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Casual Articles - How Do You Get Past The Gatekeeper?
A Marketing Lesson From TV's American Idol-Season 6 hat you go in with the introduction from the source. So, when you call the potential partner’s office and the gatekeeper asks what your call is regarding, you can say “His good friend, Jim Benson asked me to call him.”The other evening my family was watching American Idol in the room next to my home office. While I tried to tune out the horrible singing (I enjoy the show when it gets down to the serious singers, but I can't stand the auditions!)It's a "train wreck" in my opinion.But the ratings are huge. In fact this is the show's biggest season ratings-wise, so I guess America loves a good train wreck!Anyway, back to my story. A • Adopt the gatekeeper i.e. develop a relationship with them. Do this by engaging in a conversation with them whenever you call. Developing a relations Interview Questions For You To Ask Employers The best joint ventures are with people in your own network – those that already know, like and trust you. However, there’s nothing to stop you from partnering with “cold” contacts – those you’ve never associated with before, and you would therefore need to build a relationship with. This simply means it will take a bit more time to execute the joint venture because any “cold” contact would need time to evaluate your character and your business before committing to a partnership with you.Interviewing is a two-way street. Obviously, the organization is using the interview process to evaluate you and your credentials to determine if you are a solid fit for the company’s needs. But the interview is equally important for the opportunity it affords you to evaluate how well the company and the position match what you are seeking. Formulating a series of well-thought out questions in advance of the interview will not only h One of the skills you need to acquire if you choose to joint venture with a “cold” contact is this... getting past the gatekeeper! Your potential joint venture partners may not pick up the phone themselves. They may have a secretary, or an assistant, or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Your potential partners may even have a permanent voicemail kind of set up. In this case, the voicemail is the gatekeeper. Here are some tips for getting past the gatekeeper: • When you call the office, treat the gatekeeper with the same respect that you would treat the potential partner. This will make them warm up to you. Sound important, but courteous e.g. “Hello there, please put me through to Joe Smith.” • Develop a relationship with a source that knows your potential partner, and then receive an introduction from that source so that you go in with the introduction from the source. So, when you call the potential partner’s office and the gatekeeper asks what your call is regarding, you can say “His good friend, Jim Benson asked me to call him.” • Adopt the gatekeeper i.e. develop a relationship with them. Do this by engaging in a conversation with them whenever you call. Developing a relationsh Customer Stickiness: A Marketing Conspiracy or a Sensible Marketing Strategy? d” contact would need time to evaluate your character and your business before committing to a partnership with you.Customer stickiness is rather unfortunate definition of what appears to be a rather sensible strategy. Derived from a now old web retention technique, customer stickiness conjures a marketing conspiracy every time the work appears. Fortunately, this is not always true and marketers are hard at work to ensure that costumers stay with them as they believe they have something worthwhile to offer.It's loyalty stupidCustomer st One of the skills you need to acquire if you choose to joint venture with a “cold” contact is this... getting past the gatekeeper! Your potential joint venture partners may not pick up the phone themselves. They may have a secretary, or an assistant, or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Your potential partners may even have a permanent voicemail kind of set up. In this case, the voicemail is the gatekeeper. Here are some tips for getting past the gatekeeper: • When you call the office, treat the gatekeeper with the same respect that you would treat the potential partner. This will make them warm up to you. Sound important, but courteous e.g. “Hello there, please put me through to Joe Smith.” • Develop a relationship with a source that knows your potential partner, and then receive an introduction from that source so that you go in with the introduction from the source. So, when you call the potential partner’s office and the gatekeeper asks what your call is regarding, you can say “His good friend, Jim Benson asked me to call him.” • Adopt the gatekeeper i.e. develop a relationship with them. Do this by engaging in a conversation with them whenever you call. Developing a relations Mystery Shopping or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Your potential partners may even have a permanent voicemail kind of set up. In this case, the voicemail is the gatekeeper.Mystery shopping is an excellent way to make extra money. In fact, some people make a full time living doing it.There are many mystery shopping companies that will pay you to shop, eat at restaurants and take part in focus groups.A mystery shop consists of getting paid to go into a business without the employee's knowledge and reporting back to the mystery shopping company.A focus group is when you get paid to sit d Here are some tips for getting past the gatekeeper: • When you call the office, treat the gatekeeper with the same respect that you would treat the potential partner. This will make them warm up to you. Sound important, but courteous e.g. “Hello there, please put me through to Joe Smith.” • Develop a relationship with a source that knows your potential partner, and then receive an introduction from that source so that you go in with the introduction from the source. So, when you call the potential partner’s office and the gatekeeper asks what your call is regarding, you can say “His good friend, Jim Benson asked me to call him.” • Adopt the gatekeeper i.e. develop a relationship with them. Do this by engaging in a conversation with them whenever you call. Developing a relations Customer Service - Where did it go? /p>I recently attended a seminar on Customer Service. My expectations were that it would be filled with tips to help employees become better at providing customer service. My expectations were blown away. The gentleman who led the seminar was fantastic. I thought I would share one of the topics covered during the seminar as it applies to everyone no matter what you do for a living.One section from the seminar was entitled, "Quality • When you call the office, treat the gatekeeper with the same respect that you would treat the potential partner. This will make them warm up to you. Sound important, but courteous e.g. “Hello there, please put me through to Joe Smith.” • Develop a relationship with a source that knows your potential partner, and then receive an introduction from that source so that you go in with the introduction from the source. So, when you call the potential partner’s office and the gatekeeper asks what your call is regarding, you can say “His good friend, Jim Benson asked me to call him.” • Adopt the gatekeeper i.e. develop a relationship with them. Do this by engaging in a conversation with them whenever you call. Developing a relations Make an Impact with Your Trade Show Display Graphic Images hat you go in with the introduction from the source. So, when you call the potential partner’s office and the gatekeeper asks what your call is regarding, you can say “His good friend, Jim Benson asked me to call him.”So, you’ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphicsyou select are the next most important element to help you really stand out at a trade show – your graphics.Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and powerful as possible. • Adopt the gatekeeper i.e. develop a relationship with them. Do this by engaging in a conversation with them whenever you call. Developing a relationship with the gatekeeper comes in handy when you’ve been unable to reach your potential partner because they’re often out of the office. • If you’re calling from an international destination, say “Hello there, please put me through to Joe Smith, and let him know it’s Tom from Italy.” As a result of the time zone difference and the cost of the call, an international phone call immediately gives the impression that the call is very important. The gatekeeper is likely to put you through without asking why you’re calling. • Send a letter first. In the letter, ask the potential partner to expect your call on a certain date. This way you can say “He’s expecting my call,” when the gatekeeper asks what your call is regarding. • Another approach is to email your potential partner to check if they’ve received your letter, and then ask for the best time to call them. In this instance, it’s likely that your potential partner will let their gatekeeper know that your phone call is expected. • If a voicemail is the gatekeeper, it’s best to send in a letter first, and then follow up by leaving a voicemail message. However, if you choose not to send a letter first, then simply introduce yourself and let your potential partner know why you’re calling. Don’t go into detail about your proposal - just give sufficient information to get them curious enough to return your call, or email you. Copyright © 2005 by Habiba Abubakar and Emprez. 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