Tags |
|
|
Links |
|
|
Casual Articles - Everything You've Ever Learned About Marketing Is Wrong
So, here we are in 2006 and you may still be trying to figure out what to do with the rest of your life. If self-employment has been a long-time dream, you might wonder "How does one get there and minimize risk?" Or if you are tired of the corporate life and want to control your own destiny, you may wonder "Can I break free from the corporate cult?"The answer to minimizing your risk, controlling your destiny and uncapping your earnings potential could be through a franchise business. Franchising a business format has been around for more than 60 years. And this style of business is more than just a booming trend. According to the International Franchise Association, franchised sales account for almost 10% of private sector output and 1 in 7 jobs in the US. These businesses are so hot that top business schools, such as Kellogg School of Management at Northwestern University, are adding franchise classes to their elective curriculums and those classes have waiting lists.A common potential issue business owners f
Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything else.
The process for getting these kinds of results is very systematic, and anyone w
It's important to understand when to add individuals to your business model. Adding a new team member should be an easy transition - that’s where organization comes in. Clearly defined processes such as workflow, workspace, filing system, and other key functions in the business should be identified. Structure is one of the most overlooked aspects of business success – especially time management and documentation structures.As the business owner, you have to be disciplined in order to allocate and delegate work to someone else. If you’re not disciplined, focused, and organized - how can you expect for your new team member to function efficiently?Don't forget the most crucial ingredient; you must have something for them to do and it must not interfere with your workflow. If you don’t know what tasks you want your new team member to handle, how is he or she going to know how to help you?So how do you get prepared for adding new team members? Here are some quick tips to get you started:1. Be
Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this series of articles is teach you a system for innovating and marketing your company to a point that it's instantly evident that you're the obvious choice to do business with. I want to show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily draw this one simple conclusion: "I would have to be an absolute fool to do business with anyone else but you...regardless of price."
Let's say that you own a moving company... and you spend $3,000 a month in the Yellow Pages for a full-page ad, and that ad generates an average of 70 calls per month. Is that good? Is that bad? Well, it depends....but, let me ask you this: What if you could take that same full page ad that costs $3,000 a month, and by just changing what it says, and how it says it--now, instead of getting 70 calls a month, you could generate an average of 955 calls a month...and the average quality of the prospect was quantifiably BETTER? Let's say you owned that moving company. Would you be excited about that? 955 better qualified calls a month instead of 70? If not, we need to take your pulse and see if you are ALIVE! That's what's called getting more results--making more money--for the same time, the same money, and the same effort spent.
Or let's say you're the CEO of an up and coming bank that is trying to get a stronger foothold into the small business loan market. Let's say you've got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television.... as well as various brochures and collateral at each sales office. What if you're that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and is actually getting worse as time goes by?
What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%? Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you're doing now.... Just by changing what you're saying in your marketing so that it WORKS BETTER.
Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything else.
The process for getting these kinds of results is very systematic, and anyone wi
Nursing schools are specialized educational institutions, where are educated and trained to become a nurse. It prepares students to serve people of all ages from newborn babies to the aged. Job opportunities on completing nursing education are increasing and nurses are in great demand all over the world. The nature of nursing qualifications and nursing education differ significantly across the world.Different nursing schools offer different types of courses including bachelor’s degree, master’s degree, doctorate degree, and associate degree. A high school diploma is essential to enter a nursing school. A good educational standing in high school English, biology, algebra, physics, chemistry, and psychology is also necessary. Some nursing schools require the National League for Nursing (NLN) pre-admission exam.Major degree programs granted from nursing schools are Diploma in Nursing, Associate of Science in Nursing, Bachelor of Science in Nursing, Master of Science in Nursing, and Doctor of Nursing Science. Related m
Let's say that you own a moving company... and you spend $3,000 a month in the Yellow Pages for a full-page ad, and that ad generates an average of 70 calls per month. Is that good? Is that bad? Well, it depends....but, let me ask you this: What if you could take that same full page ad that costs $3,000 a month, and by just changing what it says, and how it says it--now, instead of getting 70 calls a month, you could generate an average of 955 calls a month...and the average quality of the prospect was quantifiably BETTER? Let's say you owned that moving company. Would you be excited about that? 955 better qualified calls a month instead of 70? If not, we need to take your pulse and see if you are ALIVE! That's what's called getting more results--making more money--for the same time, the same money, and the same effort spent.
Or let's say you're the CEO of an up and coming bank that is trying to get a stronger foothold into the small business loan market. Let's say you've got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television.... as well as various brochures and collateral at each sales office. What if you're that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and is actually getting worse as time goes by?
What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%? Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you're doing now.... Just by changing what you're saying in your marketing so that it WORKS BETTER.
Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything else.
