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Casual Articles - Marketing 101: The Power of Marketing
The 5 Obsessions of a Passionate Employee
A recent report entitled “How Google Grows…and Grows…and Grows” stated that the 650 people that work at Google are the most passionate bunch of geeks in the high tech industry. Google was also recently called the fastest growing company in history. To mimic their growth and success, passion must be injected into every level of your organization. The quickest and easiest way to do this is to hire passionate people.Passion is an easy thing to spot once you know where to look. By understanding the 5 following characteristics you can develop an eye for passion and begin surrounding yourself with it.Voluntarily Working OvertimePassionate employees see the end of the work day as an interruption rather than a relief. They often stay hours after work to complete their projects, and take work home on the weekends when co-workers nag them about working too hard. To determine whether an employee has this during an interview, ask them the following question;“Tell me about a time when you had an urgent project that couldn’t be completed by the end of your normal work day? What was the situation and what did you do?”Sounds too simple, right? You’d be surprised at the responses you will get. A passionate employee will be able to recall numerous projects that tended to run aft
ome say they’ve never done marketing and don’t need to because of good word-
of-mA recent report entitled “How Google Grows…and Grows…and Grows” stated that the 650 people that work at Google are the most passionate bunch of geeks in the high tech industry. Google was also recently called the fastest growing company in history. To mimic their growth and success, passion must be injected into every level of your organization. The quickest and easiest way to do this is to hire passionate people.Passion is an easy thing to spot once you know where to look. By understanding the 5 following characteristics you can develop an eye for passion and begin surrounding yourself with it.Voluntarily Working OvertimePassionate employees see the end of the work day as an interruption rather than a relief. They often stay hours after work to complete their projects, and take work home on the weekends when co-workers nag them about working too hard. To determine whether an employee has this during an interview, ask them the following question;“Tell me about a time when you had an urgent project that couldn’t be completed by the end of your normal work day? What was the situation and what did you do?”Sounds too simple, right? You’d be surprised at the responses you will get. A passionate employee will be able to recall numerous projects that tended to run aft
Machiavelli: The Prince - Lessons in Organizational Structure
Machiavelli emphasized on building a strong organization structure where responsibilities and accountabilities are clearly defined and offender should be dealt with no mercy. As per him an organization or kingdom can be built on the support of either the people or the nobles.“A principality is created either by the people or by the nobles, accordingly as one or other of them has the opportunity; for the nobles, seeing they cannot withstand the people, begin to cry up the reputation of one of themselves, and they make him a prince, so that under his shadow they can give vent to their ambitions. The people, finding they cannot resist the nobles, also cry up the reputation of one of themselves, and make him a prince so as to be defended by his authority. He who obtains sovereignty by the assistance of the nobles maintains himself with more difficulty than he who comes to it by the aid of the people, because the former finds himself with many around him who consider themselves his equals, and because of this he can neither rule nor manage them to his liking. But he who reaches sovereignty by popular favor finds himself alone, and has none around him, or few, who are not prepared to obey him.” ( Machiavelli, Chapter 22)Machiavelli mentioned throughout his book that the kingdom built on the goo
When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Machiavelli emphasized on building a strong organization structure where responsibilities and accountabilities are clearly defined and offender should be dealt with no mercy. As per him an organization or kingdom can be built on the support of either the people or the nobles.“A principality is created either by the people or by the nobles, accordingly as one or other of them has the opportunity; for the nobles, seeing they cannot withstand the people, begin to cry up the reputation of one of themselves, and they make him a prince, so that under his shadow they can give vent to their ambitions. The people, finding they cannot resist the nobles, also cry up the reputation of one of themselves, and make him a prince so as to be defended by his authority. He who obtains sovereignty by the assistance of the nobles maintains himself with more difficulty than he who comes to it by the aid of the people, because the former finds himself with many around him who consider themselves his equals, and because of this he can neither rule nor manage them to his liking. But he who reaches sovereignty by popular favor finds himself alone, and has none around him, or few, who are not prepared to obey him.” ( Machiavelli, Chapter 22)Machiavelli mentioned throughout his book that the kingdom built on the goo
Some say they’ve never done marketing and don’t need to because of good word- of-m
