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Casual Articles - Is Most Marketing by Small Businesses KILLING THEM?
Exxon recently reported that their annual profit for 2006 was in excess of $39 billion dollars. Notice I did not say earnings, I said PROFIT. When this was being announced on the evening news, the reporters interviewed several people who were pumping gas into their Luxury SUVs at their local Exxon station. They were all singing the same song, "It is immoral for Exxon to make that much money while we are spending over $2.00 a gallon for gasoline.&
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-
Many businesses and business people care assiduously about processes. They have whole departments qualified as six sigma specialists or some other quality system to map and continuously improve processes. Many other businesses care little about processes. When they try to map their processes they get confused between activities, KPIs, processes, policies and parameters.Most of the time the effort is not worth the reward as the process docu
What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail.
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-4
Deciding to incorporate your new business venture is a decision that offers several benefits. It is necessary to decide what kind of a legal structure you are opting for and take further action. It is advisable to hire an attorney to guide you through the process of incorporation or opt for a firm that will take care of incorporation details as well as forming bylaws and procuring the EIN, such as legalzoom.com or mycorporation.com for a reasonable fee.Incorporati
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-
You don’t need to go to graduate school. This is true. You’ve got your college degree and this will help you maintain a roomy house in a nice neighborhood. But what will a graduate degree do for you?First, there is a little more money. Lifetime earnings average $234,000 more than an individual with just a bachelor’s degree. But if you got a doctorate, then increase the amount by $504,000 above the master’s level. Doctoral education along with the apprentices
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-
Do you have what it takes to get hired for travel nursing jobs? More importantly, are travel nursing jobs really the door of opportunity you’re waiting for or does it simply lead to a more undesirable path? Make sure that you’ve researched completely and made a lot of soul-searching first before making a final decision.What Makes an Individual Eligible for Travel Nursing Jobs?Just because you want to have a travel nursing job doesn’t automatically mean your
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-
Want to be startled? Don't send a holiday card to one of your clients, but ask him, a week after New Year's, "Did you get my holiday card?""Why, sure," your client will say. "Thanks for that." What else can he say? He got dozens of holiday cards from vendors. He figures he got yours, too, but it didn't stand out in his mind, because....vendor holiday cards never do.This year, save your money. Don't send holiday cards to your clients at all.Do this in
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost of doing business. They can afford it out of their vast profits.
But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how man
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