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Casual Articles - Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
The A.C.E.S. model of exceptional customer service is a simple pneumonic and diagnostic tool that will help you evaluate your companys ability to deliver service to the customer. Once you have your diagnosis, you then know where to apply corrective measures if needed.A.C.E.S. hel
Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It i
Working from home, setting your own schedule, and conducting business at your own pace, is an extremely attractive lifestyle for many people. The thought of creating an Internet-based business may be a daunting one, because many people believe you must create a product and web site, inter
When clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!
In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.
Some of the items to include in your plan might include:
Seeking PR in your local papers (perhaps revolving around a national organizing
holiday, a seminar you're giving in your community, a contest you're holding, time
you've donated to a local charity, etc.)
Creating a referral program for current clients
Writing/updating your business cards and brochure
Creating/updating a web site
Getting listed in the Yellow Pages
Writing your "60-second commercial"
Investigating advertising opportunities
Investigating networking groups
Investigating partnerships
Investigating new partnerships/alliances
Developing seminars/workshops
Developing new products
Writing tips booklets or a book
Participating in expos/trade shows
Investigating speaking opportunities/improving skills
Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It is
We are valued in this world at the rate we desire to be valued Jean De La BruyereQuite often our careers or lack of a career will be a reflection of what we see in the mirror. Ive used the following exercise on many occasions with my workshop participants. It can be quite rev
Some of the items to include in your plan might include:
Seeking PR in your local papers (perhaps revolving around a national organizing
holiday, a seminar you're giving in your community, a contest you're holding, time
you've donated to a local charity, etc.)
Creating a referral program for current clients
Writing/updating your business cards and brochure
Creating/updating a web site
Getting listed in the Yellow Pages
Writing your "60-second commercial"
Investigating advertising opportunities
Investigating networking groups
Investigating partnerships
Investigating new partnerships/alliances
Developing seminars/workshops
Developing new products
Writing tips booklets or a book
Participating in expos/trade shows
Investigating speaking opportunities/improving skills
Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It i
Getting celebrity testimonials or endorsements is an effective way to boost sales, add publicity and credibility to your book, and attract attention from booksellers and libraries. As a small press author, I dont think I would have any trouble getting reviews from Booklist, Publishers W
Creating a referral program for current clients
Writing/updating your business cards and brochure
Creating/updating a web site
Getting listed in the Yellow Pages
Writing your "60-second commercial"
Investigating advertising opportunities
Investigating networking groups
Investigating partnerships
Investigating new partnerships/alliances
Developing seminars/workshops
Developing new products
Writing tips booklets or a book
Participating in expos/trade shows
Investigating speaking opportunities/improving skills
Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It i
Imagine having a calm and obedient dog. He doesn't yelp at every little noise or bite you forcefully because he "thinks" you're playing with him. He's also friendly, but respectful and can basically understand what he needs to do each day. Oh, the sheer bliss of it all! Now imagine that y
Investigating networking groups
Investigating partnerships
Investigating new partnerships/alliances
Developing seminars/workshops
Developing new products
Writing tips booklets or a book
Participating in expos/trade shows
Investigating speaking opportunities/improving skills
Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It i
All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words a
Investigating ways to thank current clients for past business
You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.
Sound simple? It is! With a plan, you can get all those ideas out of your head and onto paper. You'll sleep better! It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard. Go for it!
Copyright 2005 Time to Organize. All rights reserved.
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