Tags |
|
|
Links |
|
|
Casual Articles - The Marketing Plan and the Four P's
Are you or someone you know techno-phobic? Do you have a customer base who is still relies on an old fashioned pen and paper to record appointments, dates, times, places and people? Help you’re average “Joe customer,” yourself or your loved ones to a custom calendar. Conveniently record everything from all your children’s school activities, sporting events, doctor’s appointments, etc. How about keeping track of all your important meetings, lunches,
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the “the four P’s” in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate it
Customer service is the holy grail of most service and product organisations. Yet there are three basics that are vital to go further - to delight your customers...The radio show I was listening to was debating the reasons for rude and offhand customer service. I had to share with them the three simple reasons for poor customer service (interestingly, they let the phone ring out and cut me off after a while, so not so special customer
Products and/or Services
The first “P” stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they work, their unique/proprietary attributes, etc. For products that are patented and/or technical in nature, drawings and backup materials should be presented in the Appendix.
Most growing companies offer certain products and services today but expect to offer more in the future. It is important to mention both current and future products/services here, but to focus primarily on the short-to-intermediate term horizon.
Promotions
Promotions include each of the activities that induce a customer to buy the company’s products and services. Promotional activities could include advertising, public relations (PR), free samples, discounts, direct mail, telemarketing, partnerships, etc.
This section of the business plan discusses which promotions will be used and how they will be used. For instance, if partnerships will be used to secure new customers, the plan must explain which companies are partners, how they will be able to provide new customers, how the partnership will work (from operational/ financial standpoints), etc.
This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.
In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.
Price
This section of the plan should detail the price point(s) at which the company’s products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final “P” refers to “Place” or “Distribution” and explains how a company’s products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the “the four P’s” in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate its
Most people in very small businesses start their businesses from a passion. This an excellent place to start – assuming there is a need in the marketplace for what you are selling.A business associate of mine is a residential real estate agent in the San Fernando Valley area of Los Angeles, California. She told me recently that there are 14,000 real estate agents in the San Fernando Valley!! Holy cow that's a lot! Anyone considering star
Promotions
Promotions include each of the activities that induce a customer to buy the company’s products and services. Promotional activities could include advertising, public relations (PR), free samples, discounts, direct mail, telemarketing, partnerships, etc.
This section of the business plan discusses which promotions will be used and how they will be used. For instance, if partnerships will be used to secure new customers, the plan must explain which companies are partners, how they will be able to provide new customers, how the partnership will work (from operational/ financial standpoints), etc.
This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.
In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.
Price
This section of the plan should detail the price point(s) at which the company’s products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final “P” refers to “Place” or “Distribution” and explains how a company’s products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the “the four P’s” in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate it
For most small businesses, a database is the most important marketing tool. The following article discusses how to really keep track of a good database, how to systematize or automate a database marketing campaign and how to get a good prospect or mailing list.For small businesses, a database can be the most important marketing tool. It doesn’t matter if contacts are kept in Outlook, ACT, Goldmine, QuickBooks, Excel or another program; what
This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.
In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.
Price
This section of the plan should detail the price point(s) at which the company’s products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final “P” refers to “Place” or “Distribution” and explains how a company’s products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the “the four P’s” in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate it
Most people don’t realize it, but one of your first and most important business decisions can be picking your business name. A great name is one that attracts customers and can really give your business legs in terms of starting a buzz. Do you think Google would have created the fanatical sensation it has with a name like Search Engine USA? If you are not the creative type, then bring in others to help you to name your baby. Work with a team of
Price
This section of the plan should detail the price point(s) at which the company’s products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final “P” refers to “Place” or “Distribution” and explains how a company’s products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the “the four P’s” in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate it
I think about communication when things go wrong and often forget about sharing what is happening in business if I am on a good road. The problem is that communication within the organization should be constant and not treated as an inconvenience. I am more than guilty when it comes to staff meetings and I would rather duck out than face long boring talks. I tune out and think about my day rather than thinking about the company in general. By doing
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the “the four P’s” in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate its market.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29514/casualarticles-The-Marketing-Plan-and-the-Four-Ps.html">The Marketing Plan and the Four P's</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29514/casualarticles-The-Marketing-Plan-and-the-Four-Ps.html]The Marketing Plan and the Four P's[/url]
Related Articles:
Staying Ahead of the Perils, Excerpt of Entrepreneurial Motivation Speech
Trade Show Display Manufacturers
Bookmark it:
|