Marketing Auto Detailing Services Through Referrals
If you are in the mobile car wash business or mobile automotive detailing sector you are well aware that your very best customers come from referrals. Phone book ads, flyers and people who simply see the signage on your rig are not usually the best customers. Sure all customers are good, but it is a known fact that most people refer up. In other words they refer to people they perceive to be better clientele with more money or nicer cars.Knowing this makes referrals even more golden. Marketing you Auto Detailing Services or mobile car wash businesses through referrals makes more than just cents. The best way we have found to get the best referrals is to put a rose or a mint on the center console with a little card folded in half and set like a mini-A-Frame sign which thanks them and inside says.“If you like our work, please tell a friend and receive a fifteen percent discount for each new customer you bring us.”It also makes sense if someone goes over board in compliments of how nice their car looks after the detailing services to ask them for referrals and they will be glad to take some of your business cards and hand them out. Give them three and if they want more they will ask. You must ask for referrals if your want to get the best customers in auto detailing. Consider this in 20
ey? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.If you are in the mobile car wash business or mobile automotive detailing sector you are well aware that your very best customers come from referrals. Phone book ads, flyers and people who simply see the signage on your rig are not usually the best customers. Sure all customers are good, but it is a known fact that most people refer up. In other words they refer to people they perceive to be better clientele with more money or nicer cars.Knowing this makes referrals even more golden. Marketing you Auto Detailing Services or mobile car wash businesses through referrals makes more than just cents. The best way we have found to get the best referrals is to put a rose or a mint on the center console with a little card folded in half and set like a mini-A-Frame sign which thanks them and inside says.“If you like our work, please tell a friend and receive a fifteen percent discount for each new customer you bring us.”It also makes sense if someone goes over board in compliments of how nice their car looks after the detailing services to ask them for referrals and they will be glad to take some of your business cards and hand them out. Give them three and if they want more they will ask. You must ask for referrals if your want to get the best customers in auto detailing. Consider this in 20
Some say they’ve never done marketing and don’t need to because of good word- of-m
Protect Your Merchant Account With Secure Payment Methods
Are your current payment processing methods secure? The Payment Card Industry Data Security Standards were created to make sure payment gateways keep your data secure. Payment Card Industry payment gateways are fully compliant with all Payment Card Industry Data Security Standards. This gateway system provides vital protection for e commerce merchants that process credit cards.Payment Card Industry (PCI) Data Security Standard (DSS) is the world wide standard for consumer data protection across the payment industry. The regulation is used to protect credit card information from being stored, processed or transmitted by non PCI certified entities. PCI standards require organizations that handle bank cards to conform to security standards and follow certain levels of requirements for testing and reporting.The Standard offers a single approach to safeguarding sensitive data for all card brands. Each card type has a different name for PCI. Master Card - Site Data Protection (SDP) Program. VISA - Cardholder Information Security Program (CISP). American Express - Data Security Requirements. Discover - Discover Information and Security Compliance (DISC).Consequences for failing to comply with all data security regulations are very serious. Fines and penaltie
our cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Are your current payment processing methods secure? The Payment Card Industry Data Security Standards were created to make sure payment gateways keep your data secure. Payment Card Industry payment gateways are fully compliant with all Payment Card Industry Data Security Standards. This gateway system provides vital protection for e commerce merchants that process credit cards.Payment Card Industry (PCI) Data Security Standard (DSS) is the world wide standard for consumer data protection across the payment industry. The regulation is used to protect credit card information from being stored, processed or transmitted by non PCI certified entities. PCI standards require organizations that handle bank cards to conform to security standards and follow certain levels of requirements for testing and reporting.The Standard offers a single approach to safeguarding sensitive data for all card brands. Each card type has a different name for PCI. Master Card - Site Data Protection (SDP) Program. VISA - Cardholder Information Security Program (CISP). American Express - Data Security Requirements. Discover - Discover Information and Security Compliance (DISC).Consequences for failing to comply with all data security regulations are very serious. Fines and penaltie
Some say they’ve never done marketing and don’t need to because of good word- of-m
Getting the Most out of Your Packaging
