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Casual Articles - Do You Make These 5 Common Marketing Mistakes?
Do you have a job at a Fortune 500 Company? Do you feel safe that you will not lose your job? Are you certain that your pension cannot be raided and you will be able to retire on-time with the full-benefits package that you were promised? What if I told you that many of the greatest American Corporations of the present period were laying off tens of thousands of people as we speak? Would you still feel safe?Perhaps you work for a regional large corpor
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never
Definition: A shelf company is a company which has been created but has ceased trading. Its memorandum and articles can be bought 'off the shelf'. source: ANZ Bank Financial DictionaryBack in the 'good old days', it took quite a while to create (or incorporate) a company. Yet, people often needed a new company ASAP, so providers of company registration services would pre-create companies and have them 'sitting on the s
Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and that’s all a part of marketing.
Advertising is often the most common way this is achieved – after all, many people think that advertising is marketing, and it’s not – it’s just one part of it.
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adverts are a sheer waste of money because they don’t direct the reader, viewer or listener toward any intelligent action or buying decision. More over they immediately cause the prospect to say things like “yeah, sure!”, or “so what!”
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, convenient hours or a combination of things. Think about what it is that sets your business apart from the rest and then make your USP the engine that drives all your marketing and advertising efforts.
The next time you see your competitor’s adverts; see if you can identify their USP. Take note: if you can’t identify your own USP, you can be certain your customers can’t either!
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never k
There are more and more individuals who are striving to make their own business out of nothing. People want to have something to call their own. They want to start from the bottom and work their way to the top without having to deal with the boss. For many people, this is a way of life. For others, they can only dream of owning their own business. In the world we live in, there are hundreds of thousands of companies. Hundreds more will be started tomorrow. B
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adverts are a sheer waste of money because they don’t direct the reader, viewer or listener toward any intelligent action or buying decision. More over they immediately cause the prospect to say things like “yeah, sure!”, or “so what!”
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, convenient hours or a combination of things. Think about what it is that sets your business apart from the rest and then make your USP the engine that drives all your marketing and advertising efforts.
The next time you see your competitor’s adverts; see if you can identify their USP. Take note: if you can’t identify your own USP, you can be certain your customers can’t either!
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never
Binding machines are used for fastening loose pages, plastic covers, or fabric layers together using plastic or metal wires. Binding machine lubrication must be done frequently, even if the operator's manual does not indicate the need to lubricate every point.Binding machine lubrication must be applied to all parts of the machine that are in motion. Each point must be lubricated with a small drop of oil. Binding machine lubrication should be applied a
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, convenient hours or a combination of things. Think about what it is that sets your business apart from the rest and then make your USP the engine that drives all your marketing and advertising efforts.
The next time you see your competitor’s adverts; see if you can identify their USP. Take note: if you can’t identify your own USP, you can be certain your customers can’t either!
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never
If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, convenient hours or a combination of things. Think about what it is that sets your business apart from the rest and then make your USP the engine that drives all your marketing and advertising efforts.
The next time you see your competitor’s adverts; see if you can identify their USP. Take note: if you can’t identify your own USP, you can be certain your customers can’t either!
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never
HR – Process in RetailingHuman resource being the key element in retailing, who is acting as an interface between the consumer and the retailer, if the retailer is distribution point of the product sold in his store, the employee blends and delivers products with a smile contributing excellence in customer service in the store. This categorically makes a difference in shoppers visiting a store. At many cases the consumers visit a retail store which pr
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never know what the market wants, or what it will pay. You’re just guessing – which can be financially disastrous.
Marketing is a process not an outcome. Eliminate these 5 marketing mistakes from your business and you’ll see positive results – guaranteed!
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