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Casual Articles - Marketing: Can I Trust You?
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads th
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any p
CRM is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships. To enable organizations to serve customers better and more effic
How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?
First of all, tell the truth. Don’t promise that your widget will do something it won’t. You may get sales in the short term, but long term, nothing you say will be believable ever again.
Now that we’ve got the obvious out of the way, here’s what else you can do to make your ads and commercials believable: Prove every claim that you make as you make it.
Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm will sell my house? Because your average home sells within 18 days.
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any p
Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a
First of all, tell the truth. Don’t promise that your widget will do something it won’t. You may get sales in the short term, but long term, nothing you say will be believable ever again.
Now that we’ve got the obvious out of the way, here’s what else you can do to make your ads and commercials believable: Prove every claim that you make as you make it.
Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm will sell my house? Because your average home sells within 18 days.
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any p
You get only one shot at the interview itself, but if it is important you can have as many dry-runs as you need. Think of it as a rehearsal for a major stage-play. You wouldn't walk on stage with
Now that we’ve got the obvious out of the way, here’s what else you can do to make your ads and commercials believable: Prove every claim that you make as you make it.
Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm will sell my house? Because your average home sells within 18 days.
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any p
Effective project managers know how to get the job done, and get it done right. Success comes not only from wise selection of the team members and utilization of the best project management softwa
Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm will sell my house? Because your average home sells within 18 days.
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any p
Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any physician. An 18 day average, not 15 or 20. Believe it or not, a specific number will actually pull better than a rounded one even if the rounded one seems more favorable. Why? Because the rounded one smells like what it is: hype. Details are believable. Vagueness isn’t.
Put the proof with your promise, and give it some detail. It will sell better than all the hype you can conceive.
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