Most of you probably didn't start your business and immediately think about packaging. You focused all your energy on your product, trying different formulas to make it better. Then once you were happy with your end product, you had to concern yourself with how to make it in larger quantities. Then suddenly you realized you needed some kind of packaging for your products. If this sounds like you, you are not alone. Packaging is one of the biggest challenges for anyone selling retail products.Let's start with a couple of packaging success stories. Sometimes you can learn a lot by looking outside your own industry, so my first success story comes from the wine industry. The wine industry is large with tens of thousands of companies competing for our attention with hundreds of thousands of products. It is very difficult for a newcomer to make a successful business, let alone become the number one wine brand. A few years ago most people would have thought it impossible.Well I am here to tell you that the #1 wine brand in this country did not exist here just six short years ago. I am talking about Yellow Tail wines from Australia, and they have turned the wine industry on its head. Yellow Tail Shiraz is the number one selling red wine in America, Yellow Tail Chardonnay is the number two chardonn
ediocre product and a healthy business? The difference is often marketing.Most of you probably didn't start your business and immediately think about packaging. You focused all your energy on your product, trying different formulas to make it better. Then once you were happy with your end product, you had to concern yourself with how to make it in larger quantities. Then suddenly you realized you needed some kind of packaging for your products. If this sounds like you, you are not alone. Packaging is one of the biggest challenges for anyone selling retail products.Let's start with a couple of packaging success stories. Sometimes you can learn a lot by looking outside your own industry, so my first success story comes from the wine industry. The wine industry is large with tens of thousands of companies competing for our attention with hundreds of thousands of products. It is very difficult for a newcomer to make a successful business, let alone become the number one wine brand. A few years ago most people would have thought it impossible.Well I am here to tell you that the #1 wine brand in this country did not exist here just six short years ago. I am talking about Yellow Tail wines from Australia, and they have turned the wine industry on its head. Yellow Tail Shiraz is the number one selling red wine in America, Yellow Tail Chardonnay is the number two chardonn
Some say they’ve never done marketing and don’t need to because of good word- of-m
How To Exponentially Increase Your Brand Awareness Part IV
Previously in Part I of How To Exponentially Increase Your Brand Awareness, we have witnessed that by identifying the building blocks of your business brand, knowing what your customers want by asking them directly, you will have a firm grasp of the basics of increasing your brand awareness.In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads of Your Customers and have an understanding about their lifestyle and preferences, then Empathize with the Feelings of your Customer. Then you Create Focus Groups to get deeper into specific topics and issues that is pertinent to your customers, your products and your brand.Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your industry and will be able to find profitable niche markets that you could dominate. Next to Put up a Challenge on All Critical Areas! focused on how you would profit by eliminating all the rate limiting areas of your product and brand. To further improve on your branding, you would choose to Evaluate Your Product Branding, as this would give you a clearer picture on where your product stands and whether the product is congruent with your company Mis
ome say they’ve never done marketing and don’t need to because of good word-
of-mouth. Positive word-of-mouth is great, but not enough if you’re serious about
growing your business. Others do invest in marketing yet treat it as a necessary evil.
The problem with that mindset is that it’s driving with the brakes on. Those people
sabotage their efforts by making poor decisions, taking half-measures and
Previously in Part I of How To Exponentially Increase Your Brand Awareness, we have witnessed that by identifying the building blocks of your business brand, knowing what your customers want by asking them directly, you will have a firm grasp of the basics of increasing your brand awareness.In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads of Your Customers and have an understanding about their lifestyle and preferences, then Empathize with the Feelings of your Customer. Then you Create Focus Groups to get deeper into specific topics and issues that is pertinent to your customers, your products and your brand.Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your industry and will be able to find profitable niche markets that you could dominate. Next to Put up a Challenge on All Critical Areas! focused on how you would profit by eliminating all the rate limiting areas of your product and brand. To further improve on your branding, you would choose to Evaluate Your Product Branding, as this would give you a clearer picture on where your product stands and whether the product is congruent with your company Mis
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