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Casual Articles - Words that Sell
Everyone should be in a job that they like and that they are good at and the better that society places people in jobs that they are good at, the more we will all enjoy the productivity of our civilization. This is one of the basic tenets of Plato's Republic.What type of degree would a creative genius wish to get? A creative genius will create in just about any endeavor that they are thrust into as long as they feel at home and enjoy it or if it challenges their mind. But why does a creative genius need a degree to get a job?After all, they could be self-employed too, as 10% of the population is and 75% of the population works in a small business and most of those folks do not have any advanced degrees. Not all creative geniuses choose to pursue an academic career, although many do.So if we a
A Big IssueBig Issues are those that cost your organisation money – lots of money. On that criterion, staff retention is, for many companies, right up there with the biggest of their big issues. And, given the current vacancy and staff turnover levels in many organisations, it has the potential to become an ever bigger issue. Unless you do something positive about it now.Let’s look at some numbers;Our ‘typical’ business services firm employs around 1,000 people and has a staff turnover of 15% per annum. We have developed a Financial Impact Model which enables us to assess the impact of losing and replacing staff. This is clearly most accurate when using specific company figures, but still gives useful input at a more generalised level.Applying the model, we estimate that the total
What’s in a Word?
The exact words you use in your company’s marketing materials can make the difference between success and failure. Choose the right words and your prospects will find you and your company irresistible. Choose the wrong words and you’ll spend most of your time convincing prospects to do business with you. Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you? When it comes to writing marketing pieces, your word choices do matter. Following are the top 10 of the 21 words that sell. Use them wisely and watch your marketing response rates soar.
The Top 10 Words that Sell
1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result
Information Technology (IT) is one of the most dominant and growing industry in the global economy today. The dynamic technological advancements in the Information Technology has reinforced the changes in the economy and social sector that are transforming the business and society. In view of this new kind of economy-information economy, the software development activity is expected to grow many folds in the coming years. This technology has resulted in the growing importance of the software services. No need to displace and rehabilitate the tribes and no need to earn money by selling the precious metals. Software industry can solve these issues upto some extent to boom our economy. The over-drafted state can be paid monthly regular salaries to the employees and spend more money in health, education and other deve
What’s in a Word?
The exact words you use in your company’s marketing materials can make the difference between success and failure. Choose the right words and your prospects will find you and your company irresistible. Choose the wrong words and you’ll spend most of your time convincing prospects to do business with you. Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you? When it comes to writing marketing pieces, your word choices do matter. Following are the top 10 of the 21 words that sell. Use them wisely and watch your marketing response rates soar.
The Top 10 Words that Sell
1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result
The financial services industry is moving at a great pace. Every day there is a new equation in the financial scenario. It might be market fluctuation, bull and bear markets, policy changes, new laws or regulations - all have an impact on the life of every citizen, particularly his personal finances.Thus, managing finance has become important for everyone. Be it investments, tax issues or insurance, money matters have become too complex from the perspective of an ordinary citizen. Thus it has become mandatory to seek the support of a professional to analyze the financial situation and make the right decision. As most of the issues in personal finance scenarios are linked to changes in the market, you can never ignore a financial advisor who has seen many market fluctuations.As a result, there are man
The Top 10 Words that Sell
1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result
As a local business owner you wear many hats and you have countless responsibilities. Consequently you’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business.Once an awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not only can it generate targeted traffic in your area, but the listing is FREE. And here is another reason why you need to jump on this, it doesn’t matter if you have a web site or not, you still qualify for the free listing.Why would you want a free business listing with Google and Yahoo?Because they are the two largest search resources online, and account for approximately 78% of the total sea
The Top 10 Words that Sell
1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result
If you want to keep your name in front of your customers on a regular basis without appearing as if you are shoving sales pitches down their throats, an electronic newsletter is the perfect tool for you. You can write and design an electronic newsletter at no cost and send it out once a week with minimal commitment. Nothing but your time. In most cases, you can have a newsletter that sells your business effectively in less than one hour a week. The benefits are enormous:• Low-cost, high-value • Customers benefit from your knowledge • A free newsletter sent once a week is great marketing • Delivered electronically so no stamps to lick • It shows your customers that you really care about their needs Let's face it. The 21st century is here to stay – at least for another 94 yea
2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit of your product or service is that it saves people money or helps them earn more money, state it along with a monetary figure people can grasp. For example: “Using the Widget 2100 saves you money – over $5000 per year!”
3. Health/healthy – The second thing people wish they had more of is good health. People want products and services that are going to either improve their health or not negatively impact it. For example: “Vitamin X improves your health and well being by…” or “Pesticide Y has no known health implications,” or “Product Z is part of a healthy diet.”
4. Guarantee/guaranteed – By nature, most people are not risk takers. They want assurance that they’re not wasting their money and that your product or service can live up to its claims. By giving some sort of guarantee, you put prospects at ease and make them trust you. For example: “We’re so c
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