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Casual Articles - 5 Reasons Your Marketing Communication is Falling Flat
Great managers get repeatable real time results by doing things differently than conventional wisdom. This article defines how great managers use what we know but refuse to practice. This select group of managers walks a different path that often defies the conventional wisdom of current business practices. While others wish for success great managers achieve it. Their model is not a huge secret and can be easily defined and described.First: Give mission type orders. The best way to maximize management time and get good results is to give people a tasking statement then get out of
As solo business owners, we are often at a loss to understand why
Psychologists put four monkeys into a cage. In the cage, they erected a pole with a platform on top of it. They put a huge bunch of tantalizing, ripe, yellow bananas on the platform. Soon the monkeys smelt the bananas and eagerly started to climb nimbly up the pole to get at them. Immediately, the psychologists started squirting the monkeys with strong jets of icy cold water from fire hoses. They did this every time the monkeys tried to get to the bananas, and, naturally, soon the monkeys gave up trying. They sat around getting hungry. Then the psychologists removed one of the monkeys and repla
As solo business owners, we are often at a loss to understand why
When talking to professional builders and renovators I often ask what are the main advantages that separates them from their competition. I'll often hear the same answers: "personal service", "keeping in touch with clients" and "quality work", to list a few.This, however, is one of the biggest reasons builders and renovators "can't find good quality leads" or have to compete on price with lower-quality competition. These phrases actually don't differentiate you from your competition (professionally or otherwise) but, rather, merely state what anyone would expect of you (o
As solo business owners, we are often at a loss to understand why
Now that you have decided to go into the alpaca industry are you sure you know how to get noticed? Remember that people need to know you exist before they can come knocking on your door.Marketing is a very important aspect of every business. Here are 10 ways to help get your ranch known: Join AOBA (Alpaca Owners and Breeders Association) and your local affiliate such as ABA (Alpaca Breeders of Arizona). Directories are sent out yearly to all members and your ranch name, address, type and number of alpacas are included. There are yearly membership dues for joining the associati
As solo business owners, we are often at a loss to understand why
The customer is king/queen. We have all heard this mantra. It’s up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.1) Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. EX: Child resistant c
As solo business owners, we are often at a loss to understand why
To be profitable, a business must charge more than its breakeven point for the services it sells. When it comes to pricing a job, what often hinders a contractor from carefully considering the markup for overhead and profit is the competitor who does not take these things into consideration. So-called “low balling” does not assure long-term business success.You can take your business beyond the breakeven point by knowing your overhead percentage and calculating it into the bids and sale price you offer for your services. Most of us know that overhead is the cost of running a business
As solo business owners, we are often at a loss to understand why our words aren't getting a better response. Although an offer can fail for many reasons, I always recommend you look first to your marketing communication.
Why? Because if your message doesn't connect, you won't get much payoff from more exposure. Once your words really speak to people, you'll get more bang for your buck from more marketing activity or better alignment.
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