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Casual Articles - Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
The layout of your website and how it is designed will be critical for your success as a coach.Here are some quick tips of how to design your site to ensure that it is the best it can be:A Good Looking Site Is Not Good EnoughIt is all well and good having a flashy website but your main aim of the site is to convert browsers into clients.Keep gizmos to the bare minimum and when designing your site put yourself in your ideal clients shoes and ask yourself:"What would I want to see on this site?"What colours?""Pictures? personal pictures or business?"Get this type of thing wrong and it will cost you dearly as you only get 5 seconds to grab the visitors attentionAttention Grabbing HeadlineWhat is the main benefit of your service?What can y
Construction
An agent-focused website is an interactive brochure. You can communicate more information in a site than you can on paper. That means it can save you time and money.
Too often, loan officers eagerly take Agents out to lunch before they really know if it’s an investment or an expense. It isn’t until after the cost of a few lunches and several phone call attempts that they discover the Agent isn’t serious about a relationship with them.
Your site should be t
Be careful what you wish for business ownership is hard work. Is there an easy way? Many very successful people in the corporate world are chosen for important assignments and projects at work. They then get frustrated, while trying to become an entrepreneur on the side, they feel that they are too busy working at the corporation to get anywhere in a business of their own.To those who feel this way, I say to you; “and you of course know you should be careful what you wish for.” You see the reality is that there is no easy way..."They lied to us" you see? Or we lied to ourselves. But the freedom to pursue happiness indeed is a great gift, but too it comes with the ultimate responsibility. Owning your own business means that every mistake you make you take. Every little detail can bit you in the ass. Many people ar
You can’t tell the difference from one loan officer web site to the next. Take any two sites and swap logos with each one. Still, you can’t tell any difference between them. It’s no wonder real estate agents get flustered trying to glean something from your loan office website, when it’s designed to service customers.
The Internet has become a safe haven for Agents. Protected from confrontation and reliable for first impressions. Agents have become more net-savvy quickly to keep up with the onslaught of available information to homeowners considering the sale of their homes. Yet, loan officers neglect to capitalize on the increasing searches done by Agents, anxious to secure a new preferred mortgage partner.
Your Marketing Hub
Winning more agent-referred business begins with marketing. And good marketing includes a website as your hub. But just not any loan officer website - an agent-focused website. It’s specifically designed for real estate agents to learn about you, what you stand for and how you conduct business.
An agent-focused website serves as your hub that all other marketing strategies are executed. It can connect all your marketing efforts geared toward Agents. Your objective is for Agents to visit your site and learn about your services, to be educated on how you conduct business and to shape their perception of you as an expert.
It has many added benefits:
- Instant Visibility – The Internet gives you credibility and makes you appear professional and established.- Develops Familiarity – Skeptical Agents can, from reading your site, become more comfortable.
- Shortens the Cycle - If an Agent can learn about you more quickly, when you meet they’re already comfortable, and relationships materialize faster.
- Marketing Collateral - It helps your agent-clients refer other Agents to you more easily. It gives other Agents a place to learn about you before they call.
Construction
An agent-focused website is an interactive brochure. You can communicate more information in a site than you can on paper. That means it can save you time and money.
Too often, loan officers eagerly take Agents out to lunch before they really know if it’s an investment or an expense. It isn’t until after the cost of a few lunches and several phone call attempts that they discover the Agent isn’t serious about a relationship with them.
Your site should be t
At a recent forum the panel the discussion was around programs that lead an organization to excellence. The most consistent views seemed to suggest that few programs on their own will achieve excellence. There needs to be an overall strategy moving an organization towards excellence. Nothing occurs overnight and each piece of the puzzle has it’s own pitfalls.Looking at the Ford Motor Company, as an example. They have implemented almost every business improvement or business excellence strategy possible and they recently posted losses of about $12 BILLION. Clearly, the strategies they have implemented (TQM, TPS, JIT, Lean, Six Sigma, TOC, and probably more) as well as new IT systems that have been installed, have not led to business excellence.I have seen companies get results from each strategy individuall
The Internet has become a safe haven for Agents. Protected from confrontation and reliable for first impressions. Agents have become more net-savvy quickly to keep up with the onslaught of available information to homeowners considering the sale of their homes. Yet, loan officers neglect to capitalize on the increasing searches done by Agents, anxious to secure a new preferred mortgage partner.
Your Marketing Hub
Winning more agent-referred business begins with marketing. And good marketing includes a website as your hub. But just not any loan officer website - an agent-focused website. It’s specifically designed for real estate agents to learn about you, what you stand for and how you conduct business.
An agent-focused website serves as your hub that all other marketing strategies are executed. It can connect all your marketing efforts geared toward Agents. Your objective is for Agents to visit your site and learn about your services, to be educated on how you conduct business and to shape their perception of you as an expert.
It has many added benefits:
- Instant Visibility – The Internet gives you credibility and makes you appear professional and established.- Develops Familiarity – Skeptical Agents can, from reading your site, become more comfortable.
- Shortens the Cycle - If an Agent can learn about you more quickly, when you meet they’re already comfortable, and relationships materialize faster.
- Marketing Collateral - It helps your agent-clients refer other Agents to you more easily. It gives other Agents a place to learn about you before they call.
Construction
An agent-focused website is an interactive brochure. You can communicate more information in a site than you can on paper. That means it can save you time and money.
Too often, loan officers eagerly take Agents out to lunch before they really know if it’s an investment or an expense. It isn’t until after the cost of a few lunches and several phone call attempts that they discover the Agent isn’t serious about a relationship with them.
