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Casual Articles - Increase Your Sales By Following-Up
But a lot of the awkwardness in performance appraisal meetings can be eliminated by following some simple suggestions. Here are a couple of tips that will help put both players at ease. (In Part 2 of this article, I’ll provide some additional suggestions.)Gather Your Appraisal Information and Materials in AdvanceThe most important item you need to have is a copy of the individual’s performance appraisal. That’s obvious. But that’s not all. At the beginning of the year you and the individual probably had a performance planning meeting. Ideally, the individual would have taken notes on a blank copy of the appraisal form and
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the be
Let's be straight up honest for a moment....success can really suck. Not all success, of course. Just the kind that sneaks up behind and knocks you down. The wading-through-the-swamp-wrestling-alligators kind of success that leaves you panting, breathless, staring deep into the gator's mouth.How does success go so terribly wrong? And could it happen to you? Oh yeah. It's as simple as having a great idea, promoting it, and discovering that you are utterly unprepared for the impact your business idea will have on the world.It started about 18 months ago, when our company was just me and my business partner, two bright guys w
One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. There is never any follow-up after the sale. Customers often feel neglected. They feel that the company doesn’t appreciate their business so they will give it to another company that does.
In order for your business to maximize its profits, you have to realize the immense potential value of each customer. And it begins when the first sale is made. Each customer is a potential repeat customer and potential referral source leading to other customers.
So the follow-up begins with a thank-you note or card sent out within 24 hours after their purchase. If they have purchased from your web site, within minutes after their purchase. When's the last time a business thanked you for being a customer?
Your follow-up must continue on a regular, using a variety of the many follow-up opportunities that are available to you. And the variety of effective follow-up opportunities that you have available to you, is a limitless as your imagination. Here are ten ideas to help get you started:
1. A preferred customer show
2. A birthday card
3. A special sale for preferred customers
4. A newsletter
5. A personal letter with facts of interest plus a special offer.
6. A personal telephone call follow-up.
7. A holiday card.
8. A contest or sweepstakes.
9. A special thank you card on the anniversary of when they became a customer.
10. A special report, book, or e-book for customers only.
Marketing studies have shown that it costs a business six times more to sell something to a prospect than to sell the same thing to current customer. So, your goal should be to develop a long-term relationship with every customer or client. Long lasting relationships with your customers or clients will yield a wealth of benefits for your business.
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the bes
We all know the importance of training and developing our staff. It keeps team members motivated, generating increased productivity. They eagerly use their skills to the benefit of the business. So why is it that we continue to take short-cuts with training?There are a couple of reasons. First, some fear training their employees. They don’t want to spend big money to train workers, only to see them quit and use their new skills to benefit a competitor.In Stephen R. Covey book, The Speed of Trust, there is a quote from an unidentified CEO. Someone asked him, “What if you train everyone and they all leave?” He respon
So the follow-up begins with a thank-you note or card sent out within 24 hours after their purchase. If they have purchased from your web site, within minutes after their purchase. When's the last time a business thanked you for being a customer?
Your follow-up must continue on a regular, using a variety of the many follow-up opportunities that are available to you. And the variety of effective follow-up opportunities that you have available to you, is a limitless as your imagination. Here are ten ideas to help get you started:
1. A preferred customer show
2. A birthday card
3. A special sale for preferred customers
4. A newsletter
5. A personal letter with facts of interest plus a special offer.
6. A personal telephone call follow-up.
7. A holiday card.
8. A contest or sweepstakes.
9. A special thank you card on the anniversary of when they became a customer.
10. A special report, book, or e-book for customers only.
Marketing studies have shown that it costs a business six times more to sell something to a prospect than to sell the same thing to current customer. So, your goal should be to develop a long-term relationship with every customer or client. Long lasting relationships with your customers or clients will yield a wealth of benefits for your business.
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the be
Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.How can you apply the concepts of branding to your own personal career and life?To find out how strong your personal brand is, answer these 10 questions:1. WHAT IS YOUR PURPOSE AND VISION?Strong personal brands need a platform on which to be built. Your vision is an external view of what is possible for you to achieve in the world. Your purpose is the internal drive and reason you were put on this planet. Clarity with these two que
1. A preferred customer show
2. A birthday card
3. A special sale for preferred customers
4. A newsletter
5. A personal letter with facts of interest plus a special offer.
6. A personal telephone call follow-up.
7. A holiday card.
8. A contest or sweepstakes.
9. A special thank you card on the anniversary of when they became a customer.
10. A special report, book, or e-book for customers only.
Marketing studies have shown that it costs a business six times more to sell something to a prospect than to sell the same thing to current customer. So, your goal should be to develop a long-term relationship with every customer or client. Long lasting relationships with your customers or clients will yield a wealth of benefits for your business.
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the be
In part one of this topic I described some of the basic concepts of affiliate marketing. I hope you’ve had a chance to research some of the topics presented as I’m going to explain a few of the more “advanced” concepts associated with affiliate marketing.At this point you should have already selected a topic of interest, pursued the market opportunities available, and begun thinking about products that you can market. As I mentioned in part one affiliate marketing is a great home business to begin because it requires such a small initial investment. You’ve probably not spent any money whatsoever and you’re already well on your
8. A contest or sweepstakes.
9. A special thank you card on the anniversary of when they became a customer.
10. A special report, book, or e-book for customers only.
Marketing studies have shown that it costs a business six times more to sell something to a prospect than to sell the same thing to current customer. So, your goal should be to develop a long-term relationship with every customer or client. Long lasting relationships with your customers or clients will yield a wealth of benefits for your business.
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the be
You have probably been through it yourself. You toss, turn, and cannot get to sleep the night before. Your stomach feels as if it is doing somersaults. You feel anxious, worried, and apprehensive. You just know that tomorrow you will face a mean-spirited, hostile interrogation.Congratulations - you have a classic case of "interview nerves".While most people experience interview nerves at some point in their career, they are not a requirement for interviewing. In fact, you can calm those anxious nerves using a few simple techniques.Practice and preparePractice your interviewing skills ahead of time and pre
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the best follow-up tools to use is sending them a questionnaire after their purchase. You can also have them fill out a questionnaire on your web site. By knowing the personal likes and dislikes of your customers you can render personalized service, such as clipping articles of interest to special customers or recognizing their achievements, and the achievements of their families or businesses.
When people purchase from your web site or subscribe to your newsletter you should have some type of auto responder. With an auto responder, you can create a series of e-mails designed to consistently communicate with your customers. You can set up your auto responder to automatically send a series of e-mails to your customers at predetermined intervals. For example, as soon as they sign up for your newsletter, they will receive the first e-mail in the series. And you can set the rest of the series to arrive every 2 days, or once a week, or whatever time frame you think is best.
Stay in touch with your customers because if you don't, someone else will. Marketing studies have shown that nearly eighty percent of business is lost because of apathy after the sale. Built-in follow-up, set up as an automatic procedure by your company, is a barrier to apathy. It requires time, energy, and imagination but it does not require a lot of money.
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have
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