues they face. This will help you further improve your products and services to offer what they want. Second, it's a great opportunity to upsell these folks to a higher-priced program at the end of the call. For example, if they enjoyed the advice you provided on the call, they may be interested in your six-month coaching program. Don't fear that everyone who buys your product will actually take advantage of your free consultation - they won't. When I got started, I offered a free 30-minute consultation to all purchasers of my Boost Business ... system. I estimate that less than 20% of the people who bought it actually scheduled a call with me.
Digital or Physical?
I'm a big fan of digital bonuses because they cost nothing to create and there's no packaging or shipping involved. But of course you can also go with physical bonuses, especially if you're already shipping the main product to the customer anyway. My Boost Business... system is a physical package that we ship, so we add in a 2-CD program that teaches people how to get more sales from their ezine. It's simply a recording of a great teleseminar I did about two years ago.
If you're offering printed material as a bonus, don't go crazy spending a ton of money making it look great. "Good" is okay! A simple report that you have printed and bound cheaply at a copy shop is fine. Remember that people are paying you for the information you provide.
What's most important is the cover -- even if you only produce a digital report or audio product, having a graphic of it will help increase your response and make you look more professional. I use and recommend Killer Covers.
Give Your Bottom Line a Bonus This Month
So get YOUR bonuses in gear! Make a note of how your sales have been so far, and then add some bonuses and watch the numbers rise.
© 2005 Alexandria K. Brown
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29625/casualarticles-Sell-More-Online-By-Offering-a-Big-Fat-BONUS.html">Sell More Online By Offering a Big Fat BONUS!</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29625/casualarticles-Sell-More-Online-By-Offering-a-Big-Fat-BONUS.html]Sell More Online By Offering a Big Fat BONUS![/url]
Related Articles:
Need A New Job? Try Search Engine Optimization
Increasing Job Satisfaction - 3 Steps to a Happier Work Life
Business Growth and the Peter Principle
Bookmark it:
|