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Casual Articles - Secret Marketing Plan
1. The spray and pray marketing doesn’t work. Don’t deliver your mass marketing message to everybody you think needs your service. Newspaper or TV commercials are the most expensive type of marketing you can use to deliver your marketing message You’re using media time and space to explain how you can help a person solve his problems. I suggest you use the media to offer your message instead of delivering your message, so when interested prospects call your office, send them your information packet by mail. This allows you to deliver much more information to the person who is interested and gives you the person’s name and address to add to your mailing list.2. It’s a waste of money to spend money on colorful brochures. They’re expensive and, in most cases, not necessary. The only time you need colorful brochure is when you’re marketing something colorful, such as art or gemstones. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a colorful flowers to impress your prospects, your clients or yourself, that’s fine. But don’t expec
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
There was a time when being green or caring about the environment was practically frowned upon. Recycling was just a hassle not many could be bothered with and you really didn’t think twice about product manufacture or packaging. These days it’s trendy to be wearing recycled, organic, Fair trade T Shirts. Suppliers are joined green revolution and can supply organic t shirts, recycled pens, recycled pencils, recycled sticky notes, recycled pads to name a few with great success.There is a solution: Suppliers, distributors whose wide range of business gifts are all made from recycled material or are otherwise eco friendly. Being intrinsically different and interesting they keep your name in front of customers. Rubber tyres, the kind that lie at the bottom of rivers and at the back of junkyards the world over, are ideal for mousemats, coasters and pencil cases.UK suppliers offers a large range of quality promotional products, made from Recycled and Biodegradable Materials, custom printed. With the UK generating some 2.8 million tonnes of plastic waste each year (and this figure is rising by abo
I would advise anyone who is serious about winning market share and dominating their market area to review this outline. First; print out this article and modify the outline to fit your business, our business is a mobile car wash and different than yours. Then once you have the outline most resembling your exact business model then put a paragraph or two to each item. Calculate how you will achieve each of the lettered and numbered items, quickly and efficiently as you position your team to win. Then take this a rough draft of your new grass roots marketing plan. Next; type it up double spaced and tightening it up then put it in a safe where no one can find it. War planners throughout history and political planners do this to win. If you really want to win in your business whether you are in small business or run a multi-state operations with hundreds of outlets you will still need to get down and dirty and take the fight to the enemy with a team worthy of strength of character and resolve.
BONZAI AND BLITZ MARKETING
I. PRE-SCOUT INFORMATION GATHERING
A. Computer Data And Mapping
1. ESRI (Geographic Information System)
a. ARC/INFO And PC ARC/INFO
b. ARC DATA
c. ARC VIEW
d. ARC CAD
e. ARC CITY
f. ARC USA
g. Business Map
2. Mapping Programs
a. Delorma (Phone Search USA)
b. Rand McNally
c. AAA Street Finder
d. Select-A-Map
B. Business Lists (PRO CD And Power Finder)
1. Industries
a. Aircraft
b. Trucking
c. Bus
d. Railroad
e. Corporate
f. Governments
g. Automotive
h. Construction
2. Programs Used (CD ROMs)
a. Select-A-Phone
b. 16 Million Business Listings
c. Phone Disk Business
d. Power Finder
e. Yellow Page Listings (CD ROM)
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
Choosing the best franchise is just half the equation. Without the right location for it, you may find it hard to recoup your investment. So how do you choose the right location for your franchise?Perhaps the first thing you should consider is if there are enough people in your locality to ensure that sufficient volume will be consumed. If not, does your area have any plans for expansion? The more you cater to a small segment or niche in the market, the bigger the population must be. Moreover, the product volume consumed monthly must not only be sufficient to cover your monthly expenses but must also bring you a profit.You should also think about where the people who can afford your product or services live. Your city may have the perfect solution for these people with the buying power but if your product or service is inaccessible to them, how will you profit? Rule of thumb in this case is to place your business along the routes or place your customers generally go to or through.Of course, affluent people will not take a second look at your store if it is located in a seedy n
BONZAI AND BLITZ MARKETING
I. PRE-SCOUT INFORMATION GATHERING
A. Computer Data And Mapping
1. ESRI (Geographic Information System)
a. ARC/INFO And PC ARC/INFO
b. ARC DATA
c. ARC VIEW
d. ARC CAD
e. ARC CITY
f. ARC USA
g. Business Map
2. Mapping Programs
a. Delorma (Phone Search USA)
b. Rand McNally
c. AAA Street Finder
d. Select-A-Map
B. Business Lists (PRO CD And Power Finder)
1. Industries
a. Aircraft
