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Casual Articles - Packaging Trends You Cannot Overlook (Part #2)
This is the second article in the series: Marketing to make your message stick:In the first article, we discussed promoting your company through branding and message. One of the ways to make your message stick is through the use of the ad specialty item.An ad specialty item needs to be useful, durable, and visible.Useful, because if it isn’t use
8) Niche markets for products are being created. Niches that are large enough to be very profitable.
What this means to you: New products are being introduced for specific target markets. No longer can one prod
The world today has been benefiting from years of research in technology. With just a click of a button, one can get just about any information instantly. Under this rapid pace, businesses around the world are demanding faster increase in sales and efficiency. Nowadays the phrase “doing business” means more that just a profit-making activity for livelihood. Companies in every country are looking for ways to
6) Food safety is becoming paramount.
What this means to you: No longer are the words tampering and bio terrorism buzz phrases. They are facts of life. Product integrity will become increasingly important to consumers. New packaging ideas have been developed in response to growing food manufacturer fears about food safety and tampering. Packaging is likely to perform a key role in establishing and maintaining consumer confidence.
7) Environmentally friendly biodegradable packaging is another growth area, reflecting consumer and retailer awareness of the issue of waste disposal.
What this means to you: A large number of packaging firms are launching products made of 100 per cent recycled materials. There is increasing evidence of biodegradable inks on the market. All it takes is a few early adapters to make huge swings in the use of environmentally friendly materials. Remember how quickly the market changed when McDonalds switched from an EPS clamshell to a paperboard product? Literally overnight, the entire packaging climate changed.
8) Niche markets for products are being created. Niches that are large enough to be very profitable.
What this means to you: New products are being introduced for specific target markets. No longer can one produ
If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. Recently parting from his label, Capitol Records, the deal grants sole distribution rights to Wal-Mart.What can we learn from Garth? First, he’s all a
7) Environmentally friendly biodegradable packaging is another growth area, reflecting consumer and retailer awareness of the issue of waste disposal.
What this means to you: A large number of packaging firms are launching products made of 100 per cent recycled materials. There is increasing evidence of biodegradable inks on the market. All it takes is a few early adapters to make huge swings in the use of environmentally friendly materials. Remember how quickly the market changed when McDonalds switched from an EPS clamshell to a paperboard product? Literally overnight, the entire packaging climate changed.
8) Niche markets for products are being created. Niches that are large enough to be very profitable.
What this means to you: New products are being introduced for specific target markets. No longer can one prod
Some of the reasons why software mogul and giant Microsoft is what it is may be apparent. They're a monopoly, yes. It's said time and time again. They monopolize the market; that is how they make all their money. A supreme court judge even ruled on the matter.What most people don't realize is exactly how Micrsoft has engineered it's monopoly from the beginning. Their fortune did not come easily - no
What this means to you: A large number of packaging firms are launching products made of 100 per cent recycled materials. There is increasing evidence of biodegradable inks on the market. All it takes is a few early adapters to make huge swings in the use of environmentally friendly materials. Remember how quickly the market changed when McDonalds switched from an EPS clamshell to a paperboard product? Literally overnight, the entire packaging climate changed.
8) Niche markets for products are being created. Niches that are large enough to be very profitable.
What this means to you: New products are being introduced for specific target markets. No longer can one prod
At some point in the development of most Non-Profit organizations, the question of whether they need an Executive Committee arises. Usually this is the result of one of the following situations:1) Board members have seen Executive Committees on other boards so they form one because "that's the way it's done". 2) The founding or dominant members of the board get frustrated with having the wh
8) Niche markets for products are being created. Niches that are large enough to be very profitable.
What this means to you: New products are being introduced for specific target markets. No longer can one prod
In case you haven’t ever read anything by me yet, or in case you haven’t quite “twigged” my angle yet, then the simplest way I could put my overall marketing philosophy, is like this, Think of a spider, and its web, and also imagine a Fox, and his Cunning ways. To define these as strategies, I would say, the spider was “Catchall” type “Fisherman” strategy ( yes I was going to try and use a fishing analogy
8) Niche markets for products are being created. Niches that are large enough to be very profitable.
What this means to you: New products are being introduced for specific target markets. No longer can one product capture the majority of a consumer segment. Many of these markets are obscure but very lucrative. Innovation is continuing at a rampant pace. Look for new and previously untapped markets. Two growing areas are products marketed to women and boomers.
Important Info:
The over 50 market is the hottest market for prestige products. With 76 million U.S. boomers born between 1946 and 1964, the potential for profit and growth are enormous. Every seven seconds, someone is turning 50 years old. Baby boomers will push the number of 50-and-over adults to more than 108 million by 2015.
9) Look for the continued growth of dual purpose products.
What this means to you: Growth can come from unlikely areas. Markets that were once strong have become so diluted they have become unprofitable. Whether you call if “phood” or pharmaceutically engineered and enhanced food, this category is hot. Explore all of the new product introductions that fall under these parameters.
Important Info:
The New U.S. "Phood" Ma
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