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Casual Articles - 10 Packaging Tips That Will Make Consumers Buy Your Product
For the last year I have monitored the declining financial condition of SCO as they bleed away cash on both ill-advised litigation and ill-conceived products. In the past week various news organizations have belatedly followed my lead, speculating on when SCO's death knell will sound.Given the financial inevitability of SCO's demise, the more interesting question is "who might buy SCO?" Lord knows SCO is a cheap stock, running just north of a buck per share this afternoon and facing delisting if it sinks much further. With a market cap of a measly $23M, any one of a number of players could gobble it up in an instant. If there is any meat
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one pack
During a recent holiday break the family and I went to a great hotel near Mombasa in Kenya. With 4 young kids the attraction was that the facilities were all-inclusive so constant requests for ice-creams etc were not a problem! So what was so great about it?Well I’m always on the look out for examples of great and poor business models and ideas, so here’s the key thing that stood out … the huge number of people who had been there before. One couple I spoke to had been there for the last seven years in a row with their children.For the hotel and any other business getting repeat customers like this is akin to striking gold – no marketin
1) Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. EX: Child resistant closures on medicines are almost impossible for those over 50 to open.
2) Find out what package attributes appeal to the customer you are targeting. If it’s a harried housewife shopping for your product then convenience of use better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
3) Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. It’s not uncommon to serve different meals to different individuals. Package sizes will vary accordingly. EX: People who travel a lot buy sample or trial size packages because they are small and easy to deal with
4) Know your customers current buying trends. Several years ago we went through the supersized phase. There are still a lot of supersized packages, however, buying trends are changing to smaller sizes in general. To package smaller does not mean less profit, in many cases it means more. Consumers are willing to pay a premium for convenience, ease of use and smaller quantity. EX: 3 premium baking potatoes in a package cost almost the price of a 5lb bag. If you live with just one other person, do you really need 5 lbs of potatoes?
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one pack
Does bill Gates know something we do not know about Six Flags amusement parks? No probably not, but anyone as smart as he, certainly understands the future of Virtual Reality. Look at the new X-Box 360-degree system? Obviously Microsoft gets it and their research teams may have entered the Virtual Reality Realm a little late, but they certainly understand gaming. Mr. Gate’s increased his holding in the company from 8% to 10%. There can only be one reason in my opinion, Virtual Reality is coming to a theme park near you. This probably makes a bit of sense and also a rebounding economy tends to really bolster Theme Parks. In GA actually in Six Flag
2) Find out what package attributes appeal to the customer you are targeting. If it’s a harried housewife shopping for your product then convenience of use better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
3) Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. It’s not uncommon to serve different meals to different individuals. Package sizes will vary accordingly. EX: People who travel a lot buy sample or trial size packages because they are small and easy to deal with
4) Know your customers current buying trends. Several years ago we went through the supersized phase. There are still a lot of supersized packages, however, buying trends are changing to smaller sizes in general. To package smaller does not mean less profit, in many cases it means more. Consumers are willing to pay a premium for convenience, ease of use and smaller quantity. EX: 3 premium baking potatoes in a package cost almost the price of a 5lb bag. If you live with just one other person, do you really need 5 lbs of potatoes?
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one pack
A few months ago, arriving at a client’s office to begin a group meeting, I discovered that two women, who had committed to joining us, had changed their minds. I knew they were apprehensive, not sure what to expect from someone doing Neuro-linguistic Programming (NLP). I decided to talk with them and see if I could put them at ease. As I walked toward them, I noticed that they were both standing with their shoulders slumped forward, and they were leaning toward each other. As I approached, I slumped my shoulders, leaned forward slightly, and smiled. In less than two minutes, they agreed to join us. Did I use some sort of magic? You bet I did. Was i
3) Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. It’s not uncommon to serve different meals to different individuals. Package sizes will vary accordingly. EX: People who travel a lot buy sample or trial size packages because they are small and easy to deal with
4) Know your customers current buying trends. Several years ago we went through the supersized phase. There are still a lot of supersized packages, however, buying trends are changing to smaller sizes in general. To package smaller does not mean less profit, in many cases it means more. Consumers are willing to pay a premium for convenience, ease of use and smaller quantity. EX: 3 premium baking potatoes in a package cost almost the price of a 5lb bag. If you live with just one other person, do you really need 5 lbs of potatoes?
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one pack
There are tons of books and articles available to help professionals start up their business, but few that give practical insights on how to nurture your business once it's out of its infancy. At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle.Once your business is established, you have the opportunity to brand yourself as an expert. Start now, and it doesn't take long to begin savoring the lifestyle and freedom you always dreamed your business would deliver.The big
4) Know your customers current buying trends. Several years ago we went through the supersized phase. There are still a lot of supersized packages, however, buying trends are changing to smaller sizes in general. To package smaller does not mean less profit, in many cases it means more. Consumers are willing to pay a premium for convenience, ease of use and smaller quantity. EX: 3 premium baking potatoes in a package cost almost the price of a 5lb bag. If you live with just one other person, do you really need 5 lbs of potatoes?
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one pack
Dayton, OH needs a really serious mobile car wash business. Everyone is into their cars there and it is like a mini automobile capital of the World. In fact I understand that GM holds the SUV assembly record in Dayton, average of 28 hours or something like that? I was talking with some General Motors at Starbucks there in Dayton's Southern Suburb area about it.Unfortunately many workers were getting axed with the lay offs. Well at least every one can get the same employee discount as everyone else now? I hope that does boost sales in the industry, like they say; "What is good for GM, is good for America?" The people of Dayton OH are into the
5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one package.
6) Watch where people shop. There is a shift from traditional retailers to new and innovative store formats. The convenience store, once considered a low end marketer, has now transitioned into store that provides premium products at a premium price. This evolved from the hurry up and go mindset demonstrated in today's shopping habits. Recent studies are showing that consumers no longer make one big trip and stock up but make several trips a week and get just what is needed at the moment. EX: The grab and go cups of snack foods convenience stores are now offering.
7) Keep pace with "hot button" packaging issues. This includes legislation too. People do really care about the environment and the amount of excess packaging. There is a move afoot to expand the number of vegetable based plastic materials used in food packaging. If packaging consumers give these products their endorsement look for other new products to surface. Legislation can change packaging mandates overnight. There have been "bottle bills," surcharges and bans on certain types of package that prohibit the use of certain packages. EX: Several fast food companies are test marketing corn-based plastic packaging materials. Ex: Ban on juice boxes in Maine.
8) Security in packaging is becoming increasingly important. This will continue to come into focus as more people become concerned about product integrity. One major security scare could force everyone to change their packaging methods immediately. Look for new tamper evident and security devices that can be incorporated into your packaging. Cost efficiencies are now making many of these devices more affordable and will soon become mainstream.
9) Competition of various packaging materials is increasing. With the imports that are readily available to the merger and acquisition mania that is taking place, keep current on your chain of supply globalization. Certain products such as plastic bags
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