The process for getting these kinds of results is very systematic, and anyone w
When businesses face tough competition, the fight for survival device innovative ways to better the competition and stay ahead using cost effective strategies. One such strategy is viral marketing. Viral marketing is a relatively inexpensive way to reach a tremendously huge target market effectively.Companies use several viral marketing techniques, such as, asking users or customers who visit a website to buy a product or service to recommend it to their friends and acquaintances. They send electronic gift certificates and ask the customers to submit reviews of the product or service, which can be a great way to influence other people to try the service or product.Viral Marketing and Its Vagaries: Viral marketing is the technique of making customers promote your products creating a buzz and awareness among people they know causing the product or service to be effectively promoted like word-of-mouth advertisements.While viral marketing definitely benefits a business, care should be taken to see to it that yo
Or let's say you're the CEO of an up and coming bank that is trying to get a stronger foothold into the small business loan market. Let's say you've got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television.... as well as various brochures and collateral at each sales office. What if you're that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and is actually getting worse as time goes by?
What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%? Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you're doing now.... Just by changing what you're saying in your marketing so that it WORKS BETTER.
Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything else.
The process for getting these kinds of results is very systematic, and anyone w
Investor sentiments are a very crucial issue for any company. If the investor confidence is high, the share price of the company soars. If the investor confidence weakens, the value of the stock plummets. Therefore, it is crucial for a company to keep its investors in mind before taking important decisions and to maintain a flawless management quality.The recent spate of corporate scandals has sent investor confidence plummeting to an all time low. Mismanagement in companies like Enron and World Com left the national exchequer poorer by around $80 billion. As recent studies have shown, companies rated high in good management practices had higher returns than those rated low on the same parameters.Many investors use their savings, including pension funds, to purchase shares in a company. They are set to lose a lot in case of financial mismanagement by the company. Therefore, the quality of corporate governance is a key issue for them.How Good Corporate Governance Aids Investors; If the corporate governance i
What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%? Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you're doing now.... Just by changing what you're saying in your marketing so that it WORKS BETTER.
Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything else.
The process for getting these kinds of results is very systematic, and anyone w
Here's the #1 secret to sales and marketing: No matter what veneer we put on it, there is only one reason in the whole world that anybody buys anything. Master that concept and rule the world. I'm working on it - join me.So here it is: the only reason that anybody buys anything is to feel relatively good. It sounds almost too simple right? Read on...I call this the Tao of sales and marketing because, like the Taoist model of the universe, first there is nothing, then the one thing, then two things, then 10,000 things. The one thing in my model is the idea of wanting to feel relatively good.Wanting to feel relatively good gives rise to two things - seeking pleasure and avoiding pain. From those two impulses we get our 10,000 made-up reasons for buying stuff.Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buying cars and houses they can't afford. People are great at rationalizing everything
Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything else.
The process for getting these kinds of results is very systematic, and anyone with a strong business background can figure it out. But simply put, my purpose is to show you how to change your marketing and advertising, and allow you to leverage your marketing momentum. Just like the moving company and the bank in the examples, and just like the dozens of examples I'm going to give you in this series of articles. The result is you make more money for the same time, money, and effort expended.
Most companies simply don't know how to do this. Some companies know their marketing could use some help and that it's under leveraged, and as a result, they're looking for solutions. Maybe that's you. But there's a larger group, a group that doesn't really understand the untapped potential that lies in their marketing. They spend some money on marketing or advertising, get some results, make some money, and then decide that whatever results they're getting are probably about as good as it gets... and figure that there's not much they can do about it.
They figure that the 70 calls a month on the $3,000 ad is about what you ought to get for a $3,000 ad; they never imagined that 955 calls were even possible. Nothing could be further from the truth. If you just understand what you're going to learn on this program, if you understand how to run what we call the marketing equation on a consistent basis, then you'll always get predictable, consistent, and inevitably huge results every time you do anything called "marketing."
The system is based on unchanging principles of human nature that dictate that people always want to make the best buying decision possible and therefore marketing's job--your job--is NOT to YAK incessantly about how great you are or how low your prices are--but rather, your job is to simply facilitate the prospect's decision making process, and allow them to feel like they're in CONTROL of the decision, based on having enough quantity and quality of information. The system is truly a breakthrough in marketing and advertising, yet it's simple and easy to understand. We have thousands of client successes to prove that it works literally every time it's implemented, regardless of what kind of business or industry you're in.
We compete head to head with marketing consultancies and large traditional advertising agencies who grub money from their clients with no accountability for results. These agencies hate our guts because we expose their ineptitude and reveal our results-getting processes to our clients so they can evaluate for themselves... just like we're going to do on this program... and then we show them step-by-step how to make more money every time they run an ad, produce a brochure, create a website, show up at a trade show, send a sales person out in the field, or any other sales-generating activities. The ad agencies hate us
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/29400/casualarticles-Everything-Youve-Ever-Learned-About-Marketing-Is-Wrong.html">Everything You've Ever Learned About Marketing Is Wrong</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/29400/casualarticles-Everything-Youve-Ever-Learned-About-Marketing-Is-Wrong.html]Everything You've Ever Learned About Marketing Is Wrong[/url]
Related Articles:
Setting Up a New Nursery - Avoid the Common Mistakes when Starting Up in the Nursery World - Part 1
How to Investigate a Business Franchise Opportunity
Bookmark it:
|