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Casual Articles - Are You Attracting or Repelling Prospects?
Meet the franchisor and as many of the people in the operation as possible. Ask yourself how you feel about them, do you like them, trust them, enjoy their company? Do you want to “partner” with them for a long period of time as you develop and run your business? Be sensitive to how the franchisor treats you while you are evaluating the opportunity. Are they timely, professional, open, understanding? Do they communicate appropriately and frequently and show integrity? These first interactions are an important indication of the future relationship you would have with the franchisor. Ask yourself if you would be proud to be associated with them.Listen to as many of the existing franchisees as possible. Are they enjoying their franchise? Do they get the support they need from the franchisor? Is the franchisor easy to do business with? Does the experience of the franchisee back up the claims made
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at l
Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.Keep the design and layout simple and clean The more cluttered or messy the layout and design is for your marketing collateral, the harder it would be for your customers to find the important stuff. So, don’t overcrowd the design of your marketing materials.
You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...
You can also attract or repel prospects in your invisible marketing...such as: the way you present yourself, your attitude, the tone you use, subtleties in the way you run your small business, your thoughts, your actions, your motivation, etc...
Think of a person who is cocky and a know-it-all. "I am great, I am the best, I have the most experience, I am the one you should work with. You would be crazy not to work with me, hire me, pay me, my advice is right, you're wrong, you don't know what you're talking about"...and on and on and on...
Turns you off, doesn’t it? Kinda makes you sick, hu?
Big case of Repel Marketing. Essentially you are repelling the prospect just as this know-it-all person repels you.
Now, think of the person who's empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu?
Great case of Attraction Marketing. Essentially you are attracting the prospect just as the empathetic, listening, caring person attracts you.
Obviously, Attraction Marketing is the way you MUST market your small business.
By incorporating Attraction Marketing, your prospect is attracted to you. Your prospect wants to be around you. Your prospect trusts you. Your prospect feels comfortable with you. And your prospect buys from you.
If you are not attracting clients or customers, you are probably being a Repel Marketer.
I hear you saying, "Who me? How could I possibly be a Repel Marketer?"
It’s actually easier to be a Repel Marketer that an Attraction Marketer.
Being an attractor takes empathy, listening, concentration, care and concern. Being a Repel Marketer is easy...just be lazy and do everything half-hearted and I can guarantee...your pretty much there.
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at le
A hockey coach on "Making the Cut" (a Canadian reality show) this week gave his team a lesson about putting confidence and performance in their respective places. He compared it to a person steering a boat while pulling a water skier. When the driver steers the boat to the left, eventually the water skier will follow to the left too.Using that illustration, he showed how most young or inexperienced players allow their performance to take the wheel of the boat, thus dictating what direction their confidence takes. This is all fine and good when you're on top of your game and doing well -- the result is your self-confidence increases and you play better. But the danger occurs when your performance takes a turn for the worse -- your confidence decreases and you begin to create negative momentum.The hockey coach gave his players a simple solution -- change the
Think of a person who is cocky and a know-it-all. "I am great, I am the best, I have the most experience, I am the one you should work with. You would be crazy not to work with me, hire me, pay me, my advice is right, you're wrong, you don't know what you're talking about"...and on and on and on...
Turns you off, doesn’t it? Kinda makes you sick, hu?
Big case of Repel Marketing. Essentially you are repelling the prospect just as this know-it-all person repels you.
Now, think of the person who's empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu?
Great case of Attraction Marketing. Essentially you are attracting the prospect just as the empathetic, listening, caring person attracts you.
Obviously, Attraction Marketing is the way you MUST market your small business.
By incorporating Attraction Marketing, your prospect is attracted to you. Your prospect wants to be around you. Your prospect trusts you. Your prospect feels comfortable with you. And your prospect buys from you.
If you are not attracting clients or customers, you are probably being a Repel Marketer.
I hear you saying, "Who me? How could I possibly be a Repel Marketer?"
It’s actually easier to be a Repel Marketer that an Attraction Marketer.
Being an attractor takes empathy, listening, concentration, care and concern. Being a Repel Marketer is easy...just be lazy and do everything half-hearted and I can guarantee...your pretty much there.
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at l
Name plates are used to display names and titles. They are used in houses, offices, meetings, conferences, training centers, dinners, product name displays, etc. Name plates serve as an identification mark. These give a professional look. Sizes of name plates vary according to the number of words necessary to satisfy the consumer.Name plates can be made at home using household materials. They can also be assembled by purchasing necessary materials from the market. However, name plates ordered and purchased from the market give a professional touch.Name plates purchased from the market range widely in design and size. If a door name plate is required, light materials like aluminum or plastic are used. For desk name plates, heavy materials like granite, glass or wood are preferred. Sometimes a license plate is used as a name plate. In that case, only the initials of the name are used.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu?
