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Casual Articles - Creative Emulation
Just now a student got his graduate degree. He is now officially a doctor. In the same moment, a doctor performed his umpteenth operation successfully. Both hold only a graduate degree. Whom would you consider more skilled?Just now a student got his degree. He is now officially a mechanical engineer. In the same moment, a mechanical engineer was part of a team working out the aerodynamics of a new concept in car design. Whom do you consider more competent?Apply the same concept to your recruitment, will you? Just now there are two aspirants waiting outside your room. One of them is a fresh person with dynamic vi
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With thi
Your business holiday gift, if sent in a thoughtful manner, can be a subtle but effective marketing tool to solidify business relationships and let your clients know they are valued.Tip #1: Know YOUR company's gift-giving policy as well as your CLIENT'S gift policy before sending a gift.Many companies have a formal or informal policy of "No Gifts" for a variety of reasons. These clients usually include government agencies, government contactors, and businesses that purchase items through a bidding process.TIP #2: Plan early in the FALL by updating your business contact mailing list and findin
• Brainstorming
• Benchmarking
• Problem solving
When these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. (As a consultant, I am glad that people sometimes take this step).
Each of these steps can be very valuable and powerful when done correctly. There are methods, approaches and steps that you can take to make each of these things (including hiring the consultant) more effective.
The Problem
The problem is the first three items on the list suffer from a similar problem – they all become too introspective.
Brainstorming too often becomes a short list of ideas that people have considered in the past, or things people tried at their last job.
Benchmarking ends up being too incestuous. If you are benchmarking within your industry, everyone in the industry is looking at each other, and the bar may never be lifted high enough.
Problem solving techniques are only as good as the ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.
The Alternative
The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham, who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.
It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back in their situation.
In some types of training seminars, participants will be placed in the “hot seat” by the facilitator or trainer. In this situation the participant is asked very specific questions to help both them and the facilitator better understand their situation. Then the trainer will propose some very specific ideas that the participant can apply.
On first glance this may seem like a boring event for other participants as one person’s situation is explored, prodded and probed. The reality is that if the trainer does a good job of setting up the process, each participant can learn much by answering the same questions for themselves, reflecting on their answers and using the process of creative emulation to apply the lessons to their own business and situation.
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With this
Want to increase Sales? Then here are 4 Key Marketing Do’s and Don’ts ...Not happy with your Marketing Plans? Spending a lot and getting little in return? Well, first off – you’re not alone. Many of the company owners I talk to express frustration with Marketing. They feel it’s a waste of money – echoing the famous quote “I know that 50% of the money I spend on Marketing is wasted – and if I knew which 50%, I’d cut it out”. Here are 4 things you can do to cut the waste and get better results.First, don’t confuse Marketing and Selling. Selling is, in fact, only a method of promoting your products and services. Sa
Benchmarking ends up being too incestuous. If you are benchmarking within your industry, everyone in the industry is looking at each other, and the bar may never be lifted high enough.
Problem solving techniques are only as good as the ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.
The Alternative
The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham, who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.
It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back in their situation.
In some types of training seminars, participants will be placed in the “hot seat” by the facilitator or trainer. In this situation the participant is asked very specific questions to help both them and the facilitator better understand their situation. Then the trainer will propose some very specific ideas that the participant can apply.
On first glance this may seem like a boring event for other participants as one person’s situation is explored, prodded and probed. The reality is that if the trainer does a good job of setting up the process, each participant can learn much by answering the same questions for themselves, reflecting on their answers and using the process of creative emulation to apply the lessons to their own business and situation.
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With thi
When terrorists shook America and the world with the September 11 attacks of 2001, they didn’t just hit the travel industry hard but also changed the way corporate travel management functioned. Post 9/11, corporate travel management in the U.S. has become as much about security as it is about booking low-priced tickets and hotel rooms. Though the terrorists could not deter business travelers too long despite using airliners to hit prominent targets in New York City and Washington, they certainly prompted corporate travel management firms to rethink strategy.As business spreads to new and at times unstable parts of the
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back in their situation.
In some types of training seminars, participants will be placed in the “hot seat” by the facilitator or trainer. In this situation the participant is asked very specific questions to help both them and the facilitator better understand their situation. Then the trainer will propose some very specific ideas that the participant can apply.
On first glance this may seem like a boring event for other participants as one person’s situation is explored, prodded and probed. The reality is that if the trainer does a good job of setting up the process, each participant can learn much by answering the same questions for themselves, reflecting on their answers and using the process of creative emulation to apply the lessons to their own business and situation.
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With thi
As health care costs increase at a faster rate than other products or services, health care providers, in particular hospitals, are under continuous pressure to dramatically improve service, reduce costs, improve patient safety, reduce waiting times, and reduce errors and associated litigation.However, hospitals are not making the necessary improvements in cost, quality, and safety. A report by the U.S. HHS Office of the Inspector General finds that 20% of consecutive inpatient stay sequences were associated with poor quality care, unnecessary fragmentation of care, or both. The current organization and management of h
In some types of training seminars, participants will be placed in the “hot seat” by the facilitator or trainer. In this situation the participant is asked very specific questions to help both them and the facilitator better understand their situation. Then the trainer will propose some very specific ideas that the participant can apply.
On first glance this may seem like a boring event for other participants as one person’s situation is explored, prodded and probed. The reality is that if the trainer does a good job of setting up the process, each participant can learn much by answering the same questions for themselves, reflecting on their answers and using the process of creative emulation to apply the lessons to their own business and situation.
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With thi
Have you always wanted to go into business for yourself? If so, it's possible that you've considered whether buying a business franchise is the right choice for you. Starting a business in any field is a significant life and professional decision, and, as with any major decision, it is important to weigh all of the pros and cons before taking the leap into a business franchise opportunity.There was a time when someone wanting to start a business would follow the traditional route of selecting an industry, researching and establishing financing, and then hanging a shingle on the doorpost. These "mom-and-pop" businesses
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With this realization, anyone can become a case study for you!
• Read the local business section or the Wall Street Journal more carefully.
• Read business magazines in industries different than you own.
• Attend a conference as a guest of a friend – in an industry completely different from your own.
• Learn more about the people you meet at your next networking event. Don’t stop with exchanging names and business cards. Take real interest in their approaches and successes.
These approaches can get you started.
Brainstorming, benchmarking and problem solving are great tools in your tool bag, but remember you have other options. One of those options is creative emulation. You can apply it in many ways in your business or other professional pursuits.
I wish you great success with this new approach.
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