Your site should be t
Interviews are the moment of truth when you find out if you have got a job, - or not! You’ll know yourself after an interview. No one needs to tell you that answer! However, it’s a nerve racking time waiting.How do you cope?
Simple, you need to make your interview count. The better your interview, - the better the chance you have of getting the job.
There are few tips and interview secrets that you can learn from experience. People like me, who have seen thousands of good interviews and are willing to share their observations, their secrets and the reasons why one person always get the job.ONE SECRET!
As with most things it’s all down to the preparation.
The more preparation you do the more confidence you’ll exude in an interview. The more confidence you have the better chance the interviewer
An agent-focused website serves as your hub that all other marketing strategies are executed. It can connect all your marketing efforts geared toward Agents. Your objective is for Agents to visit your site and learn about your services, to be educated on how you conduct business and to shape their perception of you as an expert.
It has many added benefits:
- Instant Visibility – The Internet gives you credibility and makes you appear professional and established.- Develops Familiarity – Skeptical Agents can, from reading your site, become more comfortable.
- Shortens the Cycle - If an Agent can learn about you more quickly, when you meet they’re already comfortable, and relationships materialize faster.
- Marketing Collateral - It helps your agent-clients refer other Agents to you more easily. It gives other Agents a place to learn about you before they call.
Construction
An agent-focused website is an interactive brochure. You can communicate more information in a site than you can on paper. That means it can save you time and money.
Too often, loan officers eagerly take Agents out to lunch before they really know if it’s an investment or an expense. It isn’t until after the cost of a few lunches and several phone call attempts that they discover the Agent isn’t serious about a relationship with them.
Your site should be t
The endless road that is medical billing and trying to make heads or tails of CMNs, is enough to drive even the most sane of us totally out of our minds. It seems that there is a CMN for every possible item. Some CMNs are fairly simple to understand and then there are those, like the DMEPOS CMN, or as is known in electronic billing circles as the GU0 record, that are about as convoluted and confusing as they come. This is now our tenth installment on the GU0 record with no end in site. It's no wonder medical billers are frustrated. We pick up our review of the GU0 record with field number 62.GU0 field 62, positions 266 - 269, is Reply NUM L04 N01. This field is the reply to the first question on any DMERC certification requiring a four position numeric response. The following forms are supported for this f
- Instant Visibility – The Internet gives you credibility and makes you appear professional and established.- Develops Familiarity – Skeptical Agents can, from reading your site, become more comfortable.
- Shortens the Cycle - If an Agent can learn about you more quickly, when you meet they’re already comfortable, and relationships materialize faster.
- Marketing Collateral - It helps your agent-clients refer other Agents to you more easily. It gives other Agents a place to learn about you before they call.
Construction
An agent-focused website is an interactive brochure. You can communicate more information in a site than you can on paper. That means it can save you time and money.
Too often, loan officers eagerly take Agents out to lunch before they really know if it’s an investment or an expense. It isn’t until after the cost of a few lunches and several phone call attempts that they discover the Agent isn’t serious about a relationship with them.
Your site should be t
If you own a business, sooner or later you are going to run into a situation where you screw something up. This situation can be an opportunity or disaster all depending on how you handle it.To error is human, or so the clich? goes. If you are older than about six months old, you know this is one of those clich?s that is utterly and totally true. Some would even define experience as learning from your mistakes. Well, the same thing goes for your business efforts.You may be the most diligent and hardest working person in the world. This will not insulate you from bonehead moves and mistakes. Sooner or later, you will fail a client or customer. You may not even realize it until they call you. It may be something as simple as forgetting a meeting or something more serious such as missing a deadline. How you h
Construction
An agent-focused website is an interactive brochure. You can communicate more information in a site than you can on paper. That means it can save you time and money.
Too often, loan officers eagerly take Agents out to lunch before they really know if it’s an investment or an expense. It isn’t until after the cost of a few lunches and several phone call attempts that they discover the Agent isn’t serious about a relationship with them.
Your site should be the first step in your marketing, by directing Agents to it first, you can delineate between serious and curious Agents.
Design
It’s about simplicity. This means you don’t need a large bank account to fund it. In fact, each page of your site follows suit. The simpler you make it, the more they’ll visit and read other pages.
Think of each page design like that of a newspaper’s leading article. You have a bold, attention-grabbing headline, a sub heading, the body and a graphic visually communicating the essence of the article.
Content
Your site is a chance to state for the record; who you are, who you work with, how you conduct business, your guiding beliefs, and how you’re different. Your content acts as a resource to inform and educate.
Home Page - This is where you communicate precisely who you are, what you stand for and how you’re different, so the visitor can know instantly if your services are well-matched for them.Who You Work With Page - This page is for those who think they need your services, but aren’t sure. It describes in problem-based scenarios, which Agents relate to best.
How You Work Page - This page tells the visitor what it might be like to work with you. Here you can educate them about your guiding beliefs and values, you can describe the type of results they can expect, or you can describe your uniqueness.
Case Studies Page - If you want to cement their perception of you as an expert, back up your claims with actual client case studies.
Testimonials Page - Although these don’t replace case studies, it can demonstrate that others were happy using your services.
Articles Archive - The mark of an expert is that they’ve written something on their subject matter.
About You Page - It’s the equivalent of your resume, but connects on an emotional and personal level.
About Your Team Page – This page is to introduce your internal team. Agents know many hands are involved in each transaction and you can comfort them by showing that there’s more to your team than just you.
Additional Resources Page - This is an e
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