Great case of Attraction Marketing. Essentially you are attracting the prospect just as the empathetic, listening, caring person attracts you.
Obviously, Attraction Marketing is the way you MUST market your small business.
By incorporating Attraction Marketing, your prospect is attracted to you. Your prospect wants to be around you. Your prospect trusts you. Your prospect feels comfortable with you. And your prospect buys from you.
If you are not attracting clients or customers, you are probably being a Repel Marketer.
I hear you saying, "Who me? How could I possibly be a Repel Marketer?"
It’s actually easier to be a Repel Marketer that an Attraction Marketer.
Being an attractor takes empathy, listening, concentration, care and concern. Being a Repel Marketer is easy...just be lazy and do everything half-hearted and I can guarantee...your pretty much there.
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at l
The game you once played on the school playground is now the game you play daily in the corporate jungle.Remember tetherball? There’s a tall metal pole planted firmly in the ground with a long cord attached at the top. At the other end of the cord the ball is tied. No matter how hard you hit the ball, which direction it’s headed or how fast it’s going, the ball remains attached to the pole. The same goes for your relationship with your boss—and you can guess which one of you is the pole and which one is the ball.For as long as you’re in the game, you’re firmly attached to your boss, to his history, reputation, politics, choices, and to some extent his future. How closely you entwine yourself with your boss will affect your reputation and will have a major influence on what you can accomplish on the job and where your career goes.There are five laws that you absolutely must follow
By incorporating Attraction Marketing, your prospect is attracted to you. Your prospect wants to be around you. Your prospect trusts you. Your prospect feels comfortable with you. And your prospect buys from you.
If you are not attracting clients or customers, you are probably being a Repel Marketer.
I hear you saying, "Who me? How could I possibly be a Repel Marketer?"
It’s actually easier to be a Repel Marketer that an Attraction Marketer.
Being an attractor takes empathy, listening, concentration, care and concern. Being a Repel Marketer is easy...just be lazy and do everything half-hearted and I can guarantee...your pretty much there.
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at l
There is one simple thing that can lose potential clients fast. Once you have lost them due to this one thing, it is virtually impossible to ever get them back.You can also lose your current clients with this one simple thing. Not only will it cause your clients to stop using your services but they will definitely not refer anyone to you. That is the power of this one simple thing.This one simple thing is not keeping your word. It's saying you'll do something and then not doing it. Just suppose you say to a potential client, "I will send you that additional information tomorrow." Then tomorrow comes and goes and you get really busy and you don't send it until the day after. No big deal, you think to yourself as it's only one day late and it's not going to make a big difference. Yes, it probably does not make a difference to the potential client whether they get it tomorrow or the day a
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't getting more business. The problem can be very hard to notice, because it is usually invisible or at least very subtle.
For example: How do you present yourself for face-to-face meetings with prospects? Do you look professional? Or, do you look like just crawled out of bed? No, I'm not talking about wearing a three-piece suit here...unless, of course, it’s appropriate for your industry or area of expertise. What I am talking about specifically, is that you MUST be professional in your appearance and look appropriate for your industry or you will repel rather than attract clients.
Are you on time to your meetings? Or, do you keep the prospect waiting? When something makes you late, do you call to let them know you are on your way, or do you show up 20 minutes late and offer an excuse? Everyone's time is valuable. Being even 5 minutes late can be seen as rude to some. Are you repelling rather than attracting by not treating your prospects time as a priority?
What's your telephone demeanor? When you talk business on the phone, do you focus all your attention on the caller? Or, do you talk to others at the same time, place the caller on hold indefinitely, shout into the receiver, drift away inattentively or type an on your computer? Are you repelling rather than attracting by being distracted and unprofessional on the phone?
What about the noise factor on the telephone? Have you ever tried to talk business with someone only to be interrupted by distracting sounds coming from their end of the line? Sounds like screaming kids, a roaring vacuum cleaner, loud TV's, or retail announcements of what's on sale on aisle 5... Are you repelling rather than attracting by trying to do business around chaotic noises?
The examples above are invisible or subtle ways you may be a repeller. But, there are obvious ways that you may be repelling clients too...
For example: The Internet—sad, but true—offers small business owners a great way to repel customers. How does your web site look? If your web site looks like it's just been thrown together, then that's how people see you and your business. It's not a very flattering much less, a professional image.
A worldwide audience sees your web site. What does yours say about you? Does it show people that you're too cheap to hire a professional to
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