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Casual Articles - Marketing Discipline and the Joy of Success
So Debt Or Equity Capital? The answer is dependent on the answers to several questions: Why does the company require additional capital? What stage is the company at? What is the financial condition of the company? How much capital is required? What constraints will the financing source put on the day-to-day operations of the company? And finally, what impact will the financing source have on the ownership of the company?Why Does The Company Require Additional Capital?The reasons funds are required, or how they will be put to use, may lend themselves mo
And it made me start thinking. I'm a marketing expert. I spend my days developing marketing strategies for my clients and I work to market my own business. Does it take discipline? Well, the answer, of co
Legendary Service.Many organizations use this phrase to describe and promote their service. But how many have really earned it?If you give good service, that’s not legendary. If you go out of your way for someone, that’s not legendary either. But if you provide service unsurpassed in your field, that can be legendary service.Many years ago I lived in the northeastern United States: cold winters, lots of snow, great skiing. I bought a pair of silk long underpants by mail order from a company called L.L. Bean. The silk was smooth and comfortable, the underpants nice and warm
I recently read an article about why discipline is important to a marketer. The author said that undisciplined people only live for today. He added that disciplined people use a little of their time for pleasure, and then invest the rest of their time in the future. Disciplined people get out of their armchair and do something. This takes effort and willpower. On the other hand, undisciplined people squander their time and their money. It takes discipline to be a successful at business and in life.
While I fundamentally agree with this premise, there is something about the concept of discipline that sounded tough...agonizing, even. I had to take some time to think this through. As a person who believes free time and relaxation, how can this still apply? Can a person be both a pleasure seeker and disciplined?
Are You A Grasshopper or An Ant?
Does a person have to make a choice between being the fabled lazy grasshopper or the hardworking ant? You know the story. The ant slaves away all summer creating shelter and storing seeds for the winter while the grasshopper laughs and dances and sings, thinking the ant is a fool. Come winter, the ant is cozy and well fed. The grasshopper perishes from hunger and the cold. Both of those guys were flawed, in my opinion. One had no sense of community and the other, no joy or humor.
And it made me start thinking. I'm a marketing expert. I spend my days developing marketing strategies for my clients and I work to market my own business. Does it take discipline? Well, the answer, of cou
The private eye performs a service for a client. Whether it be a private individual or a corporate body [ company or firm ] not the police, military or any other government organisation.The kind of service the private eye performs is usually, but not limited to, the gathering of relevant information about a third party/parties.Because the information required by the client can be very broad and far reaching the private eye needs to be experienced in many investigative methods.A private eye can gain this experience in a variety of ways. He can join a firm of private i
While I fundamentally agree with this premise, there is something about the concept of discipline that sounded tough...agonizing, even. I had to take some time to think this through. As a person who believes free time and relaxation, how can this still apply? Can a person be both a pleasure seeker and disciplined?
Are You A Grasshopper or An Ant?
Does a person have to make a choice between being the fabled lazy grasshopper or the hardworking ant? You know the story. The ant slaves away all summer creating shelter and storing seeds for the winter while the grasshopper laughs and dances and sings, thinking the ant is a fool. Come winter, the ant is cozy and well fed. The grasshopper perishes from hunger and the cold. Both of those guys were flawed, in my opinion. One had no sense of community and the other, no joy or humor.
And it made me start thinking. I'm a marketing expert. I spend my days developing marketing strategies for my clients and I work to market my own business. Does it take discipline? Well, the answer, of co
How does one decide one's career? How does one decide and take a decision that may shape the life excellently or doom it forever? It is not as if nobody has the right or opportunity to choose their own vocations. Circumstances decide the way things will go. But it is true that many people when asked, will say that they would prefer a different job or career of their own taste and liking.Most people now have a formal education before they step in the real world where each one is to his own. Careers start at a very junior level. There are very few people who actually start at the top. Th
Are You A Grasshopper or An Ant?
Does a person have to make a choice between being the fabled lazy grasshopper or the hardworking ant? You know the story. The ant slaves away all summer creating shelter and storing seeds for the winter while the grasshopper laughs and dances and sings, thinking the ant is a fool. Come winter, the ant is cozy and well fed. The grasshopper perishes from hunger and the cold. Both of those guys were flawed, in my opinion. One had no sense of community and the other, no joy or humor.
And it made me start thinking. I'm a marketing expert. I spend my days developing marketing strategies for my clients and I work to market my own business. Does it take discipline? Well, the answer, of co
In a highly fragmented and fiercely competitive toner supply market, a test of wills is underway. Will the small-to-mid-size suppliers resist market consolidation, or will they strategically choose to partner and push beyond their individual capabilities?If your organization chooses to resist market consolidation, then prepare for several significant challenges requiring careful consideration and planning in order to move to the next level and become a more successful player in this fast changing industry.Here Are 4 Business Challenges Your Small Business Must Overcome:1.
And it made me start thinking. I'm a marketing expert. I spend my days developing marketing strategies for my clients and I work to market my own business. Does it take discipline? Well, the answer, of co
ECONOMY. Indonesia is a market-based economy but the government plays a significant role in the country's economy with 160 government-owned enterprises. Indonesia’s GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. The Asian economic crisis of 1997 adversely affected the country economy and businesses and caused spiralling prices of necessities resulting in social unrest. Future prospects of Indonesia's economy are bright with economic structural reforms in placed since the Asian economic crisis.Indonesia’s GDP was US$258.3 billion with a GDP per capita of US$1,
And it made me start thinking. I'm a marketing expert. I spend my days developing marketing strategies for my clients and I work to market my own business. Does it take discipline? Well, the answer, of course, is a big “Yes!” Does that mean that in order to be successful, I have to be like the ant? Am I relegated to the role of schlepping my days away carrying seeds back to the nest for the winter? Well...no, I think not.
All work and no play makes for a dull girl. As a creative person, I know taking that route would be a sure path to stagnation. Plus, I don't like to think of myself as stodgy. Do you know what the thesaurus has next to stodgy? Try blah, boring, humdrum, plebeian, trite, uninteresting, and wearisome. Ugh!
Discipline is a Practice
But, I'm not like the frivolous grasshopper, either. Because I AM disciplined. I do invest ongoing time in various endeavors that will have a payoff in the future. Yet, none of my day-to-day activities are agonizing for me. I love working on my business, my clients are wonderful, and I feel completely fulfilled by my outside interests, my home, and my friendships. And, these things each take ongoing care, nurturing, and attention.
What I realized is that everything I do in my life involves embracing a practice. Discipline is defined as “training expected to produce a specific character or pattern of behavior.” I think the best example of this is my yoga. Yes, it is a routine, but it is by no means
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