b. Trucking
c. Bus
d. Railroad
e. Corporate
f. Governments
g. Automotive
h. Construction
2. Programs Used (CD ROMs)
a. Select-A-Phone
b. 16 Million Business Listings
c. Phone Disk Business
d. Power Finder
e. Yellow Page Listings (CD ROM)
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
Congress has provided a number of tax incentives to encourage employers to provide employee education. This article discusses one of the most overlooked employer education tax incentive, Section 127 plans.Section 127 allows employers to create a program for providing employee education (up to $5,250 per year per employee), while permitting the employer a deduction and allowing the employees to exclude the amounts from their taxable income.Absent a Section 127 plan, the education tax rules can be a bit, well, confusing. Absent a Section 127 Plan (and assuming that the Section 117 scholarship provisions are not applicable), the cost for education provided by employers to employees is (generally) deductible by the employer as an "ordinary and necessary" business expense and is excluded from the employee's taxable income as a "working condition fringe" benefit, if the education is related to the employer’s business. If the education is not related to the employer's business, then the employer is (generally) not entitled to deduct the costs and the employee is required to include these amounts
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
A contract is binding. When one signs on a contract, it cannot be broken. The terms and agreements apply.A franchise agreement is a binding contract. It defines the obligations and rights between the franchisee and the franchisor. A franchise lawyer comes in between. He reviews the contract as well as the agreement both parties signed on.Franchise lawyers are credible to handle unique franchise agreements. For example, duplication of the concept of a business can provide consistent services. The consistency allows franchisors to establish a brand identified to them. They can also have franchised locations that are associated through networking lead to the total reinforcing of the brand to their image.The franchisor must be protective of its brand. It also has the power to dictate issues that is indicated in a franchise agreement. Franchise attorneys must know the legality of the conditions as presented by both parties – the franchisor and the franchisee.The franchise lawyer’s task is to provide the consistency between the franchisor and franchisee in order to protect the bran
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
The process of receiving orders and shipping and tracking goods sold through direct marketing is called fulfillment. Common sense suggests that every company cannot produce or market products to suit every person, purpose and purse in the market place. People may differ in their buying motives, in the features and benefits they seek from a product and in their buying habits. People living in different places may vary in their buying of the same product. In pricing too, consumers differ in what they can afford and what they would like to spend on specific product categories.A mental listing of the various ‘popular’ or lower priced brands versus the ‘premium’ or high priced brands of the same product category would speak volumes about differing price expectations of consumers. Hence, to fulfill the need of a customer, companies have to take a decision that whether to make a product, which suits everybody, or to make various products to suit various customer groups or to make a unique product for every customer. While it is possible to follow any of the three approaches, the cost and the other marke
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
d. Potential Accounts: Trucking Companies, Government, Rent-A-Car
e. Fax Data Base Shell
3. Data Labor Pool Base
C. Associates Arrive With New Franchisee
V. BLITZ TIME
A. Round Up Resources
1. Students (4) Walk Business Districts
a. Gather Business Cards With Fax Numbers
b. (4) Car Wash Truck Wash In #1 Highest Profit Area
c. Team Meeting
2. Second Day - Acceleration
a. Students Hit Coffee And Donut Shops
b. Moms Dropping Kids At School At 8am
c. Office Complexes, More Fax Numbers
d. Four Major Restaurants For Business Lunches
e. Lance Goes On A Mission
aa. City Business License
ab. Meeting With Chamber Of Commerce
* BBS Board System
* Crime Watch
* Fax Data Base
* Join Chamber
* Grand Opening Data
* Car Wash Coupons
* Volunteer
ac. Phone Calls
* President Of All Clubs
* Politicians
* Competitors
* Tentative Sales Calls To Government Agencies
ad. Board Of Realtors
* Coupons
* Join - Add On Computer
3. Day Three - Saga Continues
a. Students Hit Phone Booths
b. Bulletin Boards
c. Realty Offices (Boxes)
d. Grocery Stores
e. Restaurants
f. Park And Rides
4. Day Four - Big Parade
a. Students In Cars With Signs
b. Cash Wash Trucks
c. Driving Through Shopping Centers
d. Driving Through Business Complexes
e. Driving Through Colleges
f. Grocery Stores Everybody
g. Students Leave 6pm
5. Fax List Complete
6. Lance And Franchisee Sit Down And Bid Fleet Accounts By Fax And By Mail
7. Day Five - Start Corporate Employee Program
Expert and Franchisee
8. Lance And Computer Person Set Up System
9. Media Blitz - Corporate Washing, Fundraisers, Follow-Up Press Releases
10. Inserts In Newspaper. - We're Done
B. Throw A Party
C. Scout Any Competitors And Route Days
(Make Data Base Of This)
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