ing these tried, tested and very successful methods.

But the weight doesn't stay off.

The reason is the reasons for weight accumulation are not being addressed.

One of the assumptions made is that weight is purely the product of what you put into your mouth and how much energy you expend. Lots

One of the difficulties with dieting is the well known yo-yo effect. You get all enthusiastic, go wholeheartedly into the new diet, lose some pounds; then after a few weeks, or a few months, the enthusiasm starts to slip, you've done really well, and you want to give yourself a treat or a day off, then that day happens once a week, twice a week, three times a week and the treat happens once a week, once a day, three times a day...

The pounds slip back on, the clothes slowly tighten up again, and you look in the mirror one morning and think I was doing so well...

…or no matter what you do, how closely you stick to the diet, nothing much happens. Others lose pounds, you lose ounces, or even gain them. Life is so unfair…

…or you spend the whole 'diet-time' thinking about food, thinking about what you can and can't eat, counting calories, or points, or sins. Until you get fed-up with the whole thing and give it up… …for a while…

…and then it all starts all over again.

The trouble, I hasten to add, is not with what the diets suggest you eat. The vast majority of them provide good healthy rules for eating that will provide you with a nutritious and balanced intake of food. And lots of people do lose weight using these tried, tested and very successful methods.

But the weight doesn't stay off.

The reason is the reasons for weight accumulation are not being addressed.

One of the assumptions made is that weight is purely the product of what you put into your mouth and how much energy you expend. Lots o

happens once a week, twice a week, three times a week and the treat happens once a week, once a day, three times a day...

The pounds slip back on, the clothes slowly tighten up again, and you look in the mirror one morning and think I was doing so well...

…or no matter what you do, how closely you stick to the diet, nothing much happens. Others lose pounds, you lose ounces, or even gain them. Life is so unfair…

…or you spend the whole 'diet-time' thinking about food, thinking about what you can and can't eat, counting calories, or points, or sins. Until you get fed-up with the whole thing and give it up… …for a while…

…and then it all starts all over again.

The trouble, I hasten to add, is not with what the diets suggest you eat. The vast majority of them provide good healthy rules for eating that will provide you with a nutritious and balanced intake of food. And lots of people do lose weight using these tried, tested and very successful methods.

But the weight doesn't stay off.

The reason is the reasons for weight accumulation are not being addressed.

One of the assumptions made is that weight is purely the product of what you put into your mouth and how much energy you expend. Lots

ick to the diet, nothing much happens. Others lose pounds, you lose ounces, or even gain them. Life is so unfair…

…or you spend the whole 'diet-time' thinking about food, thinking about what you can and can't eat, counting calories, or points, or sins. Until you get fed-up with the whole thing and give it up… …for a while…

…and then it all starts all over again.

The trouble, I hasten to add, is not with what the diets suggest you eat. The vast majority of them provide good healthy rules for eating that will provide you with a nutritious and balanced intake of food. And lots of people do lose weight using these tried, tested and very successful methods.

But the weight doesn't stay off.

The reason is the reasons for weight accumulation are not being addressed.

One of the assumptions made is that weight is purely the product of what you put into your mouth and how much energy you expend. Lots

up… …for a while…

…and then it all starts all over again.

The trouble, I hasten to add, is not with what the diets suggest you eat. The vast majority of them provide good healthy rules for eating that will provide you with a nutritious and balanced intake of food. And lots of people do lose weight using these tried, tested and very successful methods.

But the weight doesn't stay off.

The reason is the reasons for weight accumulation are not being addressed.

One of the assumptions made is that weight is purely the product of what you put into your mouth and how much energy you expend. Lots

ing these tried, tested and very successful methods.

But the weight doesn't stay off.

The reason is the reasons for weight accumulation are not being addressed.

One of the assumptions made is that weight is purely the product of what you put into your mouth and how much energy you expend. Lots of energy expenditure i.e. active life, low calorie intake equals weight loss. Sedentary lifestyle, high calorie intake equals weight gain. That's simple maths and it's perfectly true. You eat fewer calories than you expend and your body has to get those extra calories from somewhere. It gets them from the fat it has carefully stored away under your skin, for just such an emergency.

So why do you have so much difficulty eating less than you expend?

This is the territory that isn't normally explored.

If it was explored you would find associations with food and being good buried in the subconscious. When you were good as a young child, sweets, candy, cakes, ice cream, chocolate, biscuits, cookies, were the reward for that goodness. When you pleased your parents, this is frequently the treat that was given. But very soon that got twisted and you assumed that if you didn't get it, you had been bad. And so eating this sort of food gave your subconscious mind the message 'I am a good and/or loveable person'. The only reason your subconscious would need to be re-assured about that is if it didn't believe it already. But when you stop giving yourself these 'treats', then at a subconscious level, you feel you must have been