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Casual Articles - Marketing Mimics Life
Learn the benefits of introducing art into your office or home as a strategy for helping to reduce your stress levels and your employees too. Simply put stress is defined as a real or interpreted threat to our mind or body that makes us take action. It varies with each individual person.Imagine you're in the office, the phone keeps ringing, but you are trying to concentrate on a report you should have finished yesterday, and every time you check your email there is another batch of emails that need replies. So you stay late and a colleague assumes this is an invitation to chat to you for 20 minutes about nothing important. Everyone copes differently; perhaps you reach for a coffee & cake, or go out for a cigarette break or enjoy a glass of wine at the end of the day. Or maybe all three?! How you react and how you handle the stresses of everyday living can determine your well being both physically and mentally. Stress has been linked to all the leading causes of death, including heart disease, cancer, accidents and suicide.Not all stress in life comes from negative events - perhaps you have just landed a new better paying job or contract. They key is balance - learning how to relax and control your reaction to the stressors in life.Once you le
What does your image say about you?
Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?
Remember, image is EVERYTHING.
And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type,
You’ve heard about speed dating, but did you know speed interviewing is one of the latest trends being used by employers and recruiters to assess potential applicants?Current industry research on Career Industry Megatrends by Career Directors International (www.careerdirectors.com) shows that Puzzle Interviews, Fishbowl Interaction Activities and Simulation Interviews are just a few of the newer interview innovations being used in the ever-evolving quest by employers to make smart hiring decisions.With increasing litigation and costs associated with hiring mistakes, employers are now placing increased focus on the job applicant’s performance at interview to determine their potential match with the company’s values and objectives.So what are the newer techniques being used and how can you prepare for these pressurised situations?Speed Interviewing:Speed interviewing is where recruiters meet and screen multiple candidates at one time. This technique is being used increasingly for graduate positions and employers could meet and interview anything up to 15 candidates in a sitting. The key to performing well under these circumstances is preparation. Never before has a first impression been so important. Before you attend research the company so you know what th
So, just HOW does marketing mimic life? How do the clich?s that are true in life itself pertain to marketing your small business?
Here are six clich?s showing how the same truisms that resonate in life also resonate in marketing your small business.
Clich? Number 1: You NEVER get a second chance to make a first impression.
There's NEVER been a more truthful saying—whether it has to do with life or marketing. Your image is absolutely EVERYTHING. If you begin with a bad first impression, then prospects will, most likely, always see you that way.
Case in point: Remember the kid in your class whose mom wore a bathrobe and curlers in her hair when she dropped him off at school? Remember? How can you ever forget her? It doesn't matter whose mom she was, where you saw her, or if she was the PTA president. Whenever you saw that lady, you had a flashback of that fuzzy pink robe and all those hair curlers.
Or, maybe you've called a business owner needing their product or service, but were met with a spacey or completely-out-of-it attitude...as if they didn't have a clue what the hairball they were doing.
What was your impression of them? Did you feel confident giving them your business? Did you trust them enough to make a purchase or did you physically turn and run out the door?
Guess what? They don't get another chance to remedy that very bad first impression. In fact, it's probably the very LAST place you'd ever go again.
This is EXACTLY how it works with your small business image. It's that first impression that people remember indefinitely.
What does your image say about you?
Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?
Remember, image is EVERYTHING.
And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type,
Every business must strive to provide quality products and services to customers. To achieve that objective the company must draw well thought out policies and procedures to ensure 100% achievement of the targets.Here are some tips to ensure that your business attains and enhance quality:Document Quality Objectives and ProceduresQuality management objectives, policies and guidelines must be set and published in manuals, in the business newsletter, on the notice board and wherever appropriate. This is to educate and remind employees and management and serve as guidelines. Even suppliers and customers should be informed on the company’s quality management policies and where appropriate be advised to adhere to them.Educate Employees on Quality RequirementsFor total quality management to work everyone in the business must be educated and trained in its principles. Everyone must be brought on board – from the cleaner, the gardener, the electrician, the clerk, and manager etc. Employees should be made to own the process and not to feel left out of the action. Employees should be organised in quality circles (groups) within departments to brainstorm and implement quality issues.Foster a Policy of Zero Tolerance to DefectsOne error could cause a thous
Clich? Number 1: You NEVER get a second chance to make a first impression.
There's NEVER been a more truthful saying—whether it has to do with life or marketing. Your image is absolutely EVERYTHING. If you begin with a bad first impression, then prospects will, most likely, always see you that way.
Case in point: Remember the kid in your class whose mom wore a bathrobe and curlers in her hair when she dropped him off at school? Remember? How can you ever forget her? It doesn't matter whose mom she was, where you saw her, or if she was the PTA president. Whenever you saw that lady, you had a flashback of that fuzzy pink robe and all those hair curlers.
Or, maybe you've called a business owner needing their product or service, but were met with a spacey or completely-out-of-it attitude...as if they didn't have a clue what the hairball they were doing.
What was your impression of them? Did you feel confident giving them your business? Did you trust them enough to make a purchase or did you physically turn and run out the door?
Guess what? They don't get another chance to remedy that very bad first impression. In fact, it's probably the very LAST place you'd ever go again.
This is EXACTLY how it works with your small business image. It's that first impression that people remember indefinitely.
What does your image say about you?
Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?
Remember, image is EVERYTHING.
And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type,
Be careful what you wish for business ownership is hard work. Is there an easy way? Many very successful people in the corporate world are chosen for important assignments and projects at work. They then get frustrated, while trying to become an entrepreneur on the side, they feel that they are too busy working at the corporation to get anywhere in a business of their own.To those who feel this way, I say to you; “and you of course know you should be careful what you wish for.” You see the reality is that there is no easy way..."They lied to us" you see? Or we lied to ourselves. But the freedom to pursue happiness indeed is a great gift, but too it comes with the ultimate responsibility. Owning your own business means that every mistake you make you take. Every little detail can bit you in the ass. Many people are better off to work in a corporation and never own their own business. So many small businesses fail and that person ends up losing everything.Some feel they should go out and day trade to increase their financial situation that way. Many lose all their money doing so. It scares most corporate employees to go out and do this sort of thing. And really, it should, most people lose their rear ends on a gambling spree. The volatility of the individual stock and your abilit
Or, maybe you've called a business owner needing their product or service, but were met with a spacey or completely-out-of-it attitude...as if they didn't have a clue what the hairball they were doing.
What was your impression of them? Did you feel confident giving them your business? Did you trust them enough to make a purchase or did you physically turn and run out the door?
Guess what? They don't get another chance to remedy that very bad first impression. In fact, it's probably the very LAST place you'd ever go again.
This is EXACTLY how it works with your small business image. It's that first impression that people remember indefinitely.
What does your image say about you?
Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?
Remember, image is EVERYTHING.
And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type,
Hosting a successful fundraiser is no accident. It requires planning, commitment, and more than a little bit of salesmanship. If this sounds like a lot of work, make no mistake about it, it is. But it’s rewarding work, it’s meaningful work, and done the right way, it can be fun work. Fundraisers present wonderful opportunities to generate both income and good will for your organization, to raise community awareness for your cause, and to create a sense of camaraderie within your group. These tips are designed to help your organization get the most from your fundraiser, in every sense of the word.When planning your fundraiser, the first question to ask is “when?” Timing is very important and depending on the kind of fundraiser you want to hold, certain times of the year of the year are better than others. The fall and spring, with their temperate weather, are wonderful seasons if you’re going door-to-door, having a bake sale, or holding a car wash.If you’re tying into a specific event like an Oktoberfest or school fair, then the dates are predetermined, but if you’re opting for the brochure or “pre-sales” method, you have some flexibility over your schedule. Generally speaking, a two-week period is ideal – anything longer than that tends to be counterproductive. Avoid ti
What was your impression of them? Did you feel confident giving them your business? Did you trust them enough to make a purchase or did you physically turn and run out the door?
Guess what? They don't get another chance to remedy that very bad first impression. In fact, it's probably the very LAST place you'd ever go again.
This is EXACTLY how it works with your small business image. It's that first impression that people remember indefinitely.
What does your image say about you?
Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?
Remember, image is EVERYTHING.
And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type,
The majority of executive job seekers prefer to undertake their campaigns as efficiently as possible: find a prospective employee, prepare and send a resume, wait for a response. Many, however, lose time and opportunities needlessly or, worse, settle for lower job offers because they have not promoted themselves in an effective manner.The following approach can help you create an impact in the job market – and help make your executive job search a success.A Frequent OccurrenceWhile surfing for a new executive position, you see one that is a perfect match. You quickly send in your resume. You know you have a better than average chance because of your experiences, your academic qualifications, your accomplishments to date. More importantly, since you are among the first to respond to the posting, you think you are ahead of the pack.What you may not realize is that hundreds, if not thousands, of other executives are thinking the same thing. They have the same basic qualifications, the same core experiences, perhaps they have held positions similar to yours in their respective companies. And, they may have all sent in their resumes within minutes of your posting.After some time, you realize that you haven’t been called for an interview – the same a
What does your image say about you?
Does it reflect you as professional? Does it say that you're an expert in your industry? Or, does it say that you're simply thrown-together and don't care enough to worry about how potential clients see you?
Remember, image is EVERYTHING.
And, it's only your best face forward that brands you in a positive light. Make CERTAIN that you aren't presenting a bathrobe and hair curlers type, a spacey out-of-it type or any other type of poor image within your marketplace.
Even if you were only exposed to these people once, you still remember them today...and the first impression you provide is how your prospects will always see you.
Clich? Number 2: Life is a marathon, not a sprint.
Athletes in training for a long race all have one thing in common...that being their pace. They train with endurance in mind. This gives them the competitive edge to literally go the distance.
Consider six-time Tour de France Champion Lance Armstrong. What gives him the edge? Truth is—he earns the edge through his commitment to endurance. Your commitment to endurance is EXACTLY what gives you the competitive edge in marketing your small business.
Your marketing efforts MUST be continual and MUST be paced. You MUST get into the mindset that marketing takes time and does not happen overnight.
Are you marketing on a regular and consistent basis? Are you committed to being in business for the long haul? Or, will you drop out of the game if you don't get instant gratification?
Marketing your business continually and effectively—over a long period of time—attracts more customers and earns you a competitive edge.
You can be a leader within your industry or area of expertise if you commit to endurance, which will gain you more business if you pace yourself and enter the race for the long haul, not a quick buck.
Clich? Number 3: If at first you don't succeed, try, try again.
Albert Einstein documented at least 10,000 failures individual failures during his career. 10,000 failures? That's a pretty high number...yet, we would NEVER characterize Einstein a failure. Yes, he failed all right—failed his way right to success.
That's the deal in marketing your small business...you HAVE to stick with it.<
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