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Casual Articles - Marketing Secrets #101- Your Most Important Sale
The Telephone And Your Business "Mr. Watson -- come here -- I want to see you.". These were the first words spoken over our beloved telephone in 1876 by its inventor Graham Bell to his assistant in the next room (Thomas A. Watson). I have posted Grahams hand drawn diagram below, in case you want to re-wire your office.[Image is available visiting this link: http://www.martinprint.com.au/?p=article-telephone]The telephone must be the single most important tool for business today. It therefore sho
It's very important to know where your profits will be made. They are either made on the 'front end,' at the ti
In case you haven’t ever read anything by me yet, or in case you haven’t quite “twigged” my angle yet, then the simplest way I could put my overall marketing philosophy, is like this, Think of a spider, and its web, and also imagine a Fox, and his Cunning ways. To define these as strategies, I would say, the spider was “Catchall” type “Fisherman” strategy ( yes I was going to try and use a fishing analogy here but I have heard some before, and well, it just isn’t fit, ) Whereas the Fox, is a highly adaptive species, very clever
I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared to a first-time buyer.
The second-time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more.
It's very important to know where your profits will be made. They are either made on the 'front end,' at the tim
Life change is unavoidable. The pace of change has increased to a record rate with the latest innovations and information technologies. Our body's primitive response mechanism has not been able to keep pace and we are living with "overwhelm" as a daily companion. We do not have time to adapt at a genetic level, so we must learn to use behavioral adaptations to survive and thrive.Each of us is a unique person with our unique habitual response to stress. Some of us respond to stress with anger, frustration, rage, or fear. So
The second-time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more.
It's very important to know where your profits will be made. They are either made on the 'front end,' at the ti
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”It is so true. You are always selling. You sell your products, your services, your ideas and most importantly, you sell yourself. No matter what you do for a living, you are a salesperson.So what
The second-time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more.
It's very important to know where your profits will be made. They are either made on the 'front end,' at the ti
Recent studies have shown that industrial supervisors are working at less than 60 % of their potential. Basic management skills training is guaranteed to change all this and at such little costManager in contextMost of my adult life has been spent working as a supervisor or manager on industrial projects throughout the world. As the years passed I have become more and more convinced that the supervisor is the most critical of all roles in industry. The supervisor controls the key organizational ground
It's very important to know where your profits will be made. They are either made on the 'front end,' at the ti
But does it always come out to be true? Most of the time, but not always, there are times when you as a business person has been left in a situation where expenses and losses are more than your profits and soon you find out that you have incurred business debts.Business debts are normal for any business, but excess of anything is bad, in the same way, business debts when they cross the limits are bad for the business and your reputation. This is the time when you need to act rather than think. There are several services av
It's very important to know where your profits will be made. They are either made on the 'front end,' at the time of the first sale, or they are made on additional, 'back-end' sales.
Are your products/services the type that will result in repeat business? If so, your initial sale could be small, but be designed to lead to many larger and more profitable sales.
Most businesses profit more from additional sales than they do from first sales. For that reason, it's important to know whether you want a customer for the long term or if you're making a 'one-shot' sale.
Is your mark
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