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Casual Articles - How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Convenience stores by nature have a singular brand promise: convenience. But in a fast-paced retail environment, the busiest of stores struggle to live up to that commitment. Some retailers are taking a step back and discovering opportunities to improve on convenience by rethinking their supply and fixture layout.They’re recognizing opportunities to improve flow and better address their customers’ needs
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles ar
As humans, our strongest emotional responses - both positive and negative - come from visual cues. That's precisely why the old adage, "A picture is worth a thousand words," has more than a ring of truth to it. When you're flipping through a magazine or surfing the Web, the photos are what make you stop and look. Today, the images that are most effective in capturing the attention of readers and web visitors al
Well, the simple truth is... they're all... "Baby Boomers"!
The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.
Here's a few interesting facts about the baby boomers in general:
First, they control 70% of the entire net worth of the United States! Second... they represent 27.5% of the population according to the last census, taken in 2000. And third... once they start hitting 40... many of them... Start Having Problems With Their Eyesight!
It's true!
According to the National Eye Institute's 2002 Report called "Vision Problems In The U.S.", there are 3,406,280 people over age 40, who have some kind of visual impairment!
And generally, for many folks... the older you get, the worse your eyesight gets.
So here's a little tip if you're selling goods or services to older folks: Since you're likely to have a higher percentage of them who do have vision problems...
Make Sure Your Ads Are Easy To Read!
So, here's what you should do: Studies have shown, using a font called "Courier 10 BT" produces a larger ad response than other fonts.
Now be careful, Courier 10 BT, is NOT the same as the "Courier New" font, you may already have on your computer.
Not at all!
See, the Courier 10 BT font, is a little darker. And this darker font, is easier to read... and this lifts the response to your ads.
Here's an example of the Courier 10 BT Font in action:
"If you can read this, you're still doing fine sonny boy!"
It's sure not the prettiest font in the world -- it's more like the old-style fonts you used to have on your typewriters (Remember those?) -- but, it works like a charm... and you won't ever get in trouble for making your ads easier to read, right?
Anyhow, if you want to guarantee your ads are easy to read, and you're working in a marketplace that may be visually challenged, use the Courier 10 BT font.
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles are
Many years ago when I hated what I was doing for a living I was encouraged by my career coach to write down several short stories about times and events in my life where I influenced the outcome. I was stumped at first, but after a few days, I came up with over 15 pages of stories of times in my life where I influenced the outcome and either grew myself and/or bettered the existence of either myself or oth
It's true!
According to the National Eye Institute's 2002 Report called "Vision Problems In The U.S.", there are 3,406,280 people over age 40, who have some kind of visual impairment!
And generally, for many folks... the older you get, the worse your eyesight gets.
So here's a little tip if you're selling goods or services to older folks: Since you're likely to have a higher percentage of them who do have vision problems...
Make Sure Your Ads Are Easy To Read!
So, here's what you should do: Studies have shown, using a font called "Courier 10 BT" produces a larger ad response than other fonts.
Now be careful, Courier 10 BT, is NOT the same as the "Courier New" font, you may already have on your computer.
Not at all!
See, the Courier 10 BT font, is a little darker. And this darker font, is easier to read... and this lifts the response to your ads.
Here's an example of the Courier 10 BT Font in action:
"If you can read this, you're still doing fine sonny boy!"
It's sure not the prettiest font in the world -- it's more like the old-style fonts you used to have on your typewriters (Remember those?) -- but, it works like a charm... and you won't ever get in trouble for making your ads easier to read, right?
Anyhow, if you want to guarantee your ads are easy to read, and you're working in a marketplace that may be visually challenged, use the Courier 10 BT font.
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles ar
Sponsorship certainly conjures up an image of enormous market reach but at a mighty high price. Some of the biggest events in the world reach a market of many, many millions of people. But that's at a level where only major players are able to participate.If you are looking for effective sponsorship at a price you can afford to pay, there are numerous opportunities. For instance, take a music store sell
Make Sure Your Ads Are Easy To Read!
So, here's what you should do: Studies have shown, using a font called "Courier 10 BT" produces a larger ad response than other fonts.
Now be careful, Courier 10 BT, is NOT the same as the "Courier New" font, you may already have on your computer.
Not at all!
See, the Courier 10 BT font, is a little darker. And this darker font, is easier to read... and this lifts the response to your ads.
Here's an example of the Courier 10 BT Font in action:
"If you can read this, you're still doing fine sonny boy!"
It's sure not the prettiest font in the world -- it's more like the old-style fonts you used to have on your typewriters (Remember those?) -- but, it works like a charm... and you won't ever get in trouble for making your ads easier to read, right?
Anyhow, if you want to guarantee your ads are easy to read, and you're working in a marketplace that may be visually challenged, use the Courier 10 BT font.
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles ar
"All our operators are busy at the moment. But your call is important to us, so please take your place in the queue until an operator is free to take your call."Heard that one before. Just how important is that call?The dulcet-toned voice that talks so charmingly to you at a time when you don't have the patience, nor the inclination, to hang on and wait. What's even more annoying, if your phone co
Here's an example of the Courier 10 BT Font in action:
"If you can read this, you're still doing fine sonny boy!"
It's sure not the prettiest font in the world -- it's more like the old-style fonts you used to have on your typewriters (Remember those?) -- but, it works like a charm... and you won't ever get in trouble for making your ads easier to read, right?
Anyhow, if you want to guarantee your ads are easy to read, and you're working in a marketplace that may be visually challenged, use the Courier 10 BT font.
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles ar
Businesses these days are stifled with inefficiencies brought on by bad legislation and brain dead regulators. But businesses have a choice; we have a way to fight the system. One way is to stop producing, raise prices and invest in better markets with higher returns and less regulation. As a matter of fact this is what many businesses do and are doing.Look at all the off shoring of jobs and factories in
And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine.
Download Your Courier 10 BT Font By Clicking Here
This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online.
Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles are printed in.
When you run display ads, you must use an editorial-style format using a font that matches the font "normal" articles are printed in (which for many papers is Times New Roman -- this font).
P.S. Want to hear a few more facts about the Baby Boomers?
They have an estimated annual spending power of $1 Trillion Dollars! They have a higher divorce rate, and a higher rate of "staying single" than prior generations...
And... over 50% of them are living in the following 9 states: California, Texas, New York, Florida, Pennsylvania, Illinois, Ohio, Michigan and New Jersey.
And... according to the latest stats... it looks like they'll be living to 79.5 years of age. Which is...
Not Long Enough, If You Ask Me!
Later.
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