A lot of thought, money, and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

1. Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.
2. Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layou
   Your Picture of Success
   I'm sure you've heard that the best way to achieve something is to have a clear understanding of your goal. The more detailed your picture or statement, the more likely you are to reach your desired milestone.Most people want to succeed in a career that is more fulfilling and meaningful than what they have now. In addition they want to be happy and live a good life. Of course each person has their own take on how they envision this goal.What is it that you want in your life?
   font. Or, more likely, the layout and the words worked together to create an eye-appealing, memorable message that you're still thinking about today.

   A lot of thought, money, and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

   1. Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.
   2. Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layo
      A Performance Management View On Tipping
      Recently I read an article about tipping and it triggered me to elaborate on the subject, because it offers many possibilities.In this view the idea of tipping is compared with performance management. The client is the one who evaluates the performance. And as tipping is often used in restaurants and bars, the client is the customer who is receiving the service.When comparing the tip as an incentive for the performance the first question to answer by the one who is offering t
      e expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.
      1. Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.
      2. Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layo
         Getting Started in the Mail Order Business. How Much Does It Cost?
         INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the reader to evaluate whether he is financially able to embark upon a business venture that will bring about success. It is generally true that it takes
         - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.
      3. Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layo
         How To Create A Winning Impression In Your New Job
         Congratulations! You've just been appointed to your new job. Now the real work begins.It is important from the beginning to convince your new employers that, in selecting you, they have made the right choice.* Demonstrate that you are highly-motivated and eager to get started.* Discuss your duties and responsibilities; and establish your priorities. Set challenging, but achievable, short-term and long-term goals.* To enable you to fit in quickly, find out as m
         match the personality of the service or product you're representing.
      4. Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simply the areas in a layout that are left bare - without text or graphics.) It gives the eye a break and helps to highlight the important points. Make sure to have enough space around the edges and in-between columns and articles. And remember that there is a fine line between not enough and too much white space. Consult well-designed magazines and ads or computer templates for layout inspiration and ideas.
      5. Find effective graphics and photos: It's always better to use too few than too many graphics. One great graphic is so much better than four weak ones. Sometimes they are not even necessary. When you do use graphics and photos, make sure they help illustrate your point, rather than just inserting them to take up space. Likewise, be sure their sizes are appropriate to the space. Stick with high-quality graphics - in this age of affordable, quality clipart, there is no excuse to use any image that isn't perfectly clear and neat. Never use a "gif" file in a print document; those are created for web use only. Make sure the graphic element illustrates your main point - it'