Tags |
|
|
Links |
|
|
Casual Articles - Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement
While working for someone else, have you ever thought, I wish I could be my own boss. Then I wouldn't have to put up with this!Maybe the question isn't whether you've thought that, but how many times.Choosing to be an entrepreneur could be the smartest move you've ever made. Or it could be the biggest disaster. Running your own business is like being paid a straight commission. As Bruce Williams, host of the finance-oriented Bruce Williams Show, the nation's longest-running radio talk show says, The worst jobs in the world are straight commission sales. And the best jobs in the world are straight commission sales.Ear
What Problem You Solve
The first part sets the tone so the second part can heat up the interest. If you research your competitors Positioning Statements, you’ll find that they all say the same thing. It’s full of hyperbole and doesn’t stimulate interest.<
The first thing an employer will notice is your email address. When an employer receives your resume via the web or an email, your email address will most likely be at the top of that document. Now, be very cautious when selecting an email to use. Try to reframe from using slang term email addresses or email addresses that may offend other people aside yourself. Emails like nobodylikeme@thisisanexample.com or icantcomplain@thisisanexample.com may distance an employer from you. With these sorts of email addresses, your resume may not ever be reviewed.I recommend using emails that represent your name like, john.smith@thisisanexample.com or jsmi
Declaring your position begins with creating a Positioning Statement. It is a no nonsense statement of how you want to be perceived. It provides direction and focuses around your claim of expertise. It answers the questions:
- What do you do, and for whom?
- What is your niche?
- What makes you different from the competition?
- What is the customer benefit of that difference?
Writing one is a very useful exercise. It requires you to identify, and then articulate in a concise and brief statement your distinct value to your prospect in relation to your competitors.
What Business You’re In
The first part of your statement describes your ideal client. Lets say you’re focused on servicing agents in a geographic area. The beginning could say, “John Smith, a member of ABC Mortgage, services agents in Beverly Hills.”
On the other hand, maybe your ideal client isn’t determined geographically, instead it’s determined by experience. If so, your statement may start with, “John Smith, a mortgage professional with ABC Mortgage, helps million dollar producing agents.”
What Problem You Solve
The first part sets the tone so the second part can heat up the interest. If you research your competitors Positioning Statements, you’ll find that they all say the same thing. It’s full of hyperbole and doesn’t stimulate interest. 12 Tips to Control Your Body Language at Job Interviews
When you are called for a job interview, you need to be aware that every step of the way counts for your success. You need to make a great First impression at the Job Interview by controlling your body language. Here are some tips to look for. Practice these suggestions for 10 minutes before you walk in to your interview.1- Dress to kill!2- Stay calm. Wise people are calm.3- Arriving at the reception area. Ask for your contact person be it the HR person or the manager who should be meeting you.4- Look busy if you are asked to wait. Play with your PDA or read a newspaper. Good candidates are always busy.5- Walking
- What do you do, and for whom?
- What is your niche?
- What makes you different from the competition?
- What is the customer benefit of that difference?
Writing one is a very useful exercise. It requires you to identify, and then articulate in a concise and brief statement your distinct value to your prospect in relation to your competitors.
What Business You’re In
The first part of your statement describes your ideal client. Lets say you’re focused on servicing agents in a geographic area. The beginning could say, “John Smith, a member of ABC Mortgage, services agents in Beverly Hills.”
On the other hand, maybe your ideal client isn’t determined geographically, instead it’s determined by experience. If so, your statement may start with, “John Smith, a mortgage professional with ABC Mortgage, helps million dollar producing agents.”
What Problem You Solve
The first part sets the tone so the second part can heat up the interest. If you research your competitors Positioning Statements, you’ll find that they all say the same thing. It’s full of hyperbole and doesn’t stimulate interest.<
There are papers on the floor, across the desk and resting on the keyboard. Piles of files are all around. Magazines, newspapers…you name it. Just about anything can be found in this office. You've seen it in your own organization. You know what I am talking about.Several years ago an employee called me because her performance review included items relating to the disorganized state of her office. When I arrived, her office was piled high with papers. I began asking questions. Are you late with assignments? Does it take you more than 15 seconds to find information? Do you tend to completely lose information? With each question the answer wa
Writing one is a very useful exercise. It requires you to identify, and then articulate in a concise and brief statement your distinct value to your prospect in relation to your competitors.
What Business You’re In
The first part of your statement describes your ideal client. Lets say you’re focused on servicing agents in a geographic area. The beginning could say, “John Smith, a member of ABC Mortgage, services agents in Beverly Hills.”
On the other hand, maybe your ideal client isn’t determined geographically, instead it’s determined by experience. If so, your statement may start with, “John Smith, a mortgage professional with ABC Mortgage, helps million dollar producing agents.”
What Problem You Solve
The first part sets the tone so the second part can heat up the interest. If you research your competitors Positioning Statements, you’ll find that they all say the same thing. It’s full of hyperbole and doesn’t stimulate interest.<
So do you want to be successful, happy & rich? Or are you envious of what others have? Do you identify with failure and blame and living a life of mediocrity and poverty?When we get up in the morning raring to go what’s the first thing on your mind? Is it having a great day or the thought and terror of what lies ahead?If you are in any form of sales, and most of the population seem to be in one way or another do you think about yourself or your customers? Are you more concerned with failing and what may go wrong, or being successful?Are you telling yourself your products or services are not good enough, or your company cant de
On the other hand, maybe your ideal client isn’t determined geographically, instead it’s determined by experience. If so, your statement may start with, “John Smith, a mortgage professional with ABC Mortgage, helps million dollar producing agents.”
What Problem You Solve
The first part sets the tone so the second part can heat up the interest. If you research your competitors Positioning Statements, you’ll find that they all say the same thing. It’s full of hyperbole and doesn’t stimulate interest.<
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.One of the most effective real estate marketing ideas involves Expired Listings. If you're newly licensed, new to a community or simply looking for a way to increase your business you should aggressively pursue them.Expired Listings are plen
What Problem You Solve
The first part sets the tone so the second part can heat up the interest. If you research your competitors Positioning Statements, you’ll find that they all say the same thing. It’s full of hyperbole and doesn’t stimulate interest.
To get someone’s attention, you have to accurately describe his or her problem. Agents will read anything that addresses a difficult problem that needs solving.
What if you can help agents who struggle producing client referrals consistently? Your statement would read, “John Smith, a mortgage professional with ABC Mortgage, helps million dollar producing agents who struggle capturing client referrals consistently.”
How You’re Different
Third, take a long look at your competition. Who directly competes with you for the same agents? What are they offering, and to whom? How are their offerings similar to yours, and how are they unique? Only by understanding your competition can you recognize and capitalize on the unique value of your own expertise. And then you can position it where it is most appealing to agents.
When you know your competition’s weakness, you can position them to the side, so you become front and center. For example, if you’re losing agents to agencies with in-house lenders, your statement might say, “John Smith, a consultant with ABC Mortgage, helps million dollar producing agents who struggle capturing client referrals consistently. Unlike in-house lenders who are limited in the customer care they render, John Smith specializes in client loyalty strategies...”
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29432/casualarticles-Mortgage-Marketing-to-Realtors--Creating-a-Memorable-Positioning-Statement.html">Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29432/casualarticles-Mortgage-Marketing-to-Realtors--Creating-a-Memorable-Positioning-Statement.html]Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement[/url]
Related Articles:
Ingredients of Small Business Marketing
Bookmark it:
|