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  • Casual Articles - Mortgage Originator Marketing - Differentiate or Die

    Making Meetings Work: 9 Tips
    “I have noticed that the people who are late are often so much jollier than the people who have to wait for them.” E.V. Lucas1. Have an agenda. Start out with an agenda handed out to the appropriate people at least 72 hours in advance, listing time, date, and place of meeting.2. Set ground rules. Let everyone know at the beginning of the meeting that you specifically plan to stick with the allotted time frames and topics in the agenda. This is the key to running meetings that don't go overtime and yet get results. Also, if the meeting is short, sweet, and productive, it will positively affect people's attitudes about future meetings.3
    ssible to distinguish one loan officer from anothe
    Computer Reseller Business: Effective Recourse Policies
    As a professional in the computer reseller business, you need to create strong recourse policies to handle any customer complaints. If these policies are clear and in place, you can have satisfied customers and a good reputation even if you run into snags along the way.Elements of Computer Reseller Business Recourse PoliciesThe most effective recourse policies give the customer a sense of total control. Listen to concerns, apologize for any inconveniences and quickly fix the problem. Taking action in this way will help build a positive relationship in the computer reseller business and give a customer the opportunity to get his needs best
    One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another
    Building Up Or Selectively Demolishing An Image Through Customer Service
    Is your customer service building up a positive image for you as a builder or is it selectively demolishing your image? Do you simply talk about good customer service or do you provide and promote a daily customer service commitment? And is customer service really important to individual builders and the entire building industry? The answers are crucial to you specifically as a builder and to the building industry, in general.Today almost every business talks about customer service. In fact, the term has become so widely and frequently used that it has lost much of its true meaning. It is very easy for a builder or other business to say they provide
    to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from anothe
    An Open Letter To Weis Markets
    I have discovered that there are many little things that make moving to a new home a rich experience. Simple changes such as finding a new place to get your groceries can be an amazing journey of discovery. This was the case for me when we moved just far enough away from my favorite grocer to require a back up store closer to my new home. Welcome to Weis Markets.My welcome to Weis was an unforgettable experience. As I stepped out of my car for that first visit and my foot touched the parking lot it landed in chewing gum. Gum in a parking lot can really happen to any business, but this lot looked grimy. I guess with 157 stores though, that is a
    . Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from anothe
    How To Build Stellar Client Relationships
    Your opportunity to build a stellar client relationship starts with managing the gap between your perception of how things are going and your client's.Begin the process here . . .--Know who your ideal client is.Minimize problems from the get-go by targeting clients you want to work with and clients you would enjoy and have fun working with.--Ask the right questions.Craft questions that will help you manage client expectations early. If you offer a service, ask how the client will measure results, what criteria he will use.--Trust and act on your intuition.When you feel something is "off" with a client, confi
    ing is essentially the same, it becomes nearly impossible to distinguish one loan officer from anothe
    Erp System – How To Pick Right One
    About ERPAn Enterprise Resource Planning (ERP) system is a single unified system developed for an organization for integrating all aspects of data and processes related to it. An ERP system covers all the basic functions of an organization, regardless of the organization's business or charter. It began as a group of applications or software focusing on combining multiple systems into one integrated system where data could be shared across the enterprise, presumably reducing redundant data entry and processes.An ERP system is a software package, which provides the functionality of an organization in a single package that would be covered by tw
    ssible to distinguish one loan officer from another. And studies show that consumers will make decisions one of two ways.

    First, if all competitors appear the same and there are too many to choose from, consumers won’t make any